Adelaide

The Business of Attention is just around the corner—Join us on November 12th in NYC! Adelaide is hosting a must-attend event for media innovators eager to explore the latest advancements shaping the Attention Economy. Hear from industry leaders and attention experts on cutting-edge techniques for measuring and buying media. Discover how these innovations are redefining value in today's advertising ecosystem—and learn how to leverage them for superior business outcomes. Our esteemed speaker lineup includes: ☑️ Dave Penski - CEO, Publicis Media ☑️ Joe Marchese - Executive Chairman, Build Partner, Human Ventures ☑️ Sara Badler - Chief Advertising Officer, The Guardian ☑️ Josh Stinchcomb - Global CRO, Dow Jones ☑️ Paolo Provinciali - VP of Marketing Growth, Performance, LinkedIn ☑️ Parvati Vaish - SVP, Analytics, Havas Media Network ☑️ Gabriel Dorosz - Head of Audience & Insights, The New York Times ☑️ Craig Kostelic - Global Chief Business Officer, Condé Nast ☑️ Olivia Morley - Sr. Analyst, Madison and Wall ☑️ Casper Verhoofstad - Group Product Manager, Google ☑️ Malcolm Devoy - Worldwide Chief Planning Officer, PHD ☑️ Guy Griggs - VP of National Sales, The New York Times ☑️ Katie Secret - EVP, Global Head of Marketing, Outbrain ☑️ Edward McElvain - Chief Product Officer, Mediahub Worldwide ☑️ Jonah Goodhart - CEO, Mobian ☑️ Joe Zawadzki - General Partner, Aperiam; Chairman, FxM ☑️ Sahil Patel - Reporter, The Information ☑️ Angelina Eng - VP of Measurement, Addressability, IAB ☑️ Scott McDonald - CEO, Advertising Research Foundation (ARF) ☑️ Josh Chasin - Principal, KnotSimpler, Inc. Tickets are going fast! RSVP today to secure your spot. https://lnkd.in/em52tn9r

We’re hiring for a critical new role that reports to me: Global Agency Revenue Lead. This position sits in Chicago or NYC. You’ll be responsible for measurement and activation revenue from our holdco partners, leading a talented team of six sellers across North America and EMEA and collaborating closely with Tyler DeTour, Zach Kubin, and me. This is not an easy job. You should thrive in fast-paced environments where work-life balance doesn’t mean switching off entirely. The ideal candidate is currently leading a business development or regional sales organization, with deep experience in adtech. If this sounds like you—or someone in your network—please reach out!

In today's mobile advertising landscape, attention metrics are becoming a key driver of media quality and performance. In this episode of The Advertising Forum, hosted by Jeremy Bloom 🌞 and AdTechGod (™), our CEO Marc Guldimann and InMobi's Richard O'Sullivan discuss how these metrics guide more effective investments in mobile and in-app environments, offering practical tips for implementation. Tune in to learn how attention metrics can help you get the most out of your mobile advertising campaigns. 🎧 Listen on Spotify: https://lnkd.in/eD5bhev6 ▶️ Watch on YouTube: https://lnkd.in/eMVumytf

We’re thrilled to announce the expansion of our partnership with PubMatic! Our latest integration makes media quality targeting faster, easier, and more scalable than ever before. AU data can now be seamlessly layered onto ANY programmatic deal in PubMatic—no manual curation required. What this means for buyers: ✅ Greater Efficiency: Apply AU targeting across campaigns in seconds ✅ Unmatched Scalability: Every deal can now be AU-curated ✅ Superior Results: Higher-quality media. Better outcomes. Welcome to the new standard of programmatic media quality! Learn more about our partnership: https://lnkd.in/ejV2RVbT #Adelaide #AdTech #ProgrammaticAdvertising #MediaQuality #AttentionMetrics #Partnership #Innovation

In just a few weeks, we'll be unveiling our 2025 Outcomes Guide. Until then, don't miss your chance to explore our 2024 report. Explore 𝟰𝟱 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 across over a dozen brand categories, demonstrating how AU has helped advertisers achieve 𝟰𝟬–𝟱𝟯% 𝗹𝗶𝗳𝘁 𝗶𝗻 𝘂𝗽𝗽𝗲𝗿- 𝗮𝗻𝗱 𝗹𝗼𝘄𝗲𝗿-𝗳𝘂𝗻𝗻𝗲𝗹 𝗞𝗣𝗜𝘀. 👉 Download your free copy now!

Attention metrics are reshaping how publishers deliver value and increase revenue. Here's how they're using AU data to transform their advertising strategies: 🔍 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Audit inventory to identify highest-performing placements 📈 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Build and optimize campaigns to achieve client goals 💰 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰: Package high-attention inventory ✅ 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝘀: Guarantee above-benchmark performance using proven metrics Read the full analysis in Digital Content Next.

We're proud to partner with atn as the first Australian publisher to complete a comprehensive AU audit! The audit revealed that ATN placements outperformed global display benchmarks by 2.5x and exceeded OLV benchmarks by nearly 40%. These results showcase the impressive quality of ATN’s advertising opportunities and their ability to capture attention and deliver impact. Read more in our press release:

Attention metrics are now in their 4th generation. 🦃 First was viewability, the original, and much maligned, attention metric. 🦃 Second, on-screen duration extended the viewability counter beyond one second. 🦃 Third, was an attempt to predict gaze duration, or how long people looked at an ad. 🦃 Fourth, is the probability of attention, which attempts to isolate the impact of media. I wrote a piece in WARC with more details, and made the deck below.. https://lnkd.in/egUK7_nZ

Attention has always been critical to effective advertising, but how we define and measure it has transformed over time. In his latest WARC article, Adelaide CEO Marc Guldimann examines the evolution of attention metrics through four generations, each building on the last to get us closer to answering a critical question: How can marketers accurately evaluate media quality and ad impact? From viewability standards to outcome-driven measurement, Marc highlights how advancements in measurement have reshaped how advertisers plan, buy, and optimize media. Want to learn more? Read the full article here:

Last week at The Business of Attention, we brought together industry leaders from across the market to explore the transformative impact of attention metrics on the media landscape. Throughout the day, several key themes emerged: ° Attention is gaining traction as a new media currency ° Premium publishers are embracing attention guarantees to prove value ° Programmatic integrations are unlocking new levels of efficiency ° Attention metrics address privacy concerns, ad fraud, and transparency gaps ° Industry bodies agree on the need for clearer measurement guidelines A special thank you to our speakers from: Advertising Research Foundation (ARF), Aperiam, Condé Nast, CSA, DoubleVerify, FxM, Google, GroupM, Human Ventures, IAB, Index Exchange, LinkedIn, Mobian, OpenX, Outbrain, PHD, Publicis Media, Mediahub Worldwide, The Guardian US, The Information, The New York Times, and The Wall Street Journal for making this event such a success. And thank you to everyone who joined us—we can’t wait to see you next year! Missed the event or need a refresher?  💡 Check out our blog for a full recap: https://lnkd.in/eZssFEC5 🎬 Watch the highlight reel: https://lnkd.in/eDXcPBui