Niraj Yadav’s Post

Here are the top 3 marketing attribution-related challenges to be mindful of: 1. Over-investing in Facebook retargeting ads: Be cautious of allocating too much budget to Facebook retargeting ads. Facebook's default conversion calculations include view-through conversions, potentially overestimating the impact of these campaigns. Analyze click-through rates and on-site user behaviour to accurately assess their effectiveness. 2. Overspending on Google Search Ads for brand terms: While brand campaigns often perform well, investing heavily in Google Search Ads for brand terms may not always provide incremental value. If your business already ranks highly on Google and faces minimal competition for brand terms, consider reallocating ad spend to more strategic areas. 3. Neglecting investment in top-of-funnel/prospecting campaigns: Traditional attribution models may undervalue top-of-funnel campaigns, leading to insufficient investment in these crucial stages of the customer journey. Despite attribution challenges, it's essential to measure the impact of prospecting campaigns through before-and-after performance comparisons to capture their true value. FuelUp FuelUp #digitalmarketing #facebookads #googleads #metaads #marketing #influncer #trending #adspend #ppc #ctr #roi #digitalmarketer #digitalgame #trending #fuelup #fuelupconsultancy FuelUp

🔊 Shout-out to all PPCers! Basics are Key! In my daily audits of numerous accounts, I’ve noticed some common mistakes that can significantly impact performance. Here are a few critical areas to watch: 🚫 P-Max Campaigns Without Conversion History 🚫 Lack of Dynamic Retargeting Campaigns 🚫Brand Terms Not Negated 🚫Multiple Conversion Goals in One Campaign 🚫 No Campaign Bifurcation Based on Data Before diving into advanced metrics, remember that nailing the basics is crucial. It's our responsibility to manage every penny of our clients’ budgets wisely. Did I miss anything? Comment below with your thoughts! #PPC #googleppc #accountaudit #freeaccountaudit #googleads #googleadstips #advertising #thatdigitalgirl

Digital Marketing Hacks Every Realtor Should Know Want to boost your online presence as a realtor? Here are 5 quick hacks: -Optimize your website for mobile. -Use video ads to engage buyers. -Implement retargeting ads. -Focus on local SEO. -Use data-driven insights for your campaigns. Need help with implementation? 👇🏼 Connect with me for a strategy session! #DigitalMarketingTips #RealEstateMarketing #RealtorHacks

63% of users click on Google Ads when searching online. This is 1 of 3 ways Pay-Per-Click (PPC) can offer a higher ROI if managed well. Why? 1. Measurable Results: Track Click-Through-Rate (CTR), Conversion Rates, and overall ROI 2. A/B Testing: Run different versions of ads and determine what works best to optimize for higher conversions 3. Retargeting Potential: Reach users who visited your site, but didn't convert by still keeping your brand top-of-mind Want to learn more? Continue reading in the article below! https://lnkd.in/ggC7e7uV

Should you have retargeting ads? Do they work? Yes and Yes! And another yes for emphasis! See data below of the three highest performing ads for one of my clients. The retargeting ad for this client has a 15% conversion rate! And it is possible that most of those 1,233 people would have just gone on their merry way and never returned if they hadn't seen the ad. The second ad has a 10% conversion rate, and it continues dropping from there. Nicole Feenstra and Justin Oberman thank you for bringing this topic up through the very cool book Nicole found, the 1855 marketing book titled "Successful Advertising", which still holds true, because as humans, we have really not changed in 4000 years, much less 150! Remember, algorithms are not changing to change humans, they are changing to try to be more like humans. Get to know your customer, and the algorithms will work for you. This screenshot is from a HubSpot Google Adwords integration. #digitalmarketing #hubspot #adwords #retargetingads

Case Study Series 1 - Part 1 Client: E-Commerce Objective: Increase online sales by 50% in three months. Strategies Used: Social Media Advertising (Facebook & Instagram) Google Shopping Ads Email Retargeting Campaigns Results Achieved: Sales Growth: Increased by 65% within three months. ROI: Achieved an ROI of 7.5x on ad spend. Website Traffic: Increased by 80% compared to the previous quarter. Average Order Value: Improved by 20% due to upselling strategies. #Ecommerce #googleads #facebookads #growth

Day 14 of Day 30 ~ Learning Facebook Ads Strategies! Your TOF Campaign ROAS would be lower because no one has heard about you. In MOF, ROAS would be slightly increasing because people are still considering you. In BOF, ROAS is usually the highest because people have seen your ad most time in this stage and are ready to buy. Don’t get fooled & switch off the retargeting ads if the data shows low ROAS on retargeting campaigns initially. The attribution kicks in and doesn’t give justice to the ads bringing actual conversions. Everything works in harmony when different campaigns complement each other. Found this useful? Share it with someone who may need it! #performancemarketing #marketing #dtcbrands

My Google Tag Manager is working now. Doing Ads without inter-domain tracking and re-targeting capabilities is almost pointless. You need the landing pages platform, the website domains and the Ads campaign integrated with your tracking codes for the purpose of retargeting. #alqubit #MarketingStrategy

🎯 Rank Your Business Higher with Google Ads! In today’s competitive digital landscape, visibility is everything. With Google Ads, your business can: ✅ Appear at the top of search results when potential customers are looking for your services. ✅ Attract high-quality traffic to your website, boosting leads and conversions. ✅ Track and optimize every campaign for measurable ROI. Google Ads isn’t just an expense—it’s an investment in your business growth. Whether it’s search ads, display campaigns, or retargeting strategies, we craft tailored campaigns to ensure you stand out and succeed in your industry. ✨ Let Goaldone Magic help you unlock the full potential of Google Ads. 📞 Call us today at +91 9176022693 or visit www.goaldonemagic.com to drive your business to the top! #GoogleAds #PPCMarketing #DigitalAdvertising #BusinessVisibility #ROI #OnlineMarketingSolutions #SearchEngineMarketing #AdCampaigns #GoaldoneMagic

10 ways to improve the quality of the leads you are getting from your Google Ads campaigns. - implement offline conversion tracking - utilise customer lists - set a minimum call time for your phone call leads - conduct frequent search term report audits - update your negative keywords lists regularly - optimise your landing pages for quality conversions - use click fraud blockers where applicable - utilise UTMs to track which ads are bringing in lower quality leads - run constant ad copy tests - make use of different retargeting audiences for different levels of intent Implement these 10 things and your campaigns will be 100x more profitable. Did I miss anything?