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Did you know that bad data could be costing your company more than you think? 📉💸 In today's data-driven world, the quality of your data can make or break your marketing strategies. 💡 From inaccurate customer insights to misguided targeting, the consequences of bad data can be costly – both in terms of wasted resources and missed opportunities. Think about it: How confident are you in the accuracy of your customer profiles? Are you effectively segmenting your audience based on reliable data?🎯 Don't let bad data derail your marketing efforts! Invest in robust data quality measures to ensure that your strategies are built on a solid foundation. 💪 #MarketingStrategy #DataQuality #Analytics #DigitalMarketing #DataIntegrity #DataAnalytics #BusinessInsights #DigitalMarketing #BrandReputation #MarketingROI #Marketing #DataDrivenMarketing #DataManagement #LeadDuplication #ContactManagement #CRMStrategy #DataCleaning #LeadQuality #EfficientCRM #DuplicatePrevention #ProactiveApproach #DataIntegrity #LinkedInStrategy #LeadManagement #ContactCleanup #CRMBestPractices #DuplicateDetection #LeadScoring #ContactConsolidation #DataAccuracy #LinkedInOptimization #CRMEfficiency #Hubsport #Salesforce #Plauti #SalesOps #MarketingOps #Demandgen #RevOps

🚀 Discover how to harness #Salesforce Marketing Cloud's robust functionality for audience segmentation so that it drives conversions. We teamed with DESelect, a strategic Salesforce Partner specializing in data-driven Marketing Cloud solutions, to analyze real-world #B2B and #B2C campaign examples and unсover how one can craft seamless and impactful customer journeys. The guide also includes insights on: ✔How to leverage demographic and behavioral data for revolutionary marketing strategies ✔How  to create and optimize customer journeys and A/B test them Download the guide now: https://lnkd.in/dwzsff3R #MarketingCloud #MarketingAutomation

🚀 Exciting Updates in First-Party Advertising! 🌟 Discover the latest trends and innovations in first-party advertising from our recent World Tour New York event. Find out how companies are leveraging first-party data to enhance customer targeting and personalization. 📈 #MarketingInnovations #DataPrivacy #FirstPartyData #Advertising #CustomerExperience Unlock the Power of First-Party Data! 🗝️ Improve customer interactions, personalize at scale, and build trust with impactful ad campaigns using our innovative Data Cloud integrations. 🌐 #Personalization #CustomerTrust #MarketingEfficiency #DataCloud #Salesforce Elevate Your Advertising Strategy with Data Cloud! 🚀 Drive greater efficiency and personalization in your marketing efforts by leveraging trusted first-party data for improved customer experiences. 📊 #Efficiency #Personalization #DataOptimization #AdvertisingStrategy Let's transform your advertising approach with the power of Data Cloud! 💡 #AdvertisingInnovations #DataDrivenMarketing #CustomerCentric #BusinessTransformation

🚀 Ready to take your Salesforce Marketing Cloud efforts to the next level? At Duckman Technologies, we specialize in seamless integration, advanced audience segmentation, and automation for optimized journeys. Harness the power of data-driven insights while ensuring compliance with best practices. Let us be your partner in achieving marketing excellence. 🌟 . . . #Salesforce #MarketingCloud #DigitalMarketing #CustomerExperience #DataDriven #TechInnovation #Automation #JourneyOptimization #duckmantechnologies

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐮𝐬𝐞 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐫𝐞 10𝐗 𝐦𝐨𝐫𝐞 𝐥𝐢𝐤𝐞𝐥𝐲 𝐭𝐨 𝐛𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞? 📊 Data-driven marketing is all about using real customer insights to create targeted, personalized campaigns that actually bring in leads, loyalty, and long-term relationships with customers. From collecting data from various resources to analyzing it, the process ultimately results into - 1. Smarter Targeting 2. Personalized Customer Experiences 3. Optimized Campaigns 4. Better Conversions 5. Predictive Marketing Reach out to us at [email protected] to get a better understanding of how to leverage the full potential of data-driven marketing with the help of Salesforce Marketing Cloud. #KnowCloudAI #Salesforce #DataDrivenMarketing #Data #DataAnalysis #CustomerData #SalesforceMarketingCloud #Personalization #MarketingSuccess #PredictiveAnalytics #ROI #MarketingStrategy

🚀Exciting News! 🚀 Part 5 of our Salesforce Summer ‘24 release series brings us to the marketing side, as Natasha Martin shares her favorite summer release features for Data Cloud that enhance Salesforce Marketing Cloud Engagement: 🔍What’s New? - Use Data Graphs to enrich data actions + send payloads as events to Marketing Cloud or webhook destinations - Prioritize campaigns with Waterfall Segments to enable tiered-offer and audience segmentation. To target your campaign, create a prioritized list of mutually exclusive segments so that an audience member exists in only one subsegment of your waterfall, which limits them to receiving only one promotional offer. You can also rearrange subsegments in your waterfall to adjust the priority. For help keeping your Salesforce org up-to-date with the latest releases, reach out to us at https://lnkd.in/ggr9upb8 #Salesforce #Summer24 #MarketingCloud #MarketingCloudEngagement #DataCloud #Innovation #BusinessGrowth 

🚨 Tomorrow 🚨 🌟 Don't miss out on elevating your Salesforce Marketing Cloud experience with Orange Digital CX and DESelect. 🚀 Join us to dive into the next steps after implementing SFMC: ✨ Learn how DESelect revolutionizes audience segmentation without complex SQL queries. 📊 Hear real success stories from Orange Digital CX clients. 🔧 Get practical tips to optimize your SFMC campaigns. 📅 Register now and take your marketing strategy to the next level: https://lnkd.in/efC5mjk6 - - - #Salesforce #MarketingCloud #Webinar #DigitalTransformation #SQL #SalesforcePartner #LiveWebinar #OrangeDigitalCX #SalesforceWebinar #SalesforceMarketingCloud #MarketingCloud

Unlock the Potential of Data: How Regression Analysis Revolutionizes Customer Targeting In today's data-driven world, standing out in the crowded marketplace requires more than just a good product - it requires smart, targeted marketing strategies. One secret weapon that remains underutilized in achieving this is regression analysis. Here's a quick dive into why your business should consider leveraging it: 1. **Insight into Customer Behavior:** Regression analysis acts as a compass, guiding marketing efforts by unraveling the complex relationships between customer behaviors and preferences. By understanding these patterns, businesses can tailor their approach to meet the unique needs of different customer segments. 2. **Predictive Power for Strategic Decisions:** Beyond hindsight, regression analysis provides foresight. It allows businesses to forecast future customer behavior, offering a priceless advantage in strategy planning and decision-making. Imagine having the ability to predict market trends or customer needs before they surface - that's the promise of regression analysis. 3. **Optimizing Marketing Campaigns:** Knowing what works and what doesn't is crucial in marketing. Through regression analysis, companies can evaluate the impact of their marketing tactics and reallocate resources toward the most effective strategies. It's about doing more of what works and less of what doesn't. Harnessing the full potential of regression analysis can significantly enhance your customer targeting strategies, driving increased satisfaction, engagement, and ultimately, business growth. Now, we'd love to hear from you. How is your company using data analytics to refine its marketing strategies? #DataAnalytics #CustomerEngagement #StrategicMarketing

How does 149.8% increase in click-through rate, 4.6% increase in conversion rate and a 6% increase in average order value (AOV) sound? That's what PUMA was able to achieve using #GCP #BQML for advanced audience segmentation. Have a look at PUMA's sharing below 👇

🔍 Your best demand gen strategy might be hiding in your product data Marketing teams are sitting on a goldmine of customer insights that most aren't using. Here's what the top 1% of B2B companies are doing differently: They're turning product usage patterns into targeting signals Most active features = strongest pain points Usage spikes = buying readiness indicators Abandonment patterns = objection signals They're flipping the "time to value" metric Instead of measuring how quickly customers see value, they're reverse engineering what makes customers see value quickly. They're weaponizing customer behavior data Building lookalike audiences based on power users (Account and prospect lists, enrichment tools) Creating content that mirrors successful user journeys Targeting prospects who match intent patterns The companies seeing the lowest CAC in 2024? They're the ones treating product analytics as a demand gen tool, not just a product team metric. How are you incorporating product usage data into your demand gen strategy? #B2BMarketing #ProductLedGrowth #DemandGeneration #GrowthMarketing