No #BlackFriday from us again this year. Or any year. Black Friday is a product of a broken system, which continually produces more than is really needed. Sure, everyone loves a bargain. But at what cost? Aside from the damage that heavy discounting does to the retail ecosystem, it's also destroying the natural ecosystem that we ultimately rely on. We can't demand other brands - or indeed consumers - make different choices. But what we can do is continue on our own journey of responsible production, proving that there are other, better ways. Better choices. Better for the planet, better for consumers and ultimately better for business. So, a timely reminder of just some of what we already do. There's much, much more to come in the next 12 months: > Small batch pre-order only - we only make products that are sold, and we cap the total products per-batch, eliminating overstock, discounting and dramatically reducing waste > Direct to consumer - selling direct cuts a huge amount of shipping, logistics, warehousing, merchandising all of which have a significant environmental impact > 100% use of recycled fabrics - we also minimise total number of fabrics used, and share offcuts across products to practically eliminate waste. We've even developed new production techniques such as printing our bib short leg grippers after the patterns are cut, so we get more pairs per roll of fabric > High ESG supply chain - our products are 100% sourced and manufactured in Europe by two of the very best factories, each of which is decades old and family run, with the highest ESG standards > 1% of top-line revenue to Stripe Climate - our contributions have gone towards funding 55 cutting-edge carbon capture projects to-date > 100% compostable packaging - it's the absolute least any brand can do, and our DTC approach also means no additional hang tags etc. Coming in 2025 we have a wide range of new initiatives, including formalising our existing repair program and a comprehensive trade-in and buy-back scheme. Follow the link in comments for more. #Kostüme #cyclingapparel #sustainablefashion #sustainablebrands #responsiblefashion #cycling #roadcycling #slowfashion
Love the approach and can't wait for the opportunity to get my hands on something.
Thank you for this approach!
More about our Planet First approach: https://kostume.cc/planet-first