Michal 🦄 Sever

Yikes...#marketing budgets are tightening again in 2024, leaving CMOs with fewer resources to execute their strategies. What strategies are you using to make the most of your marketing budget? https://bit.ly/4dY412a

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Mobile Marketing: What Works, What's Challenging, and What Marketers Are Talking About 🚀 Dive into the world of mobile marketing and discover what works, what's challenging, and what industry experts are discussing. Get insights from top minds like Steve P. Young, Hannah Parvaz, Vahe Baghdasaryan, Gabriel Baptista, Lorenzo Rossi, and Krystina Zaremba. #mobilemarketing #MarketingTips #appmarketing #MarketingSuccess #MarketingStrategy Read the article here 👇🏻

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Since people spend a significant amount of time on their mobile devices, brands should be there too. Mobile marketing reaches customers in places that other marketing channels simply cannot. Here's the ultimate marketing 101 guide: https://hubs.ly/Q02-CZZ50

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Scarcity marketing can be a powerful tool to increase demand. When done right, scarcity drives urgency and motivates customers to act quickly. https://ow.ly/pnHH50UgGI4 Optimove #marketing #martech #technology

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Are you finding it difficult to measure the ROI of your press release campaigns? Learn expert tips for setting clear objectives, tracking key metrics, and leveraging insights to optimize your press releases. https://bwnews.pr/3XWb6e1 #ROI #PressRelease #Anaytics #Results #PRTips

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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Want to see real results from your email marketing? Leverage behavioral data to create hyper-personalized experiences for your subscribers. Recommend products based on past purchases, offer exclusive discounts based on loyalty status, or send reminders about abandoned carts. Here's how to do it.

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👉 Interested in transitioning your career from Product Marketing to VP of Marketing? In part 2 of our series, we provide best practices and expert tips to ensure your VP of Marketing resume hits the right notes for hiring managers and recruiters. 🌟 Discover how to unlock your potential: https://lnkd.in/eQCzRraS #Marketing #PMM #VPofMarketing #CareerGrowth #ResumeTips #MarketingHQ

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Customer experience is key! PSA's CXO Candice Aragon discusses the power of satisfied customers in her most recent SDM Magazine article. She explains how they are the best form of advertising and offers strategies integrators can implement to elevate their customer experience. Read the full article here: https://lnkd.in/eWpeTRws

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💡 “The future of mobile advertising is all about relevance,” - {{linkedin_mention(urn:li:person:EoHOv3RbY3|Ashwin Shekhar)}}, AVOW CRO and Co-Founder. 💡 "Ads that are relevant to the viewer get 3X the attention of the average ad" (Google Consumer Insights) 💡 "With intense competition for eCommerce app downloads and usage, marketers are reevaluating their strategies and increasing budgets to stand out" - {{linkedin_mention(urn:li:organization:2233984|AppsFlyer)}} (2024 eCommerce App Report) With countless ads competing for attention, consumers are drawn to those that resonate with their needs and interests. Read how #MobileOEMAdvertising can help your #eCommerceApp reach the right audience in this article from {{linkedin_mention(urn:li:organization:10338376|Mobile Marketing Magazine)}}: 📲 https://lnkd.in/ewK9Aney

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In this article, Jim Kraus, President of Buyer Persona Institute, shares his insights on rethinking buyer personas for modern marketing success. 🌟 Jim gets into the limitations of traditional, demographic-based buyer personas and reveals the power of decision-based personas that focus on understanding the actual buying decisions of your target audience. 🎯 He breaks down the five key components of decision-based buyer personas:  1️⃣ Priority initiatives  2️⃣ Success factors  3️⃣ Perceived barriers  4️⃣ Decision criteria  5️⃣ Buyer's journey Jim also shares practical advice on gathering insights for modern buyer personas. 🗣️ Check out the full article and start rethinking your approach to buyer personas today! https://lnkd.in/eXkZpiMp #BuyerPersonas #ModernMarketing #MarketingInsights #CMO #MarketingStrategy

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Wondering about The Importance of Mobile App Market Research in 2024 and how to stay ahead in the mobile app game? Let's uncover why it's your compass to navigate the ever-evolving app landscape! Dive deeper here: https://rb.gy/lvcvz9 #mobileappmarketresearch #appmarketresearch #marketresearch #successintech #appstrategy #marketinsights #appdevelopment #apptrends #appanalytics #appsuccess #mobileapp #techguide 

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Wondering about The Importance of Mobile App Market Research in 2024 and how to stay ahead in the mobile app game? Let's uncover why it's your compass to navigate the ever-evolving app landscape! Dive deeper here: https://rb.gy/lvcvz9 #mobileappmarketresearch #appmarketresearch #marketresearch #successintech #appstrategy #marketinsights #appdevelopment #apptrends #appanalytics #appsuccess #mobileapp #techguide 

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Wondering about The Importance of Mobile App Market Research in 2024 and how to stay ahead in the mobile app game? Let's uncover why it's your compass to navigate the ever-evolving app landscape! Dive deeper here: https://rb.gy/lvcvz9 #mobileappmarketresearch #appmarketresearch #marketresearch #successintech #appstrategy #marketinsights #appdevelopment #apptrends #appanalytics #appsuccess #mobileapp #techguide 

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Wondering about The Importance of Mobile App Market Research in 2024 and how to stay ahead in the mobile app game? Let's uncover why it's your compass to navigate the ever-evolving app landscape! Dive deeper here: https://rb.gy/lvcvz9 #mobileappmarketresearch #appmarketresearch #marketresearch #successintech #appstrategy #marketinsights #appdevelopment #apptrends #appanalytics #appsuccess #mobileapp #techguide 

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Wondering about The Importance of Mobile App Market Research in 2024 and how to stay ahead in the mobile app game? Let's uncover why it's your compass to navigate the ever-evolving app landscape! Dive deeper here: https://rb.gy/lvcvz9 #mobileappmarketresearch #appmarketresearch #marketresearch #successintech #appstrategy #marketinsights #appdevelopment #apptrends #appanalytics #appsuccess #mobileapp #techguide 

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