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How does an innovator choose which brands to work with? Living Ink CEO Scott Fulbright speaks candidly with Madelaine Thomas about carefully vetting and selecting partners, and the key roles they play in successfully implementing #sustainable #supplychain technologies at scale. "Fulbright and his team are selective about the partners (including brands) they choose to work with. Fulbright recognizes that, for Living Ink to make an impact, the company must scale its technologies and ideas. 'And so, when we look at what moves the global supply chain of raw materials, it's really the end brands, no matter what the industry. Those are the groups that are driving what raw materials get adopted and used at their production facilities.'" Read the full World Textile Information Network (WTiN) interview at the link below. #innovation #sustainablerawmaterials #livingink #algaeink #algaeblack #renewablematerials #brandpartnerships #scalinginnovations #sustainabledevelopment #technology

Living Ink's Scott Fulbright on scaling innovations with brands in mind

Living Ink's Scott Fulbright on scaling innovations with brands in mind

wtin.com

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