Maria Quila, PMP

Mark your calendars for October 17th at 6:00 PM, because you won’t want to miss this must-attend event: Finding Alignment: Influencer Insights on Strategic Partnerships! Hosted by the American Advertising Federation – Broward & Palm Beach Chapter, this dynamic panel is designed for advertisers, strategists, marketers, influencers, and brands alike. Held at the beautiful Living Room at W Fort Lauderdale, this event promises to dive deep into the art of building successful partnerships between brands and influencers. In today’s fast-paced digital landscape, the right collaboration can make all the difference. You’ll gain insights on how to align values, objectives, and creative strategies to create impactful and authentic connections that resonate with audiences. Whether you're an established marketer looking to refine your strategy or an influencer eager to collaborate with the right brands, this event will provide valuable takeaways. The discussion will touch on how to navigate the evolving world of partnerships, stay authentic, and foster relationships that benefit both sides. Come ready to learn, network, and get inspired! We look forward to seeing you there! #FindingAlignment #StrategicPartnerships #InfluencerMarketing #AAF #AAFBrowardPalmBeach #WFortLauderdale #Influencers #FortLauderdale #PalmBeach

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Mintel Consulting and Comperemedia have unveiled three key trends shaping 2025’s marketing landscape. 1️⃣ The Personalization Renaissance AI and data analytics are revolutionizing how brands engage with customers. Hyper-personalization is no longer just an option—it’s essential. - Predictive Engagement: Data-driven insights allow brands to anticipate customer needs and deliver the right message at the right moment. - Cutting Through the Noise: In today’s saturated market, consumers expect relevance. Generic marketing will be drowned out by highly targeted, personal experiences. - Efficiency Meets Impact: Smart personalization ensures campaigns are both effective and efficient, boosting performance across channels. 2️⃣ The Rise of a Female-Driven Ethos Brands are embracing the influence of women—not just as consumers but as cultural and business leaders shaping market trends. - Consumer Expectations: *Female-driven values, such as inclusivity, transparency, and emotional intelligence, are redefining brand loyalty. - Purpose-Driven Messaging: Brands that champion causes aligned with these values will build deeper, more meaningful connections. - New Leadership Models: Companies adopting this ethos internally will see stronger consumer trust and engagement, especially as female influence grows across demographics. 3️⃣ The Casual Brand Reset The shift away from formality signals a move toward authenticity, making brands more relatable and accessible to modern consumers. - Less Polished, More Real: In 2025, brands will benefit from shedding corporate jargon and embracing conversational, everyday communication. - Human-Centered Strategy: Consumers are drawn to brands that feel genuine. Marketing strategies rooted in real-world interactions will foster trust and connection. - Flexibility as a Strength: Expect more brands to pivot their identities to reflect the casual tone customers now prefer—leading to deeper engagement. Need help applying these insights? My team at BottomLine is here to support your journey—offering customized strategies to fuel growth, expand your market, and answer the question, What now?” #MarketingTrends #AI #ConsumerBehavior #FemaleLeadership #Omnichannel2025 #MintelConsulting

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🚀 Exciting news! The Hispanic Market Guide 2024 is here! Every year, it delves into the vibrant and dynamic Hispanic market, and 2024 is no exception. The Hispanic Market Guide 2024 is now available to download, packed with fresh data. Thanks to the Hispanic Marketing Council Free Download here: https://lnkd.in/gM7isxjj #HispanicMarket #2024Guide #MarketingTrends #MarketStrategy #BrandGrowth #Hispanic #Hispanicmarketing

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20-50% of media budgets are wasted. Most marketing teams jump straight to implementation. This is why they fail. You need all 4 phases. Skip one, and you risk joining the 80% of marketing data projects that never succeed. Source: Measurebyte

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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🏅 Meta Certified Digital Marketing Associate 🏅 Issued: May 28, 2024 Expires: May 28, 2026 Verified ✔️ The Meta Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies, and best practices required to buy ads on the Facebook App, Instagram, and Messenger. -What I've achieved: -Mastery of Ads Manager -Understanding Advertising Objectives -Proficiency in Digital Marketing and Media Buying -Knowledge of Facebook and Instagram Advertising -Skills in Social Media Marketing This journey has been both challenging and rewarding, and I'm thrilled to apply these new skills to drive impactful marketing strategies. Celebrate with me! 🎉 #MetaCertified #DigitalMarketing #CareerGrowth #SocialMediaMarketing

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Ever found yourself playing a game while cruising in a taxi or ride share? 🚕 That’s the power of T-Mobile Advertising Solutions in action. Up-vote the CRAFTSMAN+ and T-Mobile Advertising Solutions panel for SXSW 2025 and learn about transforming ad strategies and achieving remarkable results with interactive ads and gamification. Your vote can help bring this insightful panel to life. ✨ Vote here! https://lnkd.in/dvndey5M How to Vote: 1. Sign In or Create an Account: Click "Sign In" in the top right corner to get started. 2. If you don’t have an account yet, it only takes a moment to create one. 3. Cast Your Vote: Once signed in, simply click the up arrow under "Cast Your Vote" located at the top right of the page. 4. You're Done! Look for the yellow checkmark to confirm your vote has been submitted. #SXSW2025 #Innovation #InteractiveAds #VoteNow

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Hispanic advertising professionals are experts in growing brand loyalty among Hispanic audiences. The numbers speak for themselves - the growth is just the beginning. But we want to hear from YOU! What do you think are the most important things that brands and advertising agencies need to know about connecting and communicating with Hispanic/Latino audiences? Share your thoughts in the comments below! #Hispanic #advertising #brandloyalty #Latino #communication

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One in five TikTok users is Hispanic, with 48% on the app daily. The Hispanic community is a cultural powerhouse, influencing trends and driving conversations—but many brands are still missing the mark on representation. The Hispanic consumer base in the U.S. is a critical segment and yet only 45% of this group feel represented by brands. Learn how social-first community engagement can bridge this growing gap: https://lnkd.in/e8ayB3SE Looking to authentically engage with Gen Z Hispanic consumers? We're sharing how creator-led marketing can create relevance and resonance in our latest article: https://lnkd.in/eG4nESvU #HispanicHeritageMonth #SocialMedia #SocialFirstMarketing #InfluencerMarketing

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#TuesdayTips - In the next few weeks, Instagram is going to allow users to reset their in-stream recommendations.📲 This may cause analytic shifts for your business's social media efforts on the platform. 💁‍♀️ #CinisMarketing #SocialMediaManagement #InstagramTips #Instagram

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As you read Roberto Ruiz’s comments here... DO NOT miss the nuance. With all the buzz about #AI and tech, there's a critical conversation emerging around maintaining the “human element”. As everyone throws around #bigdata, don't forget the “#human element” is crucial to data science too! At Nielsen, we blend our 200K+ real human panel insights with big data to breathe life into big data. This is so important, especially when representing #diverse communities like #Hispanics. Our method does more than count numbers; it understands stories. This is how we bring the human element to #datascience and big data. #HumanizeBigData #apple

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Happy to share this month's ad in América Magazine FL for our new advertising partner, AdventHealth, spreading the word about "Lidera Conscientemente," the Spanish-language version of their "Be A Mindleader" campaign. This campaign's goal is to empower the Hispanic community with resources to tackle difficult conversations about mental health in their families. I was recently crushed to learn about the suicide of a 10 year old boy who succumbed to incessant bullying at school. Despite his parent's repeated cries for help to school authorities, the inevitable happened. I can only imagine the desperation and isolation that went through his head. The truth is that we, as parents, are often ill-equipped to help our children navigate life's challenges, and when we can accept our own limitations it is very useful to know that there are resources out there to help us seek professional help. If your child is struggling with mental health, please consider studying these resources. Advent Health offers complimentary services to help you get mental, emotional and behavioral health care for your children. Call 407-517-7593 or visit www.BeAMindleader.com to learn more. En español: https://lnkd.in/e6SdNGn6

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Are you attending DigiMarCon-Houston? I will be speaking tomorrow, May 14, 2024 at 2:45pm sharing why podcasting is one of the most impactful ways to market your business. See ya there! #podcastmarketing #podcastconsultant #podcastcoach #podcastmarketer #digimarconhouston #digimarcon

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I'm always learning something from my Studio Resonate colleague, Antonio F. Lewis. His thoughtful approach to multicultural marketing is rooted in his personal experience, his knowledge of relevant research/trends, and his capacity to identify important themes. Check out his recent article on copy, culture, and linguistic evolution. Good stuff! #SonicStrategy #SonicDiversity #DEI SiriusXM Media

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🚀 Explore our latest insights: Unlocking Opportunities: How Digital Advertising is Transforming Latin American Enterprises. Discover actionable Marketing Content. Learn more here: https://ift.tt/mNgR6MH. #DigitalMarketing #SEO #Digital Marketing, Advertising, American, Digital, Enterprises, Latin, Opportunities, Transforming, Unlocking

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#FriendtasticFindings today is focused on opportunities for brands to connect with Hispanic consumers around healthcare, in honor of #HispanicHeritageMonth. . . . . . . #MarketResearch #advertising #content #contentmarketing #Hispanics #Healthcare #data #research

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Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

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Content marketing enhances brand storytelling capabilities. Engaging content drives customer engagement and interaction. Tailor content to resonate with your target market on various platforms. Elevate your brand's narrative through strategic content marketing.

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