Marketron’s Post

Metadata and Stream Loudness are the common complaints about delivery of audio streams. Here is a link to my latest article for RadioWorld.

Why Audio Quality Can Make or Break Your Live Stream Your Sound is Half the Experience 🎤 In live streaming, visual quality grabs attention, but audio quality keeps it. Here’s why it matters: Poor Audio = Audience Drop-Off Even if your video looks great, viewers won’t stick around if they can’t hear you clearly. Background noise, inconsistent levels, or muffled sound can frustrate viewers, causing them to tune out. Clear, professional audio keeps them engaged. Audio Quality Impacts Perceived Professionalism Crisp audio reflects your brand’s quality and professionalism. Poor sound can give off the impression that you’re not taking your content seriously. Good audio gear doesn’t have to break the bank; investing in a decent microphone and soundproofing can make a world of difference. Sound Can Enhance the Mood and Engagement The right audio effects and background music can elevate the experience, setting the mood or hyping up a moment. Consider using custom tracks that align with your brand for a unique touch. Don't underestimate the power of sound—it could be the difference between a viewer staying or leaving. 🔊 #LiveStreaming #AudioQuality #ContentCreation #StreamingTips #DigitalContent #AudioProduction #BrandBuilding

Research shows that listeners 35+ allocate over 75% of their daily ad-supported audio time to radio. Read the article below for more details on listening habits of consumers. #radio #loc #audio #marketing #audio #terrestrialradio

Whether you are a seasoned radio professional or just starting in the field, understanding the importance of proper microphone placement techniques can significantly enhance the quality of your audio recordings.

Unlock the secrets of professional audio mixing and post-processing on RadioBASH.com today! From level balancing to EQ and panning, learn the essential techniques for creating a seamless and dynamic sound experience. #AudioMixing #PostProcessing #ProfessionalSound #RadioBASH

We know it's no laughing matter when it comes to room resonance and echoes in audio recordings, but 🤣we're here to tell you don't panic! With some quick tips and tricks, we can help you conquer this challenge 💪 #tackleroomechoes #audiofreakproblems #studiosolutions 🎧

The correlation between the Pro Audio industry (equipment and software vendors) and audio consumption (streaming) shouldn’t be surprising. If it’s easier to create, should it not be easier to consume? Innovation in pro audio technology, such as user-friendly DAWs and powerful plugins, and now AI generated audio have made audio production accessible to most people and devices. This ease of creation fuels the vast amount of content available on streaming platforms, making it simpler for artists to produce and distribute their work. As more high-quality content becomes accessible, opportunity for more seamless, on-demand audio experiences increases. Streaming platforms like Spotify and Apple Music thrive on this influx, offering a diverse library of music and podcasts to millions of listeners worldwide. Feel how you want about royalties, business models, etc, they get to make their call on their platforms. The cycle is clear: the more efficient the creation process, the richer the content pool, and the greater the demand for consumption. This symbiotic relationship continues to drive both industries somewhat forward, but with the streaming pie only being able to split so many ways, independent creators will have to be creative in order to secure the livable wage from their audio assets. #ProAudio #Streaming #MusicProduction #AudioTech #Innovation #DAWs #ContentCreation #TechTrends #Audio

I love the conclusion : "So, what’s our advice? Once again, please don’t ever make a career out of your earnings on the popular video platform. Trust us. You’ll regret it." Now you will know why. The chart in the article is ... bewildering! #music #musicindustry #streaming #stream #DSP #business #businessmodel

Streaming audio and video - new tech allowing for greater efficiency in delivery, more options for consumers. At first blush this sounds environmentally friendly; perhaps because the average person has no idea how all these tracks and movies are stored and made available (frankly, including myself). Upon further inspection, sadly , the net environmental impact of streaming is likely worse than even vinyl. https://lnkd.in/eXmbDPju

With the ever-evolving landscape of streaming music, one may ask - what is the future of radio? Let's think broader. What is the future of audio? *** #KUGR is a student-run radio station Washington State University that has been broadcasting live music, shows, and sports since 1954. Faculty advisor, audio specialist, and baseball enthusiast Brandon Chapman joined #COM101 alongside assistant director and sports play-by-play broadcaster Davis Hagen and emerging broadcaster and #101Ambassador Smith Slye to share not only the benefits of getting hands-on experience as a DJ, sports broadcaster, or member of the station management team - but also on how radio has evolved the past 50+ years. Does radio have a future? According to Radiocentre.org - The future of radio is bright, fueled by the growing audio market. It is becoming more diverse with podcasts, streaming, and smart speakers while maintaining its core strengths of connection, community, and entertainment. Radio is evolving to embrace technology, offering an engaging and interactive experience for audiences. This may be true, but our speakers focused more on the future of audio and its huge potential in the rapidly changing space of streaming services, podcasts, and engineering. As stated by Mastering the Mix "The future of audio is mastering is a tapestry of innovative technologies, evolving formats, and ever-changing industry dynamics." Our visitors were informed and engaging and sparked a lot of conversation and ideas. Many students stayed after to chat and learn more. Thank you, Brandon, Davis, and Smith, for sharing your insights and igniting a classroom full of emerging communication professionals. You are so appreciated. #gocougs #radiojobs #podcasting #careersinradio #audioproduction #sounddesigner