I tend to disagree with the broad logic of graphic's like this. It purports to distill the desires of entire generations down to a few things. Then, it more or less intimates employers should accomodate each generation's workers in what they want. Then, it says individuals are different, so treat them differently. So, why don't I just skip to the individual part, then? As an employer, we have a culture at our firm. Our job is not to change our stripes, but to find people of every generation who are compelled by our culture and wish to join it. So, I'll just focus on attracting the individual without worrying all that much about the generation. Recruiting is 99% about exclusion, and 1% about inclusion. You want to exclude everyone of every generation that does not fit your particular set of values and your culture. That's how you create and maintain a culture: One individual at a time.
Marco Brown’s Post
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