Omni Direct

We are seeking a talented and experienced Account Executive to join our team in Miami. If you're a creative problem solver who aspires to become a business leader and enjoys working in a fast-paced environment, we encourage you to apply! #hiring #miami

Did You Know? A recent EDO report reveals that TV ads on Spanish-language networks outperform those on English-language TV by 31%. This marks a 24% increase from the previous year. Brands tapping into Hispanic culture, like Walmart and Chevrolet, see significant success, with some ads exceeding average performance by up to 10 times.

Are you tuning into the Latin Grammys tonight @ 7pm EST on Univision? Let’s take a look at why brands are jumping on this prime opportunity⭐ 1. Access to a growing and engaged audience 2. Targeting key demographics 3. Aligning with cultural influence and trends 4. High social media impact and engagement 5. Immersive and experiential marketing opportunities 6. Seasonal alignment and sales boost. #latingrammys #marketing #brands #media

Although Americans aged 50+ contribute over $8 trillion annually to the economy, they are often underestimated. This demographic is highly tech-savvy, with 93% using the internet, 75% shopping online, and 67% owning smart TVs. They also consume nearly 20 hours of live TV each week. Engaging this group presents a unique opportunity to tap into their significant spending power and high levels of digital interaction.

According to an AdAge article, 36 million Latinos are voting for the first time, making them a key voting bloc! 🌟 With a growing population and influence, marketers should also be looking at Latinos as "swing" consumers for brands. Yet, despite being 20% of the U.S. population, they only get 2% of media investments from brands. This is a huge opportunity for companies to connect with this influential group in a changing market! #LatinoVote #MarketingInsights

Hispanic marketing is not just about translating your ads to Spanish anymore. 🚫 U.S.Hispanics are largely bilingual and bicultural, with 75% speaking Spanish at home. Culture should be at the forefront of your Hispanic marketing tactics. Are you centering cultural nuance in your targeting, media, creative, and sales processes? #HispanicsMarketing #MarketingInsights

On Set 🎬 We produce original, in-house creative and content using cultural messaging as well as Latino-specific talents, testimonials, and images that resonate most with this segment and drive response! #CreativeProduction #HispanicMarketing

Social media is important for Latinos. They use it more and engage with advertisements more than the general population. A recent research by Nielsen shows that 70% of Latinos in the U.S. use social media constantly. Of them, 66% say they pay attention to ads. 60% of Hispanic users say social media content and advertisement influence their purchasing decisions.#HispanicMarketing #BrandLoyalty #LanguageMatters #LatinoCommunity

Cristina De La Cruz is our Marketing Content & Creative Strategist at Omni. Cristina has been working with us since 2022, and her contribution to Omni has been significant. Cristina is originally from Dominican Republic, and her background and experience in Marketing have made an impact on creative execution. Cristina enjoys traveling in her time off, painting and cooking.

Hispanic marketing is all about authenticity and insight! 🌟 Successful Hispanic marketing campaigns require meticulous planning, preparation, and a profound understanding of the Hispanic market. The key to achieving this? Partner with a Hispanic marketing agency with access to 20+ years of research and proprietary data and staffed by Hispanics themselves! #HispanicMarketing #MarketingInsights