Matty Smith’s Post

𝗜𝗳 𝗬𝗼𝘂’𝗿𝗲 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗔𝗱𝘀 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗙𝘂𝗻𝗻𝗲𝗹, 𝗬𝗼𝘂’𝗿𝗲 𝗕𝘂𝗿𝗻𝗶𝗻𝗴 𝗠𝗼𝗻𝗲𝘆! Ads are NOT a “one-click to conversion” solution—especially in 2024. If you’re running paid media without a well-built funnel behind it, you’re literally throwing cash away. Here’s why: ➡ Only 2-3% of people buy on the first interaction. Retargeting ads? Critical. Email follow-ups and personalised offers? Must-haves. 💡 An ad gets attention. A funnel closes the sale. Make sure you have both, or you’re just filling your competitor’s funnel instead of yours. Anyone else seeing the power of funnels transforming their paid strategy? Let’s share tips!👇 #FunnelMarketing #PaidAds #ConversionOptimization

Here are the top 3 marketing attribution-related challenges to be mindful of: 1. Over-investing in Facebook retargeting ads: Be cautious of allocating too much budget to Facebook retargeting ads. Facebook's default conversion calculations include view-through conversions, potentially overestimating the impact of these campaigns. Analyze click-through rates and on-site user behaviour to accurately assess their effectiveness. 2. Overspending on Google Search Ads for brand terms: While brand campaigns often perform well, investing heavily in Google Search Ads for brand terms may not always provide incremental value. If your business already ranks highly on Google and faces minimal competition for brand terms, consider reallocating ad spend to more strategic areas. 3. Neglecting investment in top-of-funnel/prospecting campaigns: Traditional attribution models may undervalue top-of-funnel campaigns, leading to insufficient investment in these crucial stages of the customer journey. Despite attribution challenges, it's essential to measure the impact of prospecting campaigns through before-and-after performance comparisons to capture their true value. FuelUp FuelUp #digitalmarketing #facebookads #googleads #metaads #marketing #influncer #trending #adspend #ppc #ctr #roi #digitalmarketer #digitalgame #trending #fuelup #fuelupconsultancy FuelUp

I have audited multiple Google Ads accounts till date, and below are the top 4 blunders i have observed. 1 - Poor conversion optimisation- accounts optimised for unnecessary goals like traffic and stuff. 2- Poor campaign strategy - all in one campaign strategy, no brand , non brand retargeting campaigns..all mixed. 3- Poor selection of keyword match types - I have even seen accounts using "Broad match" with "max. clicks" without any negative keyword list, where the goal was #leadgeneration for #b2bsaas . 4- Not using the right bidding strategy - 90 % of the times. whats your opinion? #googleadsexpert #googleadsspecialist #googleads #googleadsmanagement

Boost your online sales with social proof. 🌟🛍️ Trust is the cornerstone of online commerce. Social Proof acts as a trustworthy friend vouching for your brand. People naturally trust reviews and recommendations from others. By integrating social proof into your retargeting ads, you can build trust and credibility. This could be through testimonials, star ratings, or user-generated content. It's like inviting your satisfied customers to share their positive experiences, assuring potential customers that they are making a good choice. Social proof turns one-time buyers into loyal customers by showing that others have had positive experiences with your brand. Full insights: https://lnkd.in/d8JkeQy8 #SpreadifyMarketing #OnlineTrust

Google analyzed over 1 billion buyer data points. This is what they found about converting cold leads into paying clients. You need: - 7 hours of content - 11 touchpoints - 4 platforms That’s why I use retargeting ads to push more content to anyone who engages with my page. It helps me sign clients faster and a lot easier. Want to learn how? Drop “GUIDE” below, and I’ll send you my free retargeting ads training 👇

Retargeting for SaaS: Igniting Conversions One trick you probably didn’t know to help improve your SaaS trial-to-paid conversion rate? Retargeted users are 70% more likely to complete their purchase, particularly if their campaigns are customized around their behavior and intent. For SaaS companies, this can create a bridge from a trial experience to a long-term subscription commitment through retargeting. Here's how to make it work: ✅ Target visitors to your pricing page or those who clicked on key features. ✅ Create tailored ad creatives showcasing the benefits with which they interacted. ✅ Remain top of mind with cross-channel retargeting on Google Ads, Facebook, and LinkedIn Retargeting is more than a simple follow-up; it’s a conversion do-over. Don't miss it! #SaaSMarketing #RetargetingAds #GoogleAds #FacebookAds #AdStrategy #CustomerRetention #B2BMarketing #SaaSGrowth #AdLabz

Imagine spending $60,000 on Facebook and Google ads in 90 days and making back $460,000 in sales. One of my clients just did this, and here’s how: First the TUFF Media Team built out their meta ads with multiple prospecting campaigns for each product line, using diverse creative strategies. Then, we created a retargeting stacked campaign to capture those who slipped through our prospecting efforts, spending $31,000 and achieving a 6.3x return, generating over $197,000 in sales. On Google, we took a similar approach, separating each product line with Pmax campaigns and building search campaigns for both branded and unbranded keywords. This led to spending $28,000, achieving a 9.6x return, and making over $272,000 in sales. Want to learn how we do this for all our ad accounts? Comment "scale" and I'll send you a free training #DigitalAds #PerformanceMarketing #MarketingStrategy #Tuffmedia #Paidads

🚀Are you ready to take your Facebook advertising game to the next level❓ Check out these 3 mind-blowing Facebook ads that you must try! 💥 ➞ Lead Ads The lead ad unit makes the process of collecting email addresses & building email lists incredibly easy. With this ad unit, your prospects can sign up for an email list. You can fully control this audience & you also can pitch a paid product whenever you want to. ➞ Abandoned Cart Ads Roughly 70% of shoppers abandon their carts. In other words, for every 10 people who add a product to their cart, nearly 7 of them will leave your store without making a purchase. How do you get these shoppers back to your store so they can complete the purchase? With retargeting. YES!  With retargeting, you can run a highly personalized Facebook ad aimed at these individuals. These ads typically offer an incentive, such as free shipping, 10% off, super valuable bonuses, or a no-brainer offer. They can get all these if the person returns to complete their purchase. ➞ New Traffic Generation Ads Retargeting is great, but unless you're driving high-quality traffic to your site, it won't be very effective.  It's always a good idea to have a Facebook ad campaign driving potential new customers to your store. Because business is all about new blood & energy. #digitalmarketing #digitalmarketingagency #onlineadvertising #onlinebusiness #facebookads #facebookadsexpert #facebookmarketing #facebookadvertising #fbads #metaads #instagrammarketing #instagramads #landingpagedesigner #emailmarketing #sosialmedia #socialmediamanager #socialmediaadvertising #AdvertisingStrategy #MarketingTips 

How to Boost Sales with Google Ads Problem: Many businesses run ads but see little improvement in their sales. Why? Because they aren’t using the right strategies to turn clicks into customers. Solution: To boost your sales, focus on these key areas: 1️⃣ Retargeting Ads: Show ads to users who have already visited your website. This keeps your brand top-of-mind and encourages them to return and complete a purchase. 2️⃣ Optimize for High-Converting Keywords: Not all keywords are created equal. Focus on the ones that are most likely to lead to sales, rather than just clicks. 3️⃣ Use Ad Extensions: Include additional information like reviews, site links, or phone numbers in your ads to make it easier for users to take the next step. Want to increase sales with Google Ads? DM me on LinkedIn or message me on WhatsApp for expert assistance. 👉 https://wa.me/923429633988

Day 24 of Day 30 ~ Learning Facebook Ads Strategies! Here are five tips to optimise your ads for lower cost per result. 1 ) Optimise first on the ad level, then the ad set level & at the last campaign level. 2 ) Spend at least 3X of the product price on the ad set level or wait for 3-4 days before making any changes. 3 ) Do not put more than 5-7 creatives in each ad set. 4 ) Do not have more than 5 ad sets in each campaign. 5 ) Use different creatives for cold campaigns and retargeting campaigns. Found this useful?    Share it with someone who may need it! #performancemarketing #marketing