Cody Wittick’s Post

If your ads have just suddenly dropped in sales, even if you have increased the budget, don't start changing things... Keep them running. 80% of the time, they sort themselves out and get back to where they where. Too many people take changes to fast and it causes you to go backwards in the ad account

Brands under pressure slash ad budgets to save a quick buck. But here’s the deal: 👉 1 year without ads = sales down 16% 👉 5 years = sales down 58% When you stop showing up, customers stop showing up too. Cutting ads doesn’t save money—it costs you growth.

Spending on ads again with no returns? Feels like there's a leak in the budget, right? The thing is, a lot of ads out there focus only on ‘reach’ but miss the ‘target.’ It’s like throwing punches in the dark, hoping something hits—and then wondering where the budget went. If your ad strategy didn’t just chase metrics but actually delivered results. Think of it like having a GPS that takes you straight to customers who are ready to buy. When your strategy is clear, you’re not just getting reach—you’re seeing lasting ROI and steady sales. Why keep patching leaks when you can fix the whole pipeline?

Are Your Ads Eating Your Profits? Using the same aggressive ad strategy for your entire product range is just plain dumb. It's not just about spending; it's about spending smart. Think about it. Not every product is driving the same sales volume. Why the heck should it get the same ad spend? If you don't pay attention you'll end up with inefficient spending, and ultimately high TACoS. Nurture the Potential Winners: Identify products showing early signs of success. They might not be your top sellers yet, but they have the potential. Experiment with Low Data Products: Use a conservative budget to test new or underperforming products. Gather data, learn, and then decide how to proceed. This isn't just about saving money; it's about making every dollar count.

There’s a big difference between scaling a business and scaling an ad account. Anytime I hear a media buyer say “we can scale your business” but they’re only talking about an ad account.. I know they have a very narrow view of what goes into growing a business. These are 2 very different things. Media buying and business growth should be joined at the hip, but they often aren’t because of the limited view and/or limited business skills of the media buyer. And, most marketing motions don’t start with a solid foundation of financial goals so there’s a a bigger issue with the current state of cross-departmental alignment towards those goals. #ecommerce

The best operators I speak with have moved away from using channel ROAS as the north star (they've moved for some time now)! If you're a DTC brand struggling with growth this year, you need to be monitoring profit instead. Because understanding your real profitability influences everything. ad spend budgeting strategic planning financial decisions marketing effectiveness resource allocation growth strategies When you focus on profitability, not just ROAS... ...it changes how you view and measure your marketing efforts. You might start seeing your ad spend in a whole new light.

Don't freak out if not everyone who sees your ad buys right away - that's totally normal. Some people might need months before they're ready to buy, and that's okay. Smart advertising is about playing the long game and filling your sales funnel steadily. Learn more from Jeff Greenfield!

❗ Fed up with burning cash on ineffective ads? Here's the deal: Today, at 4PM EET (2PM UK Time) Valentin Radu is joined for an exclusive interview by the Ad man himself, Dennis Yu! Discussing Chapter 9 of ✊ The CLV Revolution, the two are going to talk about everything-acquisition related: 🎯 profitable eCommerce acquisition in 2024 💰 Balancing ad spend for valuable leads 🔮 The (grim) future of acquisition agencies Join Valentin and Dennis for an inspiring talk on customer acquisition! 👇 Link in the comments

Ads online are NOT dead and they should be SIMPLE Whether you're spending $1k/mo or up to $100K/mo in ad spend It should NOT take you more than 15 minutes a day to work on your campaigns TO BE PROFITABLE If you're seeing inconsistencies.... It's due to you, your team, or your overwhelm causing you to press too many buttons and make so many changes contributing to your inconsistent sales! Stop what you're doing.. AND GO SIMPLE

SEM allows you to reach potential customers at every stage of the buying journey. Let Thryv | Berry Network help you guide them from awareness to purchase! 🛒 #BuyingJourney