Maria Quila, PMP’s Post

🔄 Mastering the Art of Rebranding: Expert Insights from 5 Marketing Leaders 🔄 In today’s fast-paced market, knowing when and how to refresh a brand can be the difference between staying relevant and losing touch with consumers. 🎯 In my latest article, I had the opportunity to sit down with 5 marketing experts to dive deep into the art of rebranding. Linnéa Chapman shares valuable insights on mastering the rebranding process. 👉 Check the full quote here: https://lnkd.in/eSHqWWrB

Think brand awareness is just ‘fluff’? Think again! In our latest blog, SVP of Market Strategy Jennifer Leggio shares why focusing on goals—not just metrics—is the key to capturing revenue that many companies overlook. Building a strong brand through PR, content and digital strategies fuels trust and demand across the buyer’s journey. Learn how you can drive results long after that first lead 👉 https://lnkd.in/duiuUU9Y 

One of the hardest questions for marketing leaders to answer well is "Why does your brand need to exist?" Especially when there are plenty of competitors or substitutes that potential buyers could use instead. I don't say this out of conjecture. I say this because out of the many, many conversations I've had with marketing leaders and their CEOs, I rarely hear a good answer. Meanwhile, they wonder why buyers don't feel any urgency to do business with them. This is one of my favorite topics, and one that I had the joy of discussing with my bud, Bill Kenney 👋 from Focus Lab, on his show, Focus on Brand. Check it out to hear Bill and I trade notes on category design, narrative, and helping executive teams gain alignment on their vision. 🔗👇

BREAK DOWN SILOS: UNLEASH YOUR BRAND’S FULL POTENTIAL In today’s fast-paced market, brands can’t afford to be fragmented. Silos stifle innovation, dilute messages, and hinder growth. To truly thrive, brands must embrace integrated marketing communications for a unified and powerful presence across all channels. Many clients face the challenge of fragmented relationships with various communication specialist agencies, leading to a situation where the whole is less than the sum of its parts. This disjointed approach weakens the brand’s impact and coherence. At PROCREALLIGENCE, we are the custodians of your brand’s heart, mind, and identity. Breaking down silos isn’t just a strategy for us; it’s a necessity. By fostering collaboration and leveraging seamless integration, we unlock brand potential and drive exceptional business growth. Are you ready to revolutionize your brand’s future? Let’s start a conversation! Share your thoughts in the comments or reach out to see how we can elevate your brand to new heights. #BrandIntegration #MarketingInnovation #IntegratedCommunications #BusinessGrowth #BrandStrategy #MarketingExcellence

In the performance marketing world, strong brand equity remains key to success, regardless of budget constraints. Brands disrupting traditional growth patterns are leading the market today. Discover insights from Uber and Brandwatch leaders on prioritizing brand awareness, health, and experience in your marketing strategy. Learn: - The importance of emotional connection and authenticity with consumers - Strategies to make your social team the face of your brand - Key brand health metrics and how to effectively track them Uber Brandwatch #PerformanceMarketing #BrandEquity #MarketingInsights

I am always being asked what ROI or results should be expected when you invest in your brand. Our latest blog highlights 8 key ways a strong brand can fuel your business growth. 👇 #BrandStrategy #MarketingSuccess #BusinessGrowth #BrandStorming #brandROI

🌟 Embrace Innovation and Emotional Influence in Marketing! 🌟 Today's class in Advanced Marketing Management with Dr. Frank Kahuna was truly enlightening. We explored the power of creative thinking and the necessity of stepping "out of the box" to foster true innovation. As Dr. Frank shared, our minds are the boxes that limit us, and breaking free requires embracing divergent ideas and risking initial discomfort. Why is this important? Because, as highlighted, 90% of purchasing decisions are driven by emotions. Understanding consumer behavior isn't just about logic—it's about tapping into what drives people's hearts and minds. Reflecting on brands like Apple and Nike we see how they've embedded themselves deeply into our identities, influencing our choices and perceptions. In today's market, brands are more than just products—they are symbols of who we are and what we stand for. Key takeaways also included the Consumer Decision Process, where every step from problem recognition to post-purchase assessment is influenced by internal factors, marketing activities, and environmental forces. It's crucial for businesses to navigate these complexities with empathy and insight. Let's continue to push boundaries, embrace diversity of thought, and create lasting value through authentic emotional connections. Remember, innovation thrives when we allow ourselves and our teams the freedom to think differently. 📸 Attached is a photo from our practical Focus Group exercise, where we delved into understanding consumer motivations firsthand. Together, we're shaping the future of marketing! #MarketingStrategy #Innovation #ConsumerBehavior #BusinessGrowth #EmotionalIntelligence

At BrandStorm, we know that a strong brand can have a transformational impact across all areas of your business. From boosting your marketing efforts to building long-term brand equity, a well-defined brand is the foundation for growth, customer loyalty, and market expansion. In our latest blog, we explore the 8 key areas where investing in your brand can generate measurable results and incredible ROI, including: 🚀 Supercharging your marketing performance 🤩 Standing out and winning against your competition 📉 Adapting to changing market conditions 🤝 Attracting and retaining top talent 💜 Building a purpose-driven brand culture that outperforms the rest by up to 300% 💹 Expanding into new markets with ease, just like global giants Amazon and Coca-Cola If you're looking to elevate your brand and drive lasting business success, this is a must-read! ⚡ 👇 Read the full blog now and learn how to create a brand that transforms your business! https://lnkd.in/exakkKtn #BrandStrategy #MarketingSuccess #BusinessGrowth #BrandStorm #ROI

Performance marketing and Brand Equity. How do you get the best of both worlds in a modern marketing environment?

Embracing a multi-channel marketing strategy unlocks unparalleled reach and engagement, allowing businesses to resonate with diverse audiences across varied touchpoints. By harmoniously blending traditional, digital, and social media channels, companies can amplify their brand voice, foster seamless customer experiences, and drive conversions. This integrated approach not only maximizes ROI but also cultivates a cohesive brand narrative, ensuring consistency and relevance in an ever-evolving market landscape. In today's dynamic business environment, embracing multi-channel marketing is no longer optional – it's essential for sustainable growth and competitive differentiation