WorkMagic’s Post

Hey #MarketingFam, is your PMax campaign stuck on returning customers? --------------------------------------------------------------------------- You're crushing it on Google Ads, but those shiny new faces just aren't showing up? It might be your PMax settings 🤭 PMax loves finding people who convert FAST 👀 , which can include folks who already know and love your brand. ☕️ Here's the recipe to turn PMax into your new customer acquisition bestie! 🥇 Exclude the Brand Terms: PMax doesn't need to see searches for your brand name, you got that covered. Exclude brand terms from your campaign. 🕑 Upload Customer List: Upload your customer data to Google & link up your audience segments. Show PMax who's already part of the club. 🥉 Acquire New Customers: Tell PMax you're all about those new faces! Tick the "Optimize campaign for acquiring new customers" box. 🕓 Define Your Existing Customers: Use these audiences to tell Google Ads who your existing customers are. Let's keep things fresh! **Now go and conquer that new customer game! ** #GoogleAds #MarketingTips #NewCustomers #PMax

"More Traffic = More Sales" Are you still stuck in this same old myth? If YES, it's time to reassess. Quality over quantity reigns supreme. Targeted, quality traffic holds far more potential for conversion than sheer volume. Quality trumps quantity when it comes to web traffic. Which matters more: 10 engaged visitors or 100 random clicks? Research shows quality traffic boosts conversions. For example, our analysis saw a 30% increase for a client focusing on qualified leads, despite less traffic. Quality engagement and targeted efforts are what truly drive conversion and revenue growth. Concentrate on attracting the right audience, and see your sales skyrocket. Do you prioritize quality traffic over sheer volume? Share your thoughts below!

🎯 The Top 5 Marketing KPI's Every Business Should Track 🎯 1. Cost Per Click (CPC): The lower, the better, but don’t sacrifice relevance. 2. Click-Through Rate (CTR): A higher CTR usually means your creative and targeting are on point, but make sure it leads to conversions! 3. Cost Per Acquisition (CPA): CPA helps you understand how much you're spending to gain customers! 4. Return on Ad Spend (ROAS): For every pound spent, how much are you making back? A solid ROAS is essential for sustainable growth. 5. Customer Lifetime Value (LTV): Knowing how much a customer is worth over time allows you to make smarter decisions about acquisition costs and long-term investments in customer relationships. 💡 Tracking these metrics helps me continuously refine and optimize campaigns to maximize ROI. 📊 What’s your most valuable marketing metric? Let me know in the comments! #PerformanceMarketing #MarketingMetrics #DataDrivenMarketing #CampaignOptimization

🍏 Here's why you need to step away from comparisons... 🍊 Your business is unique, and so are your goals. Whether your target is based on Return on Ad Spend, Cost Per Acquisition or Cost Per Lead, your guess of what others are achieving isn't that helpful. Can you see inside their accounts? If not, you really can't know how well things are going for your competitors so you're using your best guess - which probably isn't even close. And even if you could see their data, it doesn't really matter, as long as you are getting good results by your own measure. So many factors impact how you define ad success, including profit margins and customer lifetime value - these are specific to your business and should determine the targets you set. Be data-driven and get super clear on what success looks like for YOU. And don’t be afraid to move the goalposts as your account evolves. No target should be set in stone. Pick your path and put the blinkers on. Constantly looking around at the rest of the field is a waste of precious energy. #DigitalAds #GoogleAds #MetaAds

$10K to $20K Just Doubled it (In Just 72 hours) We recently acquired a client recently Their campaigns were on life support... Barely breathing. Then we stumbled upon a game-changer. In just 72 Hours, We doubled down. Profitably. The secret? Here's our secret sauce: Deep dive audit → Inventory review → Product performance analysis → Competitive landscape study Performance-based architecture → Segmented Pmax by-products performance → Implemented focused campaigns → Setting up Remarketing campaigns Result? → Campaigns roared to life → 100% spend increase, -hour turnaround → Revenue graph went vertical Key takeaway: Build campaigns to perform, and get positive ROAS. It's not about keywords or broad targeting. It's aligning structure with business goals. It's not about outspending. It's about outsmarting. Curious how we did it? I'm giving a free audit Spots are limited. DM for access. P.S. - These results are not ideal for new accounts...

𝐁𝐞𝐲𝐨𝐧𝐝 𝐀𝐂𝐎𝐒: 𝐓𝐡𝐢𝐧𝐤 𝐁𝐢𝐠𝐠𝐞𝐫 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 Many sellers aim to cut down their ACOS by reducing ad spend, but this can actually limit growth. Let’s explore why: 1️⃣ Less Ad Spend = Lower Sales Momentum – Cutting spend can slow your sales velocity, which plays a big role in organic ranking.   2️⃣ Lower Rankings, Lower Visibility – When rankings drop, so do organic sales. Profits shrink if organic growth isn’t balanced with ads. 3️⃣ Temporary Gains, Long-Term Decline – ACOS may look better, but sacrificing visibility can hurt your bottom line. 𝐒𝐨 𝐰𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧? 📊 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗮 𝗵𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆:  • Competitive Pricing • Efficient Inventory Flow • Product Return Rates • High-Impact Ad Strategies Instead of just trimming ad costs, focus on building an efficient, sustainable ecosystem. Remember, ads are just one piece of the puzzle! 🧩 👉Want sustainable growth? Look beyond ACOS. Focus on total profitability.  #GrowthStrategy #AmazonSuccess #EcommerceTips #DigitalMarketing #LongTermWins

💡 Truth Bomb: Spending big bucks on ads doesn't always equal big returns. 💸 If you're dropping 1 Crore a month on advertising, expecting a consistent 5X ROAS? Think again. Most brands at this level struggle to even hit a ROAS of 1! So, how do they stay profitable? It's all about retention. Focus on: 1️⃣ Killer customer experience 2️⃣ Rock-solid retention strategies 3️⃣ Building an engaged community These pillars ensure profitability, even if acquisition ROAS takes a hit at higher ad spends. 👉 Share this with DTC founders and marketers—it's time to rethink your approach to scaling because at this scale LTV (life time value) matters more than ROAS (Return on advertisement spend) #MarketingTips #ROAS #BrandBuilding

UPDATE: Access the 𝗟𝗧𝗩 & 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹 here: https://bit.ly/4hDPLxt We've been growing 3X each year. I figured we could share some of the growth with my network. Giving away for FREE our 𝗟𝗧𝗩 & 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹 based on an analysis of 50,000 ads. No catch, no email paywall. Just a great starter tool for those looking to improve their return on ad spend. Why did we build this? After analyzing over 50,000 ads of high-spending D2C brands on their main performance channels, we found out 32% of ad groups or creatives had a 20% lower ROI than the target LTV. Even big companies couldn't escape the curse of wasted ad spend. This means that CMOs and VPs with limited ad budgets could definitely use a tool like this to gain much-needed visibility. I asked my team to simplify the sheets as much as they could to focus on what truly matters: → Which acquisition channels make the most $$$ for you → Which customer segments to target and double down on → Adjust the budgets of channels and segments to increase ROAS → Forecast future LTV and returns to cut losses before they happen And this will help you know exactly that. Happy to share this with anyone interested. Just comment or DM to get access to the full file. My only ask: Share it with a fellow marketer in need. 🤝 #artificialintelligence #marketing #growth #strategy #VBB

Step into the future of sales acceleration! 🚀✨ With visitors seamlessly transforming into buyers in mere moments, the era of major search engines as the default starting point is evolving. It's the micro-moments that redefine how people shop. In the quest for easier, faster, and better solutions, Cartlink is the answer to the evolving needs of brands, retailers, and shoppers alike. Elevate your brand's impact with our targeted advertising model – where your logo takes center stage, inviting a quick click that seamlessly redirects users to your website. Discover the next level of sales magic: 🔗 [https://www.cartlinks.com/] #BrandBoost #SalesInnovation #MicroMoments

🚀 Exciting news alert! 🚀 Last month, we achieved a remarkable milestone with one of our clients, hitting a whopping ₹47 lakh in revenue! And guess what? We did it with a stellar 10X ROAS (Return on Ad Spend)! Here's a quick peek behind the scenes: 🎯 Total Revenue: ₹4680328 💸 Total Ad Spend: ₹440,044 📊 ROAS: 10X 💰 AOV (Average Order Value): ₹1084 If you're itching to replicate this level of success for your business, look no further! Our performance marketing team is here to help you skyrocket your sales and achieve your goals. Drop me a DM to check out our portfolio and let's turn your dreams into reality! 🌟 #PerformanceMarketing #ROAS #SalesGrowth #ecommerce #d2cbrand #Metaads #Fbads #marketing #haters