Shiva Hiremath’s Post

I have audited multiple Google Ads accounts till date, and below are the top 4 blunders i have observed. 1 - Poor conversion optimisation- accounts optimised for unnecessary goals like traffic and stuff. 2- Poor campaign strategy - all in one campaign strategy, no brand , non brand retargeting campaigns..all mixed. 3- Poor selection of keyword match types - I have even seen accounts using "Broad match" with "max. clicks" without any negative keyword list, where the goal was #leadgeneration for #b2bsaas . 4- Not using the right bidding strategy - 90 % of the times. whats your opinion? #googleadsexpert #googleadsspecialist #googleads #googleadsmanagement

Retargeting for SaaS: Igniting Conversions One trick you probably didn’t know to help improve your SaaS trial-to-paid conversion rate? Retargeted users are 70% more likely to complete their purchase, particularly if their campaigns are customized around their behavior and intent. For SaaS companies, this can create a bridge from a trial experience to a long-term subscription commitment through retargeting. Here's how to make it work: ✅ Target visitors to your pricing page or those who clicked on key features. ✅ Create tailored ad creatives showcasing the benefits with which they interacted. ✅ Remain top of mind with cross-channel retargeting on Google Ads, Facebook, and LinkedIn Retargeting is more than a simple follow-up; it’s a conversion do-over. Don't miss it! #SaaSMarketing #RetargetingAds #GoogleAds #FacebookAds #AdStrategy #CustomerRetention #B2BMarketing #SaaSGrowth #AdLabz

Case Study Series 1 - Part 1 Client: E-Commerce Objective: Increase online sales by 50% in three months. Strategies Used: Social Media Advertising (Facebook & Instagram) Google Shopping Ads Email Retargeting Campaigns Results Achieved: Sales Growth: Increased by 65% within three months. ROI: Achieved an ROI of 7.5x on ad spend. Website Traffic: Increased by 80% compared to the previous quarter. Average Order Value: Improved by 20% due to upselling strategies. #Ecommerce #googleads #facebookads #growth

🔊 Shout-out to all PPCers! Basics are Key! In my daily audits of numerous accounts, I’ve noticed some common mistakes that can significantly impact performance. Here are a few critical areas to watch: 🚫 P-Max Campaigns Without Conversion History 🚫 Lack of Dynamic Retargeting Campaigns 🚫Brand Terms Not Negated 🚫Multiple Conversion Goals in One Campaign 🚫 No Campaign Bifurcation Based on Data Before diving into advanced metrics, remember that nailing the basics is crucial. It's our responsibility to manage every penny of our clients’ budgets wisely. Did I miss anything? Comment below with your thoughts! #PPC #googleppc #accountaudit #freeaccountaudit #googleads #googleadstips #advertising #thatdigitalgirl

Should you have retargeting ads? Do they work? Yes and Yes! And another yes for emphasis! See data below of the three highest performing ads for one of my clients. The retargeting ad for this client has a 15% conversion rate! And it is possible that most of those 1,233 people would have just gone on their merry way and never returned if they hadn't seen the ad. The second ad has a 10% conversion rate, and it continues dropping from there. Nicole Feenstra and Justin Oberman thank you for bringing this topic up through the very cool book Nicole found, the 1855 marketing book titled "Successful Advertising", which still holds true, because as humans, we have really not changed in 4000 years, much less 150! Remember, algorithms are not changing to change humans, they are changing to try to be more like humans. Get to know your customer, and the algorithms will work for you. This screenshot is from a HubSpot Google Adwords integration. #digitalmarketing #hubspot #adwords #retargetingads

Dive into the world of social retargeting and organic search optimization with GroupFractal! Our tailored eCommerce solutions are designed to propel your business forward. From predicting user behavior to refining ad campaigns, we utilize AI and ML to optimize your digital strategy. Let's transform your online sales and maximize your ROI. Reach out to us today and watch your business thrive! #DigitalTransformation #AI #eCommerce

In the competitive world of digital marketing, retargeting ads stand out as a vital tool for re-engaging potential customers who have interacted with your brand but haven't converted yet. Retargeting ads focus on people who have already visited your website, browsed your products, or engaged with your content but left without completing an action, like making a purchase. By using tracking tools like the Facebook Pixel or Google Tag Manager, these ads follow users online and display tailored messages designed to bring them back into the sales funnel. #RetargetingAds #DigitalMarketingStrategy #FacebookAds #GoogleAds #ConversionOptimization #MarketingInsights

10 ways to improve the quality of the leads you are getting from your Google Ads campaigns. - implement offline conversion tracking - utilise customer lists - set a minimum call time for your phone call leads - conduct frequent search term report audits - update your negative keywords lists regularly - optimise your landing pages for quality conversions - use click fraud blockers where applicable - utilise UTMs to track which ads are bringing in lower quality leads - run constant ad copy tests - make use of different retargeting audiences for different levels of intent Implement these 10 things and your campaigns will be 100x more profitable. Did I miss anything?

I developed a foolproof system to allocate a Google ads budget that works for every niche. It gets your brand: - Enough cold traffic - Consistent sales - & Powerful data coming in from the ad account I call this system the …. 80/20 rule. The way it works is simple. 80% of your budget goes towards cold traffic campaigns. Things such as: - Performance max campaigns - Standard shopping campaigns - Google Search, Demand gen, etc. These are designed for cold traffic to get NEW customer sales and traffic. This gets as many eyes on your brand as possible. On the other hand, you want to spend 20% of your budget on retargeting. These include - Performance Max - Standard Shopping - Search - Etc. The algorithm uses info from this “warm traffic” to generate more leads via cold traffic. Think of it like an ecosystem. The 80% going towards campaigns and the 20% going towards retargeting Each of these feeds off of each other to grow even bigger. This is how to scale to multi-7 figures with Google ads. #Yassine