Ajit Panii’s Post

Yesterday I conducted an audit of a client's Facebook Ads account remotely. He was concerned because his company wasn't generating sales with his ads for his online store. Upon reviewing the history of his advertising account and the strategies applied, I noticed a missing piece. 👉🏼 And that was retargeting campaigns. I dare say that all the campaigns they had run since day one were cold traffic. Meaning people who don't know who you are, what you do, what you sell, and where you're from, etc. I don't mean to say that you can't sell with these cold traffic campaigns, in fact, they are very effective when you already have established data. Because if you don't have modest data on your Pixel, it can be a bit expensive at the beginning and sales won't be as recurrent. It's always good to fill our discovery and consideration funnel with cold traffic. To then finish convincing them with warm and hot traffic ads, which are retargeting. That's why it's very important to manage a balance according to your Pixel data with these types of ads. For example, for a new account that needs much more traffic to take off, you could allocate a budget of 80% or more for cold traffic and 20% or less for warm traffic. Every company is different, and the numbers too, it all depends on what works best for you. Always remember to lead your audience according to your personalized sales funnel at each stage. Have an excellent Saturday, everyone.✌🏼 ____ 》PS: If you'd also like a virtual coffee and help taking your company to the next level, don't hesitate to reach out. #DigitalMarketing #FacebookAds #Retargeting #Advertising #Marketing #Ads 🚀

Let’s be real. Running a small business is hard enough without adding ‘marketing expert’ to your job description. 🙈 I know you’ve got a million things on your plate and Facebook ads might feel like just another headache…but what if you could turn that headache into a powerhouse of revenue without the struggle? Here’s a quick win you can use today: start using retargeting ads. These ads target people who have already shown interest in your product or service but didn’t take the final step. You can retarget people who have: ✅ Engaged with your Facebook or Instagram page ✅ Watched your videos ✅ Visited your website They’re an easy, low-effort way to re-engage potential customers and boost conversions without doubling your ad spend. Sound like something you’d love? Let’s dive into how you can make this work for your business. Comment below, and I’ll share my favorite retargeting tips! 💬 #digitalmarketing #facebookads #marketingqueen #facebookadvertising #facebookadswork #smallbusinessowner #coaching #ecommercestore #digitalmarketingexpert

Google analyzed over 1 billion buyer data points. This is what they found about converting cold leads into paying clients. You need: - 7 hours of content - 11 touchpoints - 4 platforms That’s why I use retargeting ads to push more content to anyone who engages with my page. It helps me sign clients faster and a lot easier. Want to learn how? Drop “GUIDE” below, and I’ll send you my free retargeting ads training 👇

Have you ever wondered why some ads seem to follow you around the internet? Let me tell you a story that explains the power behind this strategy. A few months ago, I was working with a client who was struggling with low-quality leads. They were pouring money into ads, but the results were disappointing. The leads they attracted were either not ready to buy or simply not the right fit. Frustration was mounting, and they were ready to give up on digital marketing altogether. That’s when we decided to give retargeting a try. We set up a series of ads that targeted visitors who had shown interest in the client’s services but hadn’t yet converted. We created tailored messages that spoke directly to their needs, reminding them of the value they could gain. Within weeks, the results were remarkable. Leads started coming in that were not only more engaged but also more qualified. Our client’s sales team was thrilled with the quality of conversations they were having. What changed? The power of retargeting lies in its ability to keep your brand top of mind and re-engage potential customers who are already familiar with you. It’s like having a second chance to make a first impression. If you're struggling with low-quality leads, don't overlook the potential of retargeting. It might just be the key to unlocking the quality and quantity of leads your business needs to thrive. #realestate #retargeting #marketing #facebookads #leadgeneration

The secret to tripling your leads with Facebook ads? It's all about retargeting. When someone visits your site who isn't already a lead, you can tap into Facebook's AI and retarget everyone who visits your website with a Facebook ad. This is true no matter what website you use. Doing this used to be incredibly technical. But now, with a bit of knowledge and a few simple steps, the tech side of things is nearly irrelevant. Here are 5 quick things you need to know to get started: #1. Facebook's AI will retarget every website visitor for free. #2. More than 85% of site traffic never converts on a first visit. #3. You can retarget your site visitors for up to 180 days. #4. It's easy to create a Facebook ad to retarget your site visitors. #5. Done correctly, retargeting your site visitors can massively increase real estate agent leads. In fact, if you do just one thing, I highly encourage you to do this. Because studies show that it costs up to 7 times less to convert someone who already visited your website as opposed to someone who didn't visit your site before. Which makes sense, right? If someone comes to your site, you can assume that they're interested in what you have to offer. And if you don't follow up with them (which most people don't), then you're leaving a ton of potential sales on the table. ___ BTW, I'm Anton. I help SMB owners boost revenue by using Facebook ads. If you want to get more leads in your real estate business, DM me “LEADS” #fbads #retargeting #brand30 #realestate #leads

3 Stages of Facebook Ads Funnel You should Know : When I first started with Facebook ads, I didn’t fully grasp how crucial the ad funnel is. I thought one size fits all, but I quickly learned that each stage Awareness, Consideration, and Conversion needs a unique approach. Awareness: Introduce your brand with eye-catching visuals or videos that stick in people’s minds. Consideration: Highlight why your product or service is the best choice through testimonials or detailed descriptions. Conversion: Seal the deal with strong calls to action, exclusive offers, or retargeting strategies. Understanding these stages helped me to learn about successful campaigns. How do you approach your Facebook ads funnel? #FacebookAds #MarketingTips #DigitalStrategy

Ever wondered how big brands stay top-of-mind and drive more sales? The answer is Facebook ad sequences—a powerful strategy for maximizing conversions and enhancing brand recognition. 🎯 What is a Facebook Ad Sequence? It's a series of ads strategically designed to guide potential customers through a journey. Each ad builds upon the last, nurturing prospects from awareness to action. 🔁 How Does Retargeting Work? Imagine a user sees your initial ad but doesn't convert. No worries! With retargeting, subsequent ads re-engage them based on their interactions—like visiting your website or engaging with previous ads. 📈 Maximizing Conversions By retargeting with tailored messages, we remind viewers of your brand's value. Whether it’s a limited-time offer or highlighting product benefits, each touchpoint nudges them closer to making a purchase. 🔔 Increasing Brand Recall Consistent exposure through ad sequences reinforces your brand message. Even if they don’t convert immediately, your brand stays in their mind when they’re ready to buy. 🚀 Want ad help? DM me. Ready to elevate your advertising game? Let’s strategize for your success! #FacebookAds #DigitalMarketing #AdSequences #PrizeDigital #MarketingStrategy

Each month, lawn and landscape businesses throw money at Google Ads in hopes of driving quality leads and pipeline stability. But surprisingly few include this simple strategy in their approach….social retargeting ads. When we understand through data and 100s of industry specific case studies how these ads work and don’t work, we see clearly the massive ROI being left on the table with every click. Google Ads + Social Retargeting = Stability. Sign up for free at www.plantingacorns.com and get actionable weekly strategies to improve your marketing, right to your inbox. Battle-tested advice garnered from working with the top 10% of the landscape industry for over a decade. #landscapeindustry #marketingtraining

Hey eCommerce Founders & Service-Based Businesses – are you finding it hard to stand out with Facebook Ads? You need a fresh angle. Here’s how you can turn Facebook Ads into a unique sales driver using these 3 steps: 1. Identify a Sub-Service That Boosts Your Ad Performance Find something valuable that complements your Facebook Ads, such as: Landing pages optimized for conversions Retargeting strategies that maximize ROI Custom audiences that align perfectly with your customer base For example: You run Facebook Ads but notice clients struggle with follow-up. Offer email sequences or retargeting funnels to convert more leads. This service is simple but valuable and helps you differentiate from other agencies. 2. Build a Service with Tangible Results Create a clear service around this offering, with measurable KPIs like: “We’ll boost your conversion rate by X% in the first 30 days.” “Increase sales by XX% using retargeting in [timeframe].” Once you have success stories, showcase those results with case studies. 3. Talk About This One Service Nonstop Turn this sub-service into your key selling point. Become known as the #1 Facebook Ads Retargeting Expert. Or the #1 Conversion-Focused Ad Manager. Example: I’ve talked about Facebook lead generation hundreds of times. It’s not my only service, but I’m known for it. By focusing on this unique offering, you start conversations around a pain point no one else is solving – and once they’re in, you can offer other services. TL;DR: Find a sub-service that enhances Facebook Ads. Build a service line with KPIs to guarantee results. Talk about that sub-service everywhere online. Let me know what you think or DM me to discuss how you can implement this strategy and drive more sales with Facebook Ads! #FacebookAds #LeadGeneration #ConversionOptimization #DigitalMarketing #SalesGrowth

🔁 Ever wondered why some potential clients visit but don’t convert? Enter the world of RETARGETING. Learn how this powerful Google Ads strategy can turn 'almost customers' into loyal clients. Check out our blog for retargeting tactics that work! #LeadConversion #RestorationExperts #restorationninjamarketing