Carmit Feller’s Post

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Marketing Manager & PMM | Content Marketing Expert | Project Manager | B2B & B2C Marcom Specialist | SEO & Content Growth Expert 🚀| Marketing Plans Strategist 💡| Tech Enthusiast

Key Takeaways from Session 7 of the PMM Mastery Program 🌟 I had a fantastic time at the 7th session of the G-CMO 's PMM Mastery Program. It was held at Nayax, a global fintech leader in cashless payment solutions, and hosted by Michal 🦄 Sever, the VP of Product Marketing and one of our professional program leaders. Our evening began with a fascinating tour of Nayax's innovative gadgets, followed by an open panel discussion on the importance of cross-functional collaboration and how to overcome its challenges. Expert Panelists Included: ✨ Shanit Benzikri 🇮🇱, Director of Marcom & Field Marketing ✨ Lee Taylor-Shehebar 🎗️, Talent Acquisition Manager & HRBP ✨ Erez Aminpour, Chief Product Officer ✨ Yinon Raviv, EVP Global Energy Sales for EV, Forecourt & Parking It was great getting to know Nayax’s PMMs Shelly Kaminer, Ayelet Mechany and Olivier Josefowitz and learning about their experiences. 💡 Here are my top 3 takeaways from this session: 💡Collaboration is Key: At Nayax, collaboration transcends departments involving sales, marketing, HR, and product teams. This synergy is essential for achieving successful outcomes. Effective PMMs bridge the gap between these teams, ensuring cohesive strategies and execution. 💡Deep Product and Market Knowledge: To excel, PMMs must thoroughly understand the products they support and be able to challenge and refine use cases. Staying informed about market trends and customer needs is crucial for crafting impactful messaging and go-to-market strategies. 💡Global but Local Approach: Nayax’s strategy for market localization exemplifies the balance between global reach and local relevance. By fine-tuning products to meet specific market needs and regulations, PMMs can effectively position their offerings and maximize ROI. This approach is vital for managing the diverse requirements of 128 countries. These insights reaffirm the importance of a well-rounded, collaborative, and knowledgeable approach to Product Marketing Management. I’m excited to apply these learnings and drive impactful results! #ProductMarketing #Collaboration #MarketKnowledge #PMM #GlobalStrategy #ProfessionalGrowth #Nayax #PMMMastery

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