Rebecca L. Cooney’s Post

Sport Broadcasting x Music = Impact, emotion, and engagement. The emergence and growth of newer formats can teach us a few things to create authentic soundscapes. Read my thoughts on this powerful combination here.

Curious how younger generations are affecting the music and audio industry? The manner in which teens and young adults (13-22) consume audio is rapidly shifting, with streaming services leading the charge. Around 60% of their audio listening time is spent on on-demand streaming, including music and YouTube videos. Traditional options like AM/FM radio, which once dominated, now account for only 20% of their listening time. This trend highlights a significant generational shift in audio consumption. Podcasts are also gaining massive traction, particularly among the 12-34 age group, with over 50% tuning in regularly. As this demographic ages, their evolving habits will continue to reshape the audio landscape. With projections estimating the podcast market could reach $131.13 billion by 2030, largely driven by today’s young listeners, the future of audio is clearly digital. Read more about these shifting trends in this Digital Music News Article: https://lnkd.in/d46R7y8A #AudioTrends #StreamingMusic #PodcastGrowth #YoungListeners #DigitalMedia

Wondering which streaming platform you should use? Wondering if it is worth it to use a streaming platform? Dive into all of the possibilities of music streaming platforms with this new blog post that shares insightful infographics to help you navigate your decisions while exploring why infographics can be a very useful tool in the music industry and PR world. #musicstreaming #musicindustry #infographics #publicrelations #newblogpost https://lnkd.in/g6-Hsj26

🎧Navigating the intricate world of LUFS standards while mastering audio for different streaming platforms can shape the quality of your output. 🌐Every platform from Spotify and Apple Music to YouTube has its unique LUFS targets, such as -14 to -16 LUFS. 🛠️Achieving mastery in dynamic range management and effective normalization techniques is key to maintaining audio consistency and quality. 🔌Consider using specialized plugins like iZotope for precision in mastering. Customizing each track to meet the platform's specifications guarantees superior playback quality.🎶 📌Key Takeaways: 1. Familiarize yourself with each platform's LUFS standards and apply them. For example, Spotify targets -14 LUFS while broadcasting aims for -23 LUFS. 2. Use dynamic compression to control the dynamic range effectively, maintaining a natural sound. 3. Implement loudness normalization to ensure a consistent perceived loudness across different streaming services. 4. Make precise EQ adjustments to enhance clarity and balance, ensuring optimal sound on all playback systems. 5. Regularly use LUFS metering tools to monitor and adjust loudness levels throughout the mastering process. 🤔Ready to dive deeper into the intricacies of mastering audio for various platforms? Stay tuned for further insights and tips! 💡And don't forget to share your thoughts or questions in the comments below.👇 #AudioMastering #LUFS #Streaming #Spotify #AppleMusic #YouTube #AudioQuality #iZotope #MusicProduction

The cost to develop a music streaming app like #SoundCloud. Learn about factors influencing expenses and get insights into budgeting for your project. #musicstreamingapp #appdevelopment #appdevelopmentcompany https://lnkd.in/d3zfgT4T

Two reactions to this Spotify story: 1. Audiences - specifically fandoms - now have a unique way to provide creators with more personalized feedback on content. I'm curious to learn about feature adoption, as well as how creators respond to fan feedback ... will it spur new content ideas? cause them to second guess their own voices? 2. Every time I read a story about social and audio, I can't help but think about Myspace and profile songs. #iykyk 😁 #streaming #spotify #myspace

Understanding Loudness Part 6 - Using Loudness Meters For Music And Post Production We are seeing loudness normalisation in more workflows, not just broadcast audio but music streaming services, too. There is a wide range of Loudness meters out there now, and we thought it would be helpful to provide a round-up of the different options that are now available. We know it is not completely exhaustive, but it covers the main players in the loudness meter plug-in sector. https://lnkd.in/eJ_Y96PQ #loudness #audiopost #audioproduction

https://lnkd.in/g373t8wg #GenZ has grown up with more entertainment options than any generation before, giving AM/FM more than its fair share of competition. Yet the fears that the kids aren’t listening to #radio anymore appear to remain unfounded, even with on-demand #audio pulling ahead. As Edison Research continues to roll out its tenth annual Share of Ear, they are shedding light on the listening habits of today’s 13-to-22-year-olds. While Gen Z shows a preference for on-demand listening, with 37% of listening time going to streaming music (personal music), the difference is ever so slight by platform. Spotify and YouTube hold 22% and 23% share, respectively, while traditional radio still accounts for 20% of their audio consumption. When including podcast listening on these platforms, Spotify’s share rises to 24%, while YouTube reaches 28%, as the latter becomes a hotbed for podcast discovery with younger audiences. Even as AM/FM lags in share of audio listening time, there’s still plenty of opportunity for Gen Z to connect with radio. Earlier this year, Edison found 53% of 13-34 year-olds tune into radio daily, with 56% of that listening taking place in-car. Radio also has a leg up on over-the-air television with younger audiences. According to Nielsen’s Q2 2023 Total Audience Report, radio boasts a weekly reach of 81% in the 18-49 age group, significantly outperforming TV’s 61%. This shift is accentuated by a steep decline in TV viewership among 18-49-year-olds, which has seen a 28% drop in reach and a 56% decrease in daily viewing time. AM/FM accounts for 36% of all audio listening among Americans aged 13 and older, but its worth noting that streaming music has increased its share to 20% on average – bringing it even with Gen Z’s time spent listening to the radio. Hopefully, US radio can tap into some of the magic that is going on in the UK with younger listeners. In the first quarter of 2024, Ofcom reported commercial radio listenership reached a 20-year high with more than 70% of those 15 and older in the country tuning in at least once a week.

The cost to #develop a music #streaming app like SoundCloud. Learn about factors influencing expenses and get insights into budgeting for your project. #buildUp #business https://lnkd.in/dTysHcuE