Material Innovation Initiative’s Post

🌟 The year 2023 witnessed numerous notable collaborations, reflecting the growing synergy between next-gen materials and prominent brands. Tory Burch's choice to re-launch the "Ella Bio Tote" using Modern Meadow’s Bio-Alloy exemplifies the integration of innovative materials into iconic products. The official commercial readiness of Keel Labs, NFW, MycoWorks, and Ecovative - the mycelium technology company opens new doors for partnerships, underlining the industry's readiness for sustainable solutions. 👗 Circ® x Mara Hoffman’s collaboration introduced a vibrant dress that not only mimicked silk but also shed light on the potential of circular textiles in fashion. Automotive interiors took a sustainable turn with NFW partnering with Sage Automotive Interiors, pointing towards a future where cars might feature plant-based seats instead of traditional plastic. Read all the collaborations in our recent report here: https://lnkd.in/gi3U-scS #Materialinnovation #nextgenmaterials #Sustainability #Textiles

Brand Engagement with Next-Gen Materials: 2023 | Material Innovation Initiative

Brand Engagement with Next-Gen Materials: 2023 | Material Innovation Initiative

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