Marketron’s Post

Attention metrics are reshaping how publishers deliver value and increase revenue. Here's how they're using AU data to transform their advertising strategies: 🔍 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Audit inventory to identify highest-performing placements 📈 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Build and optimize campaigns to achieve client goals 💰 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰: Package high-attention inventory ✅ 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝘀: Guarantee above-benchmark performance using proven metrics Read the full analysis in Digital Content Next.

detailed comparison of global digital advertising spend from 2020 to 2025. Read about historical data, future projections, regional breakdowns, and channel distributions in simple terms.

The marketing industry is expected to increase their spending in 2024 with over 70% of industry leaders looking to boost their digital budget, according to data from agency No Brainer 💸 Gary Jenkins, Director at No Brainer: ”Four years of rising costs, inflationary pressures, and squeezed budgets has made life tough for UK marketing leaders tasked with delivering growth, but we’re expecting to see that turnaround in 2024 with many taking a more bullish approach in terms of spending power." Check out the full article on Mobile Marketing Magazine 👉 https://bit.ly/3I45kh8 #marketing #digitalmarketing #marketingbudget No Brainer - Search-driven Content Agency | B Corp

Discover how publishers can enhance efficiency and sustainability in digital advertising without sacrificing revenue! 🌍💡 Read the latest insights from Sharethrough and learn 7 impactful strategies to make a difference today! ♻️ https://hubs.li/Q02RKktv0 #Yield #Efficiency #SustainableAdvertising #Adtech

I recently had a call with a new supplier, expecting the usual focus on performance metrics and CPA. To my surprise, they emphasized their commitment to sustainability. It caught me off guard—while I was fixated on cost-per-acquisition, they highlighted the environmental impact of their services. Things I never thought about before: Every digital ad served involves a complex infrastructure of data centers, servers, and networks that consume significant amounts of energy. Studies suggest that DIGITAL ADVERTISING accounts for approximately 2-3% of global carbon emissions, which IS COMPARABLE TO THE AIRLINE INDUSTRY. A report from The Shift Project estimates that the digital sector's carbon footprint could reach up to 3.5% by 2025 if current trends continue. Programmatic advertising, my background, is even worse, and yet I have never heard about it. The energy consumption of programmatic platforms can produce up to 1.3 kg of CO2 emissions per 1,000 impressions. One hour of streaming video can generate even 0.6 kg of CO2 emissions, and with video ads becoming increasingly prevalent, the affect on the planet is more than significant. As digital advertising is often touted for its efficiency compared to traditional media, we must recognize that it is not without environmental costs. The convenience of instant reach comes with responsibilities that we need to address. Understanding these impacts is the first step toward creating a more sustainable future for digital marketing. It’s time we acknowledge that every click, every impression, and every campaign carries a weight that extends beyond mere metrics. #digitalmarketing #sustainablemarketing

As the #digital landscape continues to evolve at a rapid pace, staying ahead of the curve is paramount for advertisers seeking to maximise their ROI. Read more from Eoin Duffy on his top 5 priorities for #paidsearch in 2024. https://lnkd.in/gUmcpTj5 #ecommercetips

Hey digital #marketers! Want to stay ahead of the game? Check out the latest trends and innovations shaping the future of digital marketing. By 2024, video content is expected to dominate internet traffic, with over 80% being video. Mobile commerce sales are projected to reach $3.56 trillion by 2024, emphasizing the importance of mobile optimization. Additionally, voice search is revolutionizing user interactions with technology, with over 50% of searches expected to be voice-based by 2024. Stay informed and stay ahead by following Focus Digital Marketing for updates on all things digital. Hit that follow button now and join us on this exciting journey! #DigitalMarketing #FutureTrends #Innovations #StayAhead

Maximize Your Earnings Through Digital Platforms

Utiq And Compliant Partnership Sets New Standard In Data Compliance Throughout The Digital Advertising Ecosystem https://lnkd.in/dDVE9fr2 #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #mobiletech #digitaladvertising

In an era where every advertising dollar counts, #Finance businesses are turning to the #OpenWeb to grow. Uncover the advantages of integrating this channel into your media strategy in our latest blog post by Joe Addona: https://outbra.in/4be0BGI