Kirti Mutatkar’s Post

I’ve seen 5x ROAS accounts going down to 1x. You never know when your best performing accounts go dusted. Reasons can be: - Off Season - Your offer isn’t relevant now - Your competitors are doing better It can be anything outside of your control. What do I do with our campaigns? I use Mark Cuban’s technique. “Always be in a healthy state of paranoia” - Mark. Always be ready for competitors to outwork you and eat your revenue pie. Before they beat you…beat yourself. Never be complacent with your revenue numbers. They’re always temporary. The strategy that took your brand to $50k may not work for a $100k goal. Keep re-innovating. . . . . . P.S. If you need experts who know how to profitably scale a brand beyond your goals…let’s chat! . . . . #ecommerceagency #ecommerceads #fbads #metaads

New case study results: ➡️ 58% sales increase from Meta ads ➡️ 26% reduction in customer acquisition cost (CAC) ➡️ 25% higher marketing efficiency ratio (MER) Another customer success story, this time with Ashish Malhotra from SimplyInked. Ashish, found WorkMagic as he was looking for more accurate attribution. With 4 ad channels live, he needed to better understand the true impact of his ads to better optimize his campaigns. So, we got Ashish onboarded and launched his first incrementality test within a week. Using the results of their incrementality tests, we calibrated SimplyInked's attribution model allowing them to easily optimize for incrementality. And the results followed! We're helping brands learn the true impact of their ads, allowing them to cut wasted ad spend and reallocate to their most incremental channels and tactics. Interested in learning more or have any questions about attribution or incrementality? Shoot us a DM. We're here to help brands level-up their measurement to drive profitable growth. Read the full case study here: https://lnkd.in/gXWNnhMu

Traffic or Revenue? . . Traffic ain't cash! Big follower numbers are great, but what matters is revenue. Focus on turning your existing traffic into conversions. ➡️ Prioritize content that drives sales. ➡️ Optimize for high-value categories. Building a brand is still crucial, but with a revenue-centric approach. What are your thoughts on prioritizing revenue over traffic? Share in the comments! 👇 #lynkread #brand #revenue

₹2.6 Lakhs yesterday. No Offer/discount/sales. BAU with 5x ROAS. Here is how we did: Winning Products: - Tested and found 4 winning ads for 2 top products - Scaled these in Testing, CBO and Cost Caps every 2 days. Campaign Structure: - 1 Testing Campaign - 2 CBO Scaling campaign - 1 CBO Cost cap Testing Adsets: - 3 ads per adsets. - 6-8 adsets that is giving great CAC and ROAS Many eCom founders complicate things. Choose 1-2 good products you have. Just create great ads. Test and iterate. Scale. Focus on foundation, instead of 'hacks'. ----- p.s I am going to share case study about taking a brand from 13 lakhs to 75 lakhs with exact strategies. Comment below if you dont want to miss.

This is common by a crucial mistake made by agency owners/client success managers. So i thought to highlight this because it effects the entire team in the longrun. #facebookads #paidsocial #ecommerce #agencyowner

Someone asked, “Why would you put pricing right on your homepage?” Why not? If you're lucky enough to book a meeting with a qualified lead, you know pricing will come up. Give them what they want upfront. If traffic is unqualified, they're still looking for pricing. Now you just saved yourself valuable time because they filtered themselves out. In mid-August, we launched two cost calculators on the top menu. The chart below shows traffic specific to Lancaster only since the launch less than a month ago and for one of the calculators. The IT Cost Calculator stats: 🧮 Avg. Engagement Time Per Active User = 2m, 17s 🧮 Engagement Rate = 84% 🧮 With conversions! Make it easy for your target audience. Excited to see how we can continue to build it out!

I used to think more budget meant more growth—more campaigns, more platforms, more everything. Big mistake. It leads to burned cash and zero clarity. But what really made a difference?: Attribution. When I finally got serious about attribution, everything shifted: ✅ I knew exactly where my money was going ✅ I saw what was actually driving sales ✅ I found where to cut back, fast Why attribution is non-negotiable: ➡️ No more guessing You need to KNOW what’s working, not hope. Data beats gut feeling every time. ➡️ Unexpected Wins Surprises happen. Sometimes your winners are channels you didn’t expect. ➡️ Scale smarter, not bigger Attribution tells you where to push, and where to pull back. This is how you scale profitably. If you’re an eCommerce brand tired of throwing money at the wall to see what sticks, it’s time to shift gears. Attribution isn’t optional—it’s your roadmap to scaling with confidence. What’s your experience with attribution? Share below! #ecommerce #brandgrowth #growthmarketing #advertising

Often, I see brands celebrate high CTRs like it's the ultimate victory. It’s tempting—who doesn’t love seeing big engagement numbers? But here’s the thing: a high CTR doesn't always tell the full story. 🚩 I've seen ads with impressive click rates that barely moved the needle in terms of sales or leads. Why? Because clicks don’t pay the bills—conversions do. CTR might show engagement, but it doesn’t reflect the quality of traffic or the value it brings to your business. Instead of obsessing over clicks, focus on metrics that truly matter, like CPA, ROAS, or conversion rate. Clicks are just the start—the real win is in the results. 💡 So, before you get too excited about those clicks, ask yourself—are they actually converting? And what’s your go-to metric for ad success? #DigitalMarketing #CTR #AdPerformance #PPC #MarketingStrategy #Conversions

Throwing more cash to make your ad account grow doesn't work anymore: I see DTC brands pushing 6 figures in monthly ad spend that can't turn a profit or find winning ads. Instead: ➝ Understand your unit economics ➝ Set profitable CPA targets per product SKU/offer ➝ Use cost controls to ensure profitable spend ➝ Test as much creative as possible ➝ Scale the winners If there's any gap in this process, you're asking to throttle growth.

MER (marketing efficiency ratio) is the North Star metric for our eCom clients. If you're not measuring it, here's how: Revenue from Your Online Store / Total Ad Spend If MER is stable (or growing) and we're profitable, we know we're on the right track and we continue to scale ad spend while focusing on testing new creatives. That doesn't mean we don't look at other metrics (like CPA/ROAS) to help guide decision-making because we absolutely do! But MER allows us to look at the business holistically, helping us see the bigger picture. And to know when we need to take action.