Kolsquare I B Corp™

CeraVe es el dueño del cuidado de la piel. Aquí está su secreto 🤫 #CeraVe se ha asociado con Native, una agencia de talentos española, para seleccionar a influencers expertos en el cuidado de la piel 🥼 ¿La misión de CeraVe? Convertirse en la marca de cuidado de la piel más eficaz y asequible ¿Quieres saber cómo lo han conseguido? Asociándose con expertos en el cuidado de la piel para destacar el poder de las ceramidas y posicionarse como la solución definitiva para todo tipo de pieles Desliza para ver cómo Native utilizó los filtros de búsqueda inteligentes de Kolsquare para encontrar los perfiles perfectos para su campaña 🤩 Además, descubre cómo combinaron su estrategia online con una ceremonia de entrega de premios offline, los CERAWARDS haciendo clic en el enlace para ver el estudio de caso completo: https://bit.ly/4eQc2Ft ____________________________________ CeraVe is owning skincare. Here’s the secret 🤫 #CeraVe teamed up with Native, a Spanish talent agency to handpick expert skincare influencers 🥼 CeraVe’s mission? To become the go-to skincare brand for effectiveness and affordability Want to know how they made it happen? By teaming up with expert skincare influencers to highlight the power of ceramides and position themselves as the ultimate solution for all skin types Swipe to see how Native used Kolsquare’s smart filters to find the perfect profiles for their campaign 🤩 Plus, discover how they paired their online strategy with an offline awards ceremony by tapping the link for the full case study: https://bit.ly/4eQc2Ft

How much should you actually spend on influencer marketing? 💸 Big budget, small #budget, or somewhere in the middle—there’s no magic number, but it’s all about spending smart and how strategically you approach it:  📈 Are you focusing on reach or engagement? 📈 🕰️ Prioritising long-term content value or short-term wins? 🕰️ 🌟 Working with nano, micro, micro, or pouring big into mega influencers? With fees levelling out and brands getting pickier, 2025 is all about being intentional, selective and creative. The focus is shifting to engagement, authenticity, and finding the right mix of creators 📊 In our latest report, we break down: ✅ Budget trends and how brands are spending smarter ✅ The rise of micro-influencers and why they’re winning ✅ Strategic ways to mix influencer marketing with other channels ✅ Performance-based payment models that motivate influencers to deliver results And of course, we’ve thrown in a success story and checklist to inspire you to think ahead as you gear up for the new year! Ready to get on top of your 2025 strategy? Let’s help you prepare for an exciting year in #influencermarketing, where every pound, euro, and dollar spent (hello, global expansion!) delivers real results 😉 Download link(s) in the comments ⬇️

We were front and centre at Creatorfest in London last month, so here are the insights we brought back 😉 🔗👉 https://bit.ly/3ULrbRm    From micro-influencers taking over the scene to platforms like #Twitch, Substack, #YouTube, Snapchat, and Spotify dishing out ways to grow beyond brand deals, the event was the place to be! We also made our mark, with our very own Katy Link dropping key findings from our "State of Influencer Marketing in Europe 2024" report, packed with top insights for #creators, agencies, and talent managers 🤩 Here’s what to expect inside:  🎬 How creators are adjusting to new trends 👋 Why one-off brand deals should be a thing of the past  🤖 The impact of AI in influence marketing for creators and #marketers 🇬🇧 What market saturation means for the future of social media influence in the UK 🌍 The unfiltered truth about diversity, inclusion, and social media’s impact on mental health

👋 Influence Marketers, France made big changes to its influencer marketing law that could impact how you work with creators! 👀 Here’s what’s changed: 💬 Labeling requirements for sponsored posts are now more flexible, giving creators more room to align with your campaigns 🔓 The law no longer automatically applies to all European creators, narrowing the scope and simplifying cross-border collabs But... we won’t spoil it all. So hit the link to learn how these updates could affect your partnerships 👉 https://bit.ly/3Zl2NIX #influencermarketing #influencers #frenchlaw

Brand trips aren’t just about getting the perfect shot 📸 —they’re about building real connections and nurturing your community 🤝🤍 Calzedonia Group proved this by using the Summer of the Olympics in Paris to bring the glow to Antibes with an exclusive press and influencer event! 🌞 To find the perfecr KOLs, Calzedónia turned to Kolsquare to uncover hidden gems in #influencermarketing and go beyond just follower numbers 📊 With our filtering system, they targeted the right voices, aligning with influencers whose audience interests, engagement, and age groups clicked with the brand’s vibe and aesthetic 🌊 Swipe to see how this smart, data-driven approach helped them curate an impactful influencer list! 💡📲 Full case study 👉 https://bit.ly/3Z2iynU  

🎧 Produktplatzierung, die bleibt: Wie Marken in Influencer-Formaten glänzen können 🚀 Podcasts, YouTube-Shows oder Twitch-Streams – Influencer schaffen Formate, die Millionen erreichen Aber wie integrieren Marken ihre Produkte so, dass sie natürlich und authentisch wirken – und dabei verkaufen? Unser neuer Blog zeigt 6 smarte Beispiele aus Deutschland, die zeigen, wie Marken Aufmerksamkeit gewinnen, ohne aufdringlich zu sein. 💡 📌 Warum lesen? - Lerne von erfolgreichen Kooperationen mit Influencern - Entdecke, wie Content > klassische Werbung performt - Lass dich inspirieren, wie du deine Marke clever platzieren kannst 👉 Hier geht’s zum Artikel: https://bit.ly/4eK75Op  Wie sieht eure perfekte Produktplatzierung aus? Wir freuen uns auf eure Gedanken! 💬 ____________________________________________ 🎧 Product Placement That Sticks: How Brands Shine in Influencer Formats 🚀 Podcasts, YouTube shows, or Twitch streams – influencers create formats that reach millions But how do brands integrate their products in a way that feels natural, authentic, and still sells? Our new blog highlights 6 smart examples from Germany that showcase how brands can capture attention without being intrusive 💡 📌 Why read? - Learn from successful influencer collaborations - Discover how content outperforms traditional advertising - Get inspired to cleverly position your brand 👉 Check out the article here: https://bit.ly/4eK75Op What does your perfect product placement look like? We’d love to hear your thoughts! 💬

Which country is making diversity a top priority when choosing influencers? Diverse creators are finally getting their moment... but there's still work to do 🧐 In our recent survey with NewtonX of 385 senior influencer marketers, only 12% in Europe focus on diversity, and 18% in the UK 😯 Social media is holding a mirror up to these issues, driven by consumer demand. But if brands don’t pay attention, they risk losing relevance and missing out on growth across all key metrics 📉 As an industry, we’ve got the right tools and insights to help shift that number. And we get it—it’s a complex issue, but we’re here to guide you every step of the way 🛤️ Because tackling diversity and inclusion in #influencermarketing isn’t a quick fix—it takes time, effort, and authenticity ⏳ But brands that embrace diversity and collaborate with diverse creators will reap the rewards, both in sales and lasting impact 📈 So in our latest report, “Diversity, Equity & Inclusion: Shaping the Future of Influencer Marketing,” we’re tapping into the growing importance of #DEI in influencer marketing and how brands can’t afford to miss the opportunity 😉 Here’s what’s inside: 💪 How brands can step up in DEI without falling behind 🧠 The mental health toll social media takes on creators ⚖️ What to keep in mind when balancing DEI risks with real action 📱 How #TikTok is giving underrepresented voices a platform to shine 🌍 Why inclusive influencer marketing matters and how to dodge tokenism ✊ How race affects the influencer pay gap and why DEI creators are still getting paid less Special thanks to the experts for shaping this with their insights: Hans Neubert, Marie MUNZA, Martyn Sibley, Marie Cayrel, Antoine Jaillard and Jenny Song Schmidt 💡🙏 Pick up your free report in your language in the comments ⬇️

500 B Corps en France 🇫🇷 Aujourd'hui, nous célébrons un moment clé pour le mouvement B Corp en France : 500 entreprises engagées à transformer l’économie en une force bénéfique pour les humains et le vivant ! 🌍✨ Chez Kolsquare, nous sommes fiers de faire partie de ce mouvement depuis cette année. Être certifié B Corp, c’est bien plus qu’un label pour nous : ✔ C’est un engagement à utiliser l'influence et la technologie pour relever des défis sociétaux comme la surconsommation, les fake news ou la santé mentale. ✔ C’est la responsabilité de créer des outils innovants comme notre calculateur d’empreinte carbone open-source ou notre Compliance Score, pour promouvoir un marketing d’influence éthique et responsable. ✔ C’est l’action concrète avec 1% de notre chiffre d’affaires annuel reversé à des associations luttant contre les contenus toxiques et le harcèlement en ligne. En rejoignant les 500 B Corps en France, nous affirmons notre volonté de contribuer à une économie plus inclusive, équitable et durable. Ensemble, continuons de changer les règles du jeu ! 🎯 #BCorp #500BCorpFrance #InfluenceForGood #BLabFrance B Lab France

Who says influencers are all about popularity? In our new study with Native Media Group 🇪🇸, we’re breaking down the rise of prescriber marketing vs. traditional influencer marketing—and why these niche creators are taking over 😃 From Health to Finance to Sustainability, prescribers are driving real change by offering value to their followers, not just collecting likes and shares 💡 To get the answers, we dove deep into Kolsquare data on Instagram from January 2022 to August 2024, focusing on 435 #influencers with a solid Spanish following—30%, to be exact 📊 Our goal? To help influence marketers grasp the full potential of these creators and make it easier to develop effective, trend-driven strategies that actually get results 😉 Ready to dive in? Tap the link for the free 🇪🇸 download: https://bit.ly/40NT7Ic Just a heads-up: The free study is in the Spanish section of the website 👋 #influencermarketing #creatoreconomy #marketingstudy

Come at meet us tomorrow at Followme in Paris! 🌟 Calling all influencer marketing pros, content creators, and agencies! What’s the story behind influencer marketing’s evolution from blogs to posts, and how’s it shaping up for the future? Followme—a two-day event where influencer marketing and digital creation collide—is kicking off tomorrow at the Palais Brongniart (Nov 19th! 📅) Secure your spot and meet our Founder, Quentin Bordage, in the Industry Room at 9:30 AM 🇫🇷 He’ll join the opening panel at #Followme to discuss "The Major Challenges of Influencer Marketing in 2025." 🎤 Hosted by PPC💫 Pierre-Philippe Cormeraie with some amazing thought leaders: 🪑 Bénédicte de Kersauson, Union des Métiers de l'Influence et des Créateurs de Contenu (UMICC) 🪑 Gregg Bywalski, Webedia 🪑 Content Creator, Batzair 📍 After the panel, swing by booth D5 to connect with us! 🎟  https://lnkd.in/gKdeyG2i #InfluencerMarketing #MarTech