Stacie M. de Armas’ Post

Our industry is on the brink of much-needed, accurate representation of Hispanic community when it comes to currencies. The time is now for the whole industry to act. Roberto Ruiz, EVP, Research, Strategy & Insights shares more on its importance: “The U.S. Hispanic audience deserves fair and accurate representation in the currency we all use to transact media. Panel-only measurement fails to represent our audience, undercounting and undervaluing Hispanics by more than 20 percent–even within broad demographics. Panel + big data currencies are a huge step forward in accurately representing U.S. Hispanics, who make up over half of the country’s population growth and represent the bulk of future growth for brands.”  

In this episode of #ExchangeTradedFridays, we sit down with Brendan Ahern, Chief Investment Officer at KraneShares, to discuss the impact on China ETFs from not only politics, but demographics and technology as well. 🎧 Listen now: https://lnkd.in/gnc7Mqbx

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🧠 Time of the year again where we put on research/analyst hats to prepare the latest edition of the company's semi-annual Asian Markets Outlook. For each edition to have a fresh breath of air, we try to pick a topic for the “special” section, with a link to areas of Treasury or, to the company/group. 📊 The team decided to explore demographics and how the Group may be, or is already involved in solutions to mitigate, or taking advantage of the impacts. Two pages were definitely not enough to explore the multifaceted nature of demographics! ❓❔ We also tried something different this time: “reverse order”. After putting together the usual sections and choosing the front page pictures, we use them as answers to think of questions, which we think, may be on people’s minds for 2H 2024. ❓ Any guesses what the questions are? 🙏🏼 Finally, many thanks to the team for their time and effort. To our financial institution partners and the WWW, for their insightful research pieces, information and data.

We are seeing India's Transition to the 4C #Economy. Lloyd Mathias & I write in Deccan Herald that India’s social-economic journey, with behaviour fuelled by digital access, has shifted it to what is its - 4C economy. What’s the price we will pay for and because of this transition ? Characterised by #Consumption, #Choice, #Content, and #Creator-driven dynamics, this shift has consequences and shifts in the overall populace. https://lnkd.in/dySAwkwm #gemz #gigeconomy #genz #millennials #india #young #demographics #sustainableeconomy

Brands are trying to determine priorities of Indigenous communities - and one of the toughest challenges isn’t what you’d think. The key questions organizations ask when learning about Indigenous audiences (and what matters to us) are typically the standard breakdown of pre-determined demographics. Instead of using a generational approach, organizations ask: 1. Who are the specific Indigenous groups or nations? 2. What are the unique cultural beliefs and languages? 3. How does our connection to the community influence consumer behavior? Yes, we are diverse, and our values, traditions, and preferences vary greatly depending on the nation, but one of the biggest factors most often overlooked is, in fact, our generation. Looking deeper into our generational differences is a key that can unlock understanding critical context in history, how each cohort is connected to eachother, and the different responses to Reconciliation. What is your relationship with Reconciliation? Is it more alike or different than peers in your generation? If you’re someone who’s trying to foster more meaningful engagement and understanding, share this with your network ❤️ Miigwetch #Reconciliation #Culture #Indigenous

The 1st Forum on Population Dynamics and Economic Prosperity, brought together international experts, policymakers and academics to discuss critical issues related to population dynamics. Mr Michael Vlastarakis, Group Chief Marketing Officer at Eurobank, joined an esteemed panel to discuss "Demographic changes: Drivers, challenges and policy options“. As Mr Vlastarakis highlighted, “Eurobank stands for progress, and our role extends beyond banking. We chose to focus on the eastern regions cut off from urban centers with strong symbolic significance. Supporting young families and growth in remote areas are just some of the ways we’re making a difference, and the results so far are very encouraging.” #Eurobank #OECDCreteCentre #Population #Economics #Demographics 

Asian Americans are the fastest growing population in the U.S. according to the US Census. The number of US Asians is projected to rise to 35.8 mil by 2060, more than 3x the population in 2000. The community is also young, with a median age of 35.7 years. Young Asian Americans have tremendous spending capabilities, with $1.3 trillion in buying power and a median HH income of $104,646, well above average income for the US. AANHPI consumers are 30% more likely than the general population to buy sports equipment and 27% more likely to make a purchase at any game/toy store. Yet based on Nielsen’s 2023 Ad Intel data, sports is one of the categories where marketers may be under-investing advertising dollars

Here's a recap of the economic outlook discussion - navigating the complexities of our economic landscape Monetary Policy Expectations: Possibility of fewer interest rate cuts, keeping an eye on how this might shape our financial landscape moving forward. Impact of Francis Scott Key Bridge Collapse: Some of the short-term and long-term effects on Baltimore port access. Trends in Household Growth: Evolving trends reshaping household growth. From changing demographics to economic shifts #50Years #UFSCat50 #UFSC50thAnniversary #UFSCinKansasCity

Demographics are evolving at the fastest pace in history. This adds fuel to the structural changes that are reshaping the global economy and has big implications for potential growth and policymaking, say HSBC’s James Pomeroy and Herald van der Linde. Click to view summary 👉 https://grp.hsbc/6045eBdaP #HSBCResearch #Research #ThoughtLeadership