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🚀Exciting News! 🚀 Part 5 of our Salesforce Summer ‘24 release series brings us to the marketing side, as Natasha Martin shares her favorite summer release features for Data Cloud that enhance Salesforce Marketing Cloud Engagement: 🔍What’s New? - Use Data Graphs to enrich data actions + send payloads as events to Marketing Cloud or webhook destinations - Prioritize campaigns with Waterfall Segments to enable tiered-offer and audience segmentation. To target your campaign, create a prioritized list of mutually exclusive segments so that an audience member exists in only one subsegment of your waterfall, which limits them to receiving only one promotional offer. You can also rearrange subsegments in your waterfall to adjust the priority. For help keeping your Salesforce org up-to-date with the latest releases, reach out to us at https://lnkd.in/ggr9upb8 #Salesforce #Summer24 #MarketingCloud #MarketingCloudEngagement #DataCloud #Innovation #BusinessGrowth 

I recently worked on optimizing SQL queries within Salesforce Marketing Cloud, focusing on essential commands to extract, filter, and organize data effectively. Through these SQL techniques, I was able to streamline audience segmentation, improve data-driven insights, and enhance targeted communication strategies. It's incredible how powerful SQL can be in crafting personalized, impactful marketing campaigns. #SQL #SalesforceMarketingCloud #DataOptimization #MarketingStrategy

Implementing automated Audience Segmentation inside Salesforce Marketing Cloud using Activation Studio takes less than 1-hour See for yourself how easy it is by watching this excerpt from our recent Webinar Activation Studio is a no-code solution built on top of Marketing Cloud, so your data never leaves your environment, and starts at just $200/month #AudienceSegmentation #SalesforceMarketingCloud #MarketingAutomation #NoCodeSolutions #ActivationStudio #DigitalMarketing #CustomerData #MarketingCloud #Webinar #DataPrivacy

Create more effective marketing campaigns that reach the right audience with the right message. 👉 Explore more https://lnkd.in/gphQu3D8 #data #audience #segmentation #sfmc #salesforce #datasegmentation #targeting #marketingstrategy

🚀 Ready to take your Salesforce Marketing Cloud efforts to the next level? At Duckman Technologies, we specialize in seamless integration, advanced audience segmentation, and automation for optimized journeys. Harness the power of data-driven insights while ensuring compliance with best practices. Let us be your partner in achieving marketing excellence. 🌟 . . . #Salesforce #MarketingCloud #DigitalMarketing #CustomerExperience #DataDriven #TechInnovation #Automation #JourneyOptimization #duckmantechnologies

Hi friends, For those interested in learning more about how to Unlock Customer Insights in a Privacy-First World you can listen here: https://lnkd.in/gvsmapPB In summary, the topic is focused on how fragmented customer data leads to inaccurate insights. With privacy prioritized and third-party cookies gone, businesses need new solutions for effective audience targeting and activation. Join Salesforce, Publicis Sapient and AWS for an insightful webinar exploring the groundbreaking Unified Audience Accelerator (PS360) for Salesforce Data Cloud and AWS Clean Rooms, a solution designed to help you unlock the full potential of your customer data while maintaining strict privacy compliance. In this session, we will delve into how the Unified Audience Accelerator empowers organizations to securely leverage data from Salesforce Data Cloud within AWS Clean Rooms, fostering collaboration without compromising underlying data. This is particularly crucial as businesses seek to enhance data insights, improve ad spend returns, and optimize performance measurement. This webinar is ideal for those looking to deliver meaningful, measurable user experiences while prioritizing data privacy. Thanks John Ayers, Max Kirby, and Matt Miller for the fun fireside chat.

🚀 Discover how to harness #Salesforce Marketing Cloud's robust functionality for audience segmentation so that it drives conversions. We teamed with DESelect, a strategic Salesforce Partner specializing in data-driven Marketing Cloud solutions, to analyze real-world #B2B and #B2C campaign examples and unсover how one can craft seamless and impactful customer journeys. The guide also includes insights on: ✔How to leverage demographic and behavioral data for revolutionary marketing strategies ✔How  to create and optimize customer journeys and A/B test them Download the guide now: https://lnkd.in/dwzsff3R #MarketingCloud #MarketingAutomation

🚀 Exciting Updates in First-Party Advertising! 🌟 Discover the latest trends and innovations in first-party advertising from our recent World Tour New York event. Find out how companies are leveraging first-party data to enhance customer targeting and personalization. 📈 #MarketingInnovations #DataPrivacy #FirstPartyData #Advertising #CustomerExperience Unlock the Power of First-Party Data! 🗝️ Improve customer interactions, personalize at scale, and build trust with impactful ad campaigns using our innovative Data Cloud integrations. 🌐 #Personalization #CustomerTrust #MarketingEfficiency #DataCloud #Salesforce Elevate Your Advertising Strategy with Data Cloud! 🚀 Drive greater efficiency and personalization in your marketing efforts by leveraging trusted first-party data for improved customer experiences. 📊 #Efficiency #Personalization #DataOptimization #AdvertisingStrategy Let's transform your advertising approach with the power of Data Cloud! 💡 #AdvertisingInnovations #DataDrivenMarketing #CustomerCentric #BusinessTransformation

Did you know that Salesforce Marketing Cloud's Growth and Advanced Editions offer powerful features for enhanced personalization? 1. Audience Segmentation - Utilize AI-driven insights to identify customer segments. - Create dynamic segments based on real-time data. 2. Journey Builder Enhancements - Design personalized customer journeys with advanced customization options. - Leverage behavioral triggers to deliver relevant content. 3. Content Personalization - Use Einstein Recommendations for AI-powered content suggestions. - Implement personalized messaging across multiple channels. 4. Data Integration - Seamlessly integrate data from various sources for a comprehensive view. - Utilize Salesforce CDP to unify customer profiles. 5. Analytics and Reporting - Advanced analytics to measure campaign effectiveness. - Real-time reporting for actionable insights. Enhancing personalization in Salesforce Marketing Cloud can significantly boost engagement and drive better results. Explore these features to elevate your marketing strategies.  🔗 Link in the 1st comment 🔗 Article from salesforceben(dot)com #Marketingcloud #Marketingautomation #SFDC #MarketingChampions 💡 I share each day the latest insights and tips on Salesforce, Pardot, and Marketing Cloud. Follow #AlexandreSFDC to stay updated with all the news and strategies! 🔔 Turn ON the bell notification on my LinkedIn profile

Discover the full potential of your marketing strategy with Salesforce Marketing Cloud! 💡 In his latest blog, Mike Matheny, Senior Vice President of Delivery at Enterprise64, highlights how features like journey automation, audience segmentation, and workflow optimization can transform your digital marketing. Blog link in the comments. #Enterprise64 #SalesforceMarketingCloud #MarketingStrategy