Omni Direct’s Post

📺 The landscape of television advertising is changing. While traditional TV is expected to decline, Total TV —which includes its digital extensions or CTV — is projected to grow to $163.2 billion in 2024. Meanwhile, CTV is seeing a boost with the inclusion of some YouTube revenue, indicating a shift towards digital platforms in the advertising industry. Learn more about trends impacting the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/eX-CnrRV

📺 Television advertising is undergoing a transformation. As traditional TV is predicted to decrease, Total TV - encompassing digital extensions and CTV - is anticipated to reach $163.2 billion by 2024. Furthermore, CTV is experiencing a surge, with the addition of YouTube revenue pointing towards a move towards digital platforms in the advertising sector. Discover more about the trends influencing the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/ei7VpiWf

New research by TVB has uncovered a powerful insight into the impact of TV advertising. According to the study, 60% of consumers are inspired to research products online after seeing an ad on TV. The figure is even higher for the auto industry, where a staggering 72% of consumers are motivated to take their search online. This highlights the crucial role of linear TV in igniting the initial spark and pushing consumers further down the purchase funnel. #TV #localadvertising

📺 The landscape of television advertising is changing. While traditional TV is expected to decline, Total TV —which includes its digital extensions or CTV — is projected to grow to $163.2 billion in 2024. Meanwhile, CTV is seeing a boost with the inclusion of some YouTube revenue, indicating a shift towards digital platforms in the advertising industry. Learn more about trends impacting the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/edP_Gh2j

📺 The landscape of television advertising is changing. While traditional TV is expected to decline, Total TV —which includes its digital extensions or CTV — is projected to grow to $163.2 billion in 2024. Meanwhile, CTV is seeing a boost with the inclusion of some YouTube revenue, indicating a shift towards digital platforms in the advertising industry. Learn more about trends impacting the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/eEdp_Jj4

📺 The landscape of television advertising is changing. While traditional TV is expected to decline, Total TV —which includes its digital extensions or CTV — is projected to grow to $163.2 billion in 2024. Meanwhile, CTV is seeing a boost with the inclusion of some YouTube revenue, indicating a shift towards digital platforms in the advertising industry. Learn more about trends impacting the global advertising economy in GroupM's TYNY Midyear Forecast: https://loom.ly/M-OuIuk _ #ThisYearNextYear

New research by TVB has revealed a game-changing insight into the world of TV advertising. According to the study, a whopping 60% of consumers are inspired to dive into online product research after catching a captivating TV ad. But hold on tight, because the impact is even greater in the auto industry! 🚗💨 An astounding 72% of consumers are motivated to take their search online after witnessing an automotive ad on TV. This groundbreaking research underscores the vital role that linear TV plays in sparking interest and propelling consumers further down the purchase funnel. So, marketers, take note! Don't underestimate the power of TV advertising in driving online engagement and fueling consumer curiosity. #TVAdvertising #DigitalEngagement #ConsumerBehavior #MarketingInsights #PowerOfTV #IgniteTheSpark #DriveOnlineSuccess 💼📈🔥📺💡🌐💼🚀💥🚗💨🔎💻 https://lnkd.in/grCat7ng

Very interesting analysis from MediaPost on the 7.4% drop in Q1 national TV ad revenue, highlighting the dynamic shifts within broadcast and cable TV networks. I think this trend underscores the importance of strategic content planning and diversification in today's fragmented media landscape. How should marketers adjust their strategies in response to these evolving consumption patterns? #AdvertisingTrends #MediaPlanning #MarketingStrategy #TVAdvertising https://lnkd.in/eJFZ5tRZ

Every month, Canadian TV providers offer channels to customers for free - that one detail can increase the ROI of your ad campaigns. Cable providers like Roger and Bell will rotate different paid TV stations like TLN through these “free previews”. What they’re trying to do is get their customers hooked to these channels on free previews, then have them convert to paying subscribers after. When these free previews happen, you can see total viewers on these channels jumping from 7 million to 15 million for a month. Advertising on these channels during these free previews mean you can get some extra reach on your campaign without paying more for that reach. Great way to improve ROI!

Let's talk about major pain points for reputable Connected TV Publisher. The one I encounter most often is around the fragmentation that exists in the CTV landscape. A CTV Publisher can either monetize ~50% of their own inventory or none at all, dependent on the platform. These publishers have direct deals but don't have enough of their own inventory to sell. What are they supposed to do? Good news is at CTVBuyer, we have been developing solutions for our publishers. Not just "audience extension," but more. Is this an issue you face? If so, let's connect.