Remus Craciun’s Post

📦 The Hidden Story of Holiday Shopping 🌟 This holiday season, e-commerce sales are projected to surpass $1.1 trillion globally – and with consumers increasingly concerned with the sustainability of their purchases, more and more of those gifts are arriving in paper and cardboard-based packaging. That’s where ADM comes in. We’re one of the leading providers of bio-based starches for adhesives used to make corrugated boxes. But we’re not stopping there. We’re working with partners to pilot innovative new ways to use plant-based fibers to reduce reliance on traditional plastic packaging, exploring solutions with the potential to protect nature even more. Just think: Today, as you shop #BlackFriday deals for holiday gifts for your family and friends, you might also be partnering with ADM to take small steps toward big changes. https://bit.ly/45FcFOs

Is traditional Black Friday activity still relevant to increasingly environmentally conscious shoppers? How can this change in focus lead us towards more sustainable shopping habits? In this blog, I explore the environmental impact of this once-celebrated retail event, and explain how Capgemini Invent's retail experts can help you foster excitement whilst prioritising eco-conscious choices https://lnkd.in/eTP35-cJ #BlackFriday #UkRetail #GetTheFutureYouWant

Black Friday: Shopping Spree 🖤🛍️ Black Friday, celebrated on the last Friday in November, is a global shopping phenomenon known for its massive discounts and frenzied consumer activity. What began as a term in Philadelphia in the 1960s to describe the chaos after Thanksgiving has evolved into a major retail event synonymous with profitability for businesses and savings for consumers. Black Friday, which falls on November 29 this year, is no longer limited to the United States; it has been embraced around the world, with brick-and-mortar stores and online platforms offering deals that sometimes stretch for weeks. For consumers, it offers an opportunity to buy goods at lower prices, while retailers benefit from increased revenue and inventory clearances. However, it faces criticism for promoting excessive consumerism, environmental waste, and challenges for small businesses. The rise of online shopping, further fueled by the COVID-19 pandemic, has transformed Black Friday, marked by events like Cyber Monday, into a largely digital event. As it continues to grow, Black Friday raises important questions about sustainable consumption and ethical retail practices, with a lasting impact on global shopping culture. Reducing the use of polythene on Black Friday is essential to reduce plastic waste and its negative impacts and protect the environment. Consumers can contribute by using reusable shopping bags, supporting businesses with sustainable packaging, combining purchases to reduce packaging waste, and choosing digital receipts instead of non-recyclable paper. Businesses can do their part by encouraging the use of reusable bags instead of biodegradable ones and partnering with suppliers who prioritize eco-friendly materials. Encouraging bulk purchases and raising awareness through businesses can further promote sustainable shopping. These initiatives can be amplified by broader efforts such as government support for stricter regulations on single-use plastics and community-led recycling programs. Together, these measures allow consumers and businesses to participate in Black Friday while significantly reducing its environmental impact. Article & Flyer by: L.P.D. Udeshika Faculty of Management Studies #BlackFriday #ZeroPlastic #ZeroPlasticRajarata #ZeroPlasticMovement #Rusl #Rajarata

No #BlackFriday from us again this year. Or any year. Black Friday is a product of a broken system, which continually produces more than is really needed. Sure, everyone loves a bargain. But at what cost? Aside from the damage that heavy discounting does to the retail ecosystem, it's also destroying the natural ecosystem that we ultimately rely on. We can't demand other brands - or indeed consumers - make different choices. But what we can do is continue on our own journey of responsible production, proving that there are other, better ways. Better choices. Better for the planet, better for consumers and ultimately better for business. So, a timely reminder of just some of what we already do. There's much, much more to come in the next 12 months: > Small batch pre-order only - we only make products that are sold, and we cap the total products per-batch, eliminating overstock, discounting and dramatically reducing waste > Direct to consumer - selling direct cuts a huge amount of shipping, logistics, warehousing, merchandising all of which have a significant environmental impact > 100% use of recycled fabrics - we also minimise total number of fabrics used, and share offcuts across products to practically eliminate waste. We've even developed new production techniques such as printing our bib short leg grippers after the patterns are cut, so we get more pairs per roll of fabric > High ESG supply chain - our products are 100% sourced and manufactured in Europe by two of the very best factories, each of which is decades old and family run, with the highest ESG standards > 1% of top-line revenue to Stripe Climate - our contributions have gone towards funding 55 cutting-edge carbon capture projects to-date > 100% compostable packaging - it's the absolute least any brand can do, and our DTC approach also means no additional hang tags etc. Coming in 2025 we have a wide range of new initiatives, including formalising our existing repair program and a comprehensive trade-in and buy-back scheme. Follow the link in comments for more. #Kostüme #cyclingapparel #sustainablefashion #sustainablebrands #responsiblefashion #cycling #roadcycling #slowfashion

A growing number of consumers are placing a higher priority on sustainable products and environmentally friendly packaging. This shift is particularly prominent among younger generations, who are driving demand for ethically sourced materials and eco-conscious business practices. These consumers not only seek products that reduce environmental impact but also favor companies committed to integrating sustainability across their operations. Retailers who adopt these practices are better positioned to engage this conscientious audience, fostering greater customer loyalty while strengthening their brand reputation in an increasingly eco-aware marketplace. #blackfriday #amazonday #AmazonPrime #cybermonday #MobileCommerce #OnlineShopping #DigitalMarketing #eCommerce #BusinessGrowth #OnlineSales #DigitalCommerce #TechTrends #OnlineShopping #RetailTrends #DigitalSales #FutureOfRetail #eCommerce #RetailTrends #OnlineShopping #BusinessGrowth #EcommerceSafety #FraudPrevention #OnlineShopping

Nothing kicks off the holiday shopping season like Black Friday—packed with big discounts, driving sales, and giving brands adopting this pricing strategy a boost in visibility and website traffic! 🛒 But all that shopping comes at a cost: emissions from delivery trucks, tons of packaging, plastic bags, and extra materials—each leaving its mark on our planet ❤️🩹🌏 With less than a month until #BlackFriday, we’re sharing how you can get familiar with Green Friday and work with conscious #KOLs as an alternative for brands that genuinely care about sustainability 💚 Swipe to see 👇👉 #GreenFriday isn’t about ditching smart sales; it’s about embracing ethical practices and connecting with the values that today’s conscious consumers align with 🌿🌎 Curious about how IKEA, ECOALF, and Wallapop in Spain have mastered Green Friday? Tap the link to uncover their strategies! 🇬🇧👉 https://bit.ly/4fwzTuS Reading from Spain or Germany? With one click, the article speaks your language ⬇️ 🇩🇪 👉 https://bit.ly/3CpcBbN 🇪🇸 👉 https://bit.ly/3YzVpYD #influencermarketing #responsibleinfluence

Something to think about as we approach Black Friday....The Hidden Costs of Product Returns: A Wake-Up Call for the Beauty Industry 💄💔 From a manufacturer's perspective, product returns may seem like a common part of business operations, but they come with a hidden price tag — and it's not just financial. The environmental impact of returns is staggering, especially in the beauty industry, where packaging, transportation, and excess inventory pile up. Here’s why we should care: ♻️ Environmental Consequences of Returns: Carbon Footprint: Every return requires transportation — shipping products back to warehouses often means extra carbon emissions. In fact, returning one product can produce as much CO2 as driving 10 miles! 🚗💨 Product and Packaging Waste: Most beauty products, once returned, can no longer be resold. Unsold and unused products are often thrown away, contributing to waste and resource depletion. 🌿 What Can Beauty Brands Do? Accurate Product Descriptions: Help customers make informed decisions with detailed product descriptions, instructional videos, clear messaging, ingredients lists, and realistic swatches. Virtual Try-Ons: Incorporate AI-driven tools and virtual try-on apps to give customers a better sense of how products will look and feel before buying. Sustainable Packaging: Shift towards minimalistic and recyclable packaging to reduce waste in case returns happen. Smarter Inventory Management: Minimize overproduction by using data-driven insights to better understand customer preferences, reducing the likelihood of returns in the first place. Ultimately, reducing returns in the beauty industry isn't just about saving costs — it’s about making a positive environmental impact and creating a more sustainable future. 🌱 Attached is an interesting article on how some retailers are approaching the problem of returns. For those of us in the beauty industry, let’s rethink returns and make beauty a little more beautiful for the planet. 💚✨ #Sustainability #BeautyIndustry #ProductReturns #EnvironmentalImpact #CircularEconomy #EcoFriendlyBeauty #GreenBeauty #SustainableBeauty

🛒 Black Friday is synonymous with deals, discounts, and a shopping frenzy that spans the globe. While it’s a boon for retailers and shoppers alike, the #environmental cost of this consumer-focused day can’t be ignored. From excessive waste to carbon-heavy logistics, Black Friday has a significant ecological footprint. But it doesn’t have to be this way. By making mindful choices, consumers and businesses can turn Black Friday into an opportunity to embrace sustainability. Here are practical ways to make Black Friday, and other annual sales, greener this year 👇 https://lnkd.in/egBz9Qid #blackfriday #lowcarbon #decarbonisation

A growing segment of consumers is increasingly prioritizing sustainable products and eco-friendly packaging. This shift in purchasing behavior is particularly pronounced among younger generations, who are driving the demand for ethically sourced materials and environmentally responsible practices. These consumers are not only looking for products that minimize their environmental impact but also favor companies that embrace sustainability in their overall operations. Retailers that adopt sustainable practices can better engage this conscientious audience, building loyalty and enhancing their brand image in an increasingly eco-conscious marketplace. #blackfriday #amazonday #AmazonPrime #cybermonday #MobileCommerce #OnlineShopping #DigitalMarketing #eCommerce #BusinessGrowth #OnlineSales #DigitalCommerce #TechTrends #OnlineShopping #RetailTrends #DigitalSales #FutureOfRetail #eCommerce #RetailTrends #OnlineShopping #BusinessGrowth #EcommerceSafety #FraudPrevention #OnlineShopping

In 2023, 17% of holiday gifts were anticipated to be resale items, collectively reducing waste by an estimated 32 billion pounds. Participation in second-hand shopping grew, with 85% of U.S. consumers buying or selling pre-owned items. Although specific holiday figures aren’t available, this sustainable trend likely extended into holiday gifting, reflecting a growing commitment to environmentally conscious choices. #blackfriday #amazonday #AmazonPrime #cybermonday #MobileCommerce #OnlineShopping #DigitalMarketing #eCommerce #BusinessGrowth #OnlineSales #DigitalCommerce #TechTrends #OnlineShopping #RetailTrends #DigitalSales #FutureOfRetail #eCommerce #RetailTrends #OnlineShopping #BusinessGrowth #EcommerceSafety #FraudPrevention #OnlineShopping