Michal 🦄 Sever’s Post

Next week I will be speaking at the CPO Summit bringing together leaders in product. I’m excited to share FreshBooks’ story, how we are breaking down common silos of Product, Design and Engineering, and bringing the souls of these teams together. It will be a pretty deep presentation covering product-led growth, outcome over output, experimentation and the pyramid of needs as it relates to communicating technical priorities. Product leaders will leave with key takeaways to implement some of these strategies. See you next week Product-Led Alliance

Big news: Announcing the Lenny & Friends Summit ✨ I’ve heard from so many of you that you’re pining for a large yet intimate IRL gathering, and now feels like the right time. I’m excited to announce that I’m hosting a one-day in-person summit for senior product leaders, this fall in San Francisco: https://lennyssummit.com/ I’m confident you’ll walk away a better product leader. We’ll have tactical talks from world-class product builders, organized roundtables with peers, a curated group of attendees, and a few fun surprises. Current lineup of speakers: Shreyas Doshi, Ami Vora, Nikita Bier, Scott Belsky, Eunice Kim, Mihika Kapoor, Yuhki Yamashita, Julie Zhuo, Claire Vo, Shishir Mehrotra, Nikhyl Singhal, John Cutler, Eric Metelka, and more speakers to be announced. This summit is for senior product and growth leaders, and typically someone’s title will be: - Product Lead or Growth Lead - Principal PM - Group PM - Director of Product or Director of Growth - Head of Product or Head of Growth - VP of Product or VP of Growth - Chief Product Officer Given we’re expecting lots of interest and the venue has limited capacity, we’re asking people to apply to attend. Paid newsletter subscribers will get priority access. Apply to attend now: https://lennyssummit.com/ I’m quite excited to make this a reality, and I hope to see you there.

Extra, Extra, Read all about it!!! 🎉 Excited to announce that I'm now a Winning by Design Ambassador! 🎉 I've been advocating Wbd since 2017! Since Wbd launched its Revenue Architecture course back in 2021, I've been super passionate about the concept. I believe it’s the modern way we should all be thinking about GTM.  And there's lots to learn and applicable also for non-SaaS. 💡 ✅ Unified sales, marketing, and customer success teams ✅ Consistent data no matter which team you engage with ✅ Clear focus to achieve and exceed revenue goals Revenue Architecture provides the solutions we need. 🔥 It’s model-driven, scientific in its approach, and offers the structure that all GTM leaders need to achieve sustainable growth. I’m excited to be part of this distinguished group of experienced GTM leaders who are shaping the future of GTM. 💡 Are you interested in Revenue Architecture too? Let's connect and discuss how it's transforming GTM strategies! What GTM challenges are you facing that Revenue Architecture might solve? #RevenueArchitecture #GTM #WinningbyDesign

Why are all our awards programmes held in such a high regard? Because our judging panels are comprise of top business professionals, who ensure an objective and meticulous scoring process. We are proud to announce Tushar Bansal from Contentsquare as our new judge. #international #cxawards #judging Experienced Enterprise SaaS Go-To-Market Executive with a successful track record in building and scaling highly performing global teams. Demonstrated ability to drive strategic initiatives to achieve revenue goals, customer success, and broader company goals! ● Presales, Customer Success, and Professional Services: Proficient in leading teams across the entire customer journey, from initial engagement to post-sales support, ensuring exceptional customer experiences. ● Leadership and Team/Process Building: Skilled in building and motivating global teams, fostering a culture of collaboration and innovation to drive success. ● Product Management and Go-to-Market Strategy: Proven track record of developing and executing effective go-to-market strategies, aligning product offerings with market needs and customer expectations.

Key Takeaways from Session 7 of the PMM Mastery Program 🌟 I had a fantastic time at the 7th session of the G-CMO 's PMM Mastery Program. It was held at Nayax, a global fintech leader in cashless payment solutions, and hosted by Michal 🦄 Sever, the VP of Product Marketing and one of our professional program leaders. Our evening began with a fascinating tour of Nayax's innovative gadgets, followed by an open panel discussion on the importance of cross-functional collaboration and how to overcome its challenges. Expert Panelists Included: ✨ Shanit Benzikri 🇮🇱, Director of Marcom & Field Marketing ✨ Lee Taylor-Shehebar 🎗️, Talent Acquisition Manager & HRBP ✨ Erez Aminpour, Chief Product Officer ✨ Yinon Raviv, EVP Global Energy Sales for EV, Forecourt & Parking It was great getting to know Nayax’s PMMs Shelly Kaminer, Ayelet Mechany and Olivier Josefowitz and learning about their experiences. 💡 Here are my top 3 takeaways from this session: 💡Collaboration is Key: At Nayax, collaboration transcends departments involving sales, marketing, HR, and product teams. This synergy is essential for achieving successful outcomes. Effective PMMs bridge the gap between these teams, ensuring cohesive strategies and execution. 💡Deep Product and Market Knowledge: To excel, PMMs must thoroughly understand the products they support and be able to challenge and refine use cases. Staying informed about market trends and customer needs is crucial for crafting impactful messaging and go-to-market strategies. 💡Global but Local Approach: Nayax’s strategy for market localization exemplifies the balance between global reach and local relevance. By fine-tuning products to meet specific market needs and regulations, PMMs can effectively position their offerings and maximize ROI. This approach is vital for managing the diverse requirements of 128 countries. These insights reaffirm the importance of a well-rounded, collaborative, and knowledgeable approach to Product Marketing Management. I’m excited to apply these learnings and drive impactful results! #ProductMarketing #Collaboration #MarketKnowledge #PMM #GlobalStrategy #ProfessionalGrowth #Nayax #PMMMastery

Why do CMOs love Numentum? 😍 💢 Go to market, reinvented.  Our Numentum Activate program transforms the organization from disparate teams of disengaged employees into a confident community of brand ambassadors. 💢 No more wasted budget on questionable social ad spend. When the entire organization is on brand, on message, and engaging with the market in a human way, expensive ad placements with nebulous reporting metrics become virtually obsolete. 💢 Speak truth to Marketing efficiency. There’s no point in spending tons of budget on events and content when no one uses them effectively. Numentum helps revenue-minded CMOs realize the ROI on their marketing investments. Feel free to contact us to learn more 👇

🚀 Excited to share that I’ve completed a micro-certification in Product Strategy from Product School! 🎓✨ This journey has equipped me with critical skills to sharpen our Go-To-Market (GTM) strategies and enhance collaboration between Product and Marketing teams. Key takeaways include: 🔍 Deep market analysis 🛠 Effective GTM execution 🤝 Strengthened team synergy 🎯 Strategic vision alignment Looking forward to applying these insights to drive impactful product success! 🚀💡 Product School #ProductStrategy #GTM #ProductManagement #ProductMarketing #ContinuousLearning #ProductSchool

🚀 Exciting Speaking Role at CMO Event in San Diego I am thrilled to share that I’ll be a featured speaker at the Club CMO Fall Summit 2024 in San Diego, taking place from September 16th to 18th at the Rancho Bernardo Inn. This summit is a gathering of some of the most influential CMOs and marketing executives from renowned companies like Google, Shell Energy, Warner Music Group, Qualcomm, Deloitte Digital, Petco, and many others. 🌟 I'll be leading a Ted Talk-style session and a growth workshop, diving into the role of CMOs in today’s fast-paced business landscape, where digital transformation and AI are reshaping marketing strategies and driving exponential growth. In today's organizations, the CMO isn’t just a brand custodian but a growth architect. With AI and data-driven insights becoming core to marketing, CMOs are leading the charge in unlocking new opportunities, creating personalized customer journeys, and delivering ROI like never before. 🔍 Digital transformation is not just about leveraging the latest tech—it's about reshaping entire business models. As marketers, we have the unique power to influence that change, fostering innovation and driving growth through intelligent AI systems that understand, predict, and engage with customers at unprecedented levels. I’m excited to engage with my peers and industry leaders, exchanging ideas that will continue to transform the marketing industry for the better. Let’s unlock the future together! Looking forward to connecting with everyone there! If you have not registered, please click here to register: https://lnkd.in/eanHetwU #CMOSummit #GrowthStrategy #AIinMarketing #DigitalTransformation #MarketingLeadership #CMO #PatientPrism Nerissa Sardi

🚀 Get Ready for Black Friday Deals at AcceleratorX! 🚀 Big news for all aspiring product managers! This Black Friday, AcceleratorX is rolling out huge discounts on our comprehensive Product Management course. Mark your calendars for November 29, 2024 – you won't want to miss this opportunity to level up your career! Stay tuned to our page and website www.acceleratorx.co for all the updates. Be among the first to grab this deal and kickstart your journey in product management! #BlackFriday #AcceleratorX #ProductManagement #CareerGrowth #Discounts