Rahul Raisinghani’s Post

10 ways to improve the quality of the leads you are getting from your Google Ads campaigns. - implement offline conversion tracking - utilise customer lists - set a minimum call time for your phone call leads - conduct frequent search term report audits - update your negative keywords lists regularly - optimise your landing pages for quality conversions - use click fraud blockers where applicable - utilise UTMs to track which ads are bringing in lower quality leads - run constant ad copy tests - make use of different retargeting audiences for different levels of intent Implement these 10 things and your campaigns will be 100x more profitable. Did I miss anything?

Should you have retargeting ads? Do they work? Yes and Yes! And another yes for emphasis! See data below of the three highest performing ads for one of my clients. The retargeting ad for this client has a 15% conversion rate! And it is possible that most of those 1,233 people would have just gone on their merry way and never returned if they hadn't seen the ad. The second ad has a 10% conversion rate, and it continues dropping from there. Nicole Feenstra and Justin Oberman thank you for bringing this topic up through the very cool book Nicole found, the 1855 marketing book titled "Successful Advertising", which still holds true, because as humans, we have really not changed in 4000 years, much less 150! Remember, algorithms are not changing to change humans, they are changing to try to be more like humans. Get to know your customer, and the algorithms will work for you. This screenshot is from a HubSpot Google Adwords integration. #digitalmarketing #hubspot #adwords #retargetingads

Here are the top 3 marketing attribution-related challenges to be mindful of: 1. Over-investing in Facebook retargeting ads: Be cautious of allocating too much budget to Facebook retargeting ads. Facebook's default conversion calculations include view-through conversions, potentially overestimating the impact of these campaigns. Analyze click-through rates and on-site user behaviour to accurately assess their effectiveness. 2. Overspending on Google Search Ads for brand terms: While brand campaigns often perform well, investing heavily in Google Search Ads for brand terms may not always provide incremental value. If your business already ranks highly on Google and faces minimal competition for brand terms, consider reallocating ad spend to more strategic areas. 3. Neglecting investment in top-of-funnel/prospecting campaigns: Traditional attribution models may undervalue top-of-funnel campaigns, leading to insufficient investment in these crucial stages of the customer journey. Despite attribution challenges, it's essential to measure the impact of prospecting campaigns through before-and-after performance comparisons to capture their true value. FuelUp FuelUp #digitalmarketing #facebookads #googleads #metaads #marketing #influncer #trending #adspend #ppc #ctr #roi #digitalmarketer #digitalgame #trending #fuelup #fuelupconsultancy FuelUp

Pay-Per-Click (PPC) Advertising Google Ads: Use Google Ads to target specific keywords related to your IT services. This ensures that your ads appear to users actively searching for solutions you offer. Retargeting: Set up retargeting campaigns to reach visitors who have interacted with your website but didn't convert. This keeps your services on their mind. #entrepreneur #marketing #business #entrepreneurship #website #agency

The Importance of Maintaining Non-Conversion and Non-Ranked PPC Campaigns Maintaining non-conversion and non-ranked PPC campaigns running is important for a good marketing plan. These campaigns help people remember your brand, making them more likely to buy in the future. They also collect useful information about your audience, helping you improve future ads. Plus, they re-engage people who didn't buy at first, increasing chances of future sales. By continuing these campaigns, you stay ahead of your competitors. Overall, they are key for long-term success. #PPC #BrandAwareness #MarketingStrategy #Retargeting #OnlineAdvertising #AdCampaigns #Ecommerce #BusinessGrowth

I have audited multiple Google Ads accounts till date, and below are the top 4 blunders i have observed. 1 - Poor conversion optimisation- accounts optimised for unnecessary goals like traffic and stuff. 2- Poor campaign strategy - all in one campaign strategy, no brand , non brand retargeting campaigns..all mixed. 3- Poor selection of keyword match types - I have even seen accounts using "Broad match" with "max. clicks" without any negative keyword list, where the goal was #leadgeneration for #b2bsaas . 4- Not using the right bidding strategy - 90 % of the times. whats your opinion? #googleadsexpert #googleadsspecialist #googleads #googleadsmanagement

Pay-Per-Click (PPC) Advertising Google Ads: Use Google Ads to target specific keywords related to your IT services. This ensures that your ads appear to users actively searching for solutions you offer. Retargeting: Set up retargeting campaigns to reach visitors who have interacted with your website but didn't convert. This keeps your services on their mind. #entrepreneur #marketing #business #entrepreneurship #website #agency

In this video, I discuss strategies for reaching thousands of investors without spending a fortune on ads. I talk about the high costs of paid ads, and how to build an outbound email system, leverage LinkedIn, and use tools like Instantly, Lemlist, and Hayreach to connect with a database of investors. I also recommend retargeting traffic to your opt-in page, and using platforms like RB2B, Snitcher, and Vector to track user behavior and automate your marketing efforts. The key is to focus on building out your infrastructure and nurturing potential investors, rather than just relying on expensive paid ads. #equitycrowdfunding #investoroutreach #costperaquisiton #outboundemail #leadgeneration #retargeting #investorengagement

Running social media ads with many link clicks but no sales? This is a common challenge in digital marketing. Often, it indicates that your ad is successfully driving awareness but may not be effectively converting potential customers. Why does this happen? It's likely that your ad is primarily a top-of-funnel strategy, generating sufficient interest but not enough trust in your brand for visitors to make a purchase. To move these interested visitors from the top-of-the-funnel stage (awareness stage) to the conversion stage, consider the following strategies: 1. Retargeting: Use retargeting ads to re-engage website visitors who haven't converted. This will require that you use pixel codes that can register each visit to the product page. 2. Remarketing: Before the visitors leave your site, try as much as possible to get their email address. Offer them something they cannot resist for free and collect their email in the process. Send personalized email campaigns to nurture these visitors and remind them of your product. 3. Optimize Your Website: Ensure a seamless user experience with fast loading times and clear calls to action. 4. Improve Your Product Page: Highlight key benefits, customer reviews, and pricing information. 5. Offer Incentives: Consider offering discounts, free shipping, or limited-time offers to encourage purchases. By implementing these strategies, you can effectively convert your ad clicks into sales. #digitalmarketing #ecommerce #facebookads #marketingstrategy #conversionrateoptimization #socialmediaads #conversions

Terribly Tint Tales assignment -For each stage of the funnel (awareness, consideration, conversion and retargeting), we were tasked to create paid ads for Audible on one platform of our choice. This is 2/4: Consideration stage of the Audible LinkedIn Ad Campaign. For this Ad campaign, I have chosen the Instagram story format. The consideration ad stage is about taking the initiative to inform the advantages and features of the product. Readers often get confused and then procrastinate on reading. I have created an Instagram story ad that they can relate to and dive into Audible for a new experience. #tttacademy #wtspro #digitalmarketing