Luis Miranda’s Post

Everyone knows that the Hispanic population in the US is growing rapidly. This growth has been consistently covered by most news organizations in recent years. Despite this growth, many companies are not connecting with or adequately serving this key audience. What can a CEO or marketer do about that? Our friend Isaac Mizrahi has the answer in his book Hispanic Market Power. The book’s subtitle says it all: America’s growth Engine. Read more below! @4as @associationofnationaladvertisers https://buff.ly/3Z33Tth

It's wonderful to see the many celebrations of Hispanic Heritage Month and Hispanic culture and heritage across the industry. For marketers and agencies looking to reach a Hispanic audience, here are some resources to help you become more culturally fluent and support your marketing strategy. 📝 This annual guide from the Hispanic Marketing Council (HMC) provides demographic profiles, media habits and language preferences of Hispanic consumers. GET THE 2024 GUIDE: https://bit.ly/4eK9aKM 📊 Get a comprehensive look at the importance of content and data in effectively reaching Hispanic consumers in this report by https://bit.ly/4eK9aug and Adam R. Jacobson. GET THE FULL REPORT: https://bit.ly/47OdlTH 🔍 Available only to member agencies, 4A's Research serves as your secondary research partner to help you tap into consumer and industry insights and trends. https://bit.ly/47V9lAW #HispanicHeritageMonth #4AsResearch

In our latest webinar with Guillermo Pérez and Kevin Downey from digo:, we explored how the rapidly growing U.S. Hispanic market is transforming advertising. Here are the highlights:   📊 A Market on the Rise With a projected population of 68 million and a GDP of $3.7 trillion, U.S. Hispanics represent the fifth-largest economy globally—far from a niche market.   🎯 Beyond Translations Marketing to Hispanics requires more than repurposing general-market campaigns. Authenticity and cultural relevance are key to building meaningful connections that resonate with the unique experiences of Hispanic audiences.   🌱 Untapped Potential Hispanic consumers account for 20% of the population but only 3.6% of ad spend. Addressing this gap presents a $109 billion revenue opportunity.   💡 Key Takeaways - Brands with multicultural strategies grew 44% in value, showing the business impact of inclusive marketing. - Hispanics are early adopters of technology, spending more time on connected TV and digital platforms than the general population. - Emotional resonance drives engagement—this audience reacts strongly to messages that align with their experiences and values.   The U.S. Hispanic market isn’t just growing; it’s reshaping the future of advertising. Let’s discuss! 💬   #MarketingStrategy #HispanicAudience #MulticulturalMarketing #DigitalAdvertising

Hispanic marketing is all about authenticity and insight! 🌟 Successful Hispanic marketing campaigns require meticulous planning, preparation, and a profound understanding of the Hispanic market. The key to achieving this? Partner with a Hispanic marketing agency with access to 20+ years of research and proprietary data and staffed by Hispanics themselves! #HispanicMarketing #MarketingInsights

Latinos are projected to make up 1 in 4 Americans by 2050, making it one of the fastest-growing communities in the U.S. At VMk Agency, our Latin American roots give us the unique cultural insight to create authentic and impactful marketing strategies for the Hispanic audience. We specialize in helping brands thrive in this dynamic market by crafting campaigns that resonate with Latino values and aspirations. Ready to connect with this powerful demographic? Visit www.vmkagency.com to explore how we can help your brand grow. #HispanicGrowth #LatinoMarket #VMkAgency #MarketingStrategy

The Hispanic market represents a $1.7 trillion opportunity for businesses, but are you doing enough to engage this growing audience? In honor of Hispanic Heritage Month, we've updated our blog post on how to effectively reach and connect with the Hispanic community through tailored casino marketing strategies. Learn how you can make a lasting impact by celebrating culture, not just marketing. #CasinoMarketing #HispanicHeritageMonth #MarketingStrategy #CustomerEngagement 🔗https://lnkd.in/dauGByBG

🌟 Ready to unlock the potential of the Hispanic market? With a whopping $2.8 trillion buying power, it’s time to get strategic! 🚀 🔹 Tip 1: Speak their language! 89% of Hispanic audiences engage more with content in Spanish. 🗣️💬 🔹 Tip 2: Hit the airwaves! Radio remains a top medium for reaching Latinos of all ages. 📻🎶 🔹 Tip 3: Choose the right social platforms! Latinos 18-34 are twice as likely to use Whatsapp and Telegram, plus they love Instagram and Discord. 📱✨ Reach out to the Branding Team today for more insights and transform your approach to tap into this vibrant market effectively. Let's grow together! And stay tuned for part 2 where we will discuss different segments of the Hispanic market! #HispanicMarket #MarketingTips #Branding

U.S. Hispanics ae the largest minority group consuming news on social media. U.S. Hispanic make up a sizable portion of TikTok's and Instagram's regular news consumers (30% and 29%). Only outperformed by non-Hispanic Black group on LinkedIn and Nextdoor. Entravision linear and digital solutions have the power to engaged the U.S. Hispanic news consumer.

Explore the Hispanic Market—where opportunities flourish and possibilities are boundless. To read more: https://lnkd.in/gXaZgjq5 #HispanicMarket #MulticulturalMarketing #HispanicConsumers #LatinoInfluence #DigitalMarketing #CulturalMarketing #HispanicHeritage #BusinessGrowth #BrandingLosAngeles #MarketingStrategy #HispanicBusiness #DiversityAndInclusion #LatinoCulture #EmergingMarkets #InclusiveMarketing

🤔 Are you struggling to connect with the giant and diverse U.S. Hispanic market? You're not alone. Many businesses find it challenging to navigate the cultural nuances and preferences of this rapidly growing consumer segment. Reflecting on my own experiences and the insights shared in the article, it becomes clear that authentic cultural representation is key. It's not just about translating content into Spanish; it's about understanding and respecting the Hispanic community's values, traditions, and aspirations. So, how can we bridge the gap and create meaningful connections? By embracing cultural diversity, showcasing relatable stories, and demonstrating a genuine commitment to serving the needs of Hispanic consumers. It's about going beyond superficial stereotypes and recognizing the richness and complexity of the Hispanic experience. At Bold Hispanic Marketing Agency are passionate about helping businesses navigate this dynamic landscape. By combining cultural insights with innovative marketing strategies, BOLD helps brands build lasting relationships with Hispanic consumers. Would you be ready to take your Hispanic marketing efforts to the next level? Check out the article https://lnkd.in/dymbzNA3 for more insights and let's start a conversation. Together, we can create campaigns that resonate, engage, and drive real results. ¿Que piensas? #HispanicMarketing #CulturalConnections #AuthenticRepresentation #MulticulturalMarketing