Omni Direct’s Post

Although Americans aged 50+ contribute over $8 trillion annually to the economy, they are often underestimated. This demographic is highly tech-savvy, with 93% using the internet, 75% shopping online, and 67% owning smart TVs. They also consume nearly 20 hours of live TV each week. Engaging this group presents a unique opportunity to tap into their significant spending power and high levels of digital interaction.

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics