At WorkMagic, we are passionate about empowering e-commerce businesses to measure and optimize their media based on its true incremental impact. Our platform makes it simple to launch geo-lift tests, measure halo effect, and optimize for incrementality.
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TLDR: ROAS can be a vanity metric if the attribution that determines ad revenue is not accurate. Our Incrementality-based Attribution solves for this using incrementality tests to calibrate incremental ROAS.
Now here's a fun one. (If you don't find this fun you are not the target audience 😂)
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New case study results: ➡️ 58% sales increase from Meta ads ➡️ 26% reduction in customer acquisition cost (CAC) ➡️ 25% higher marketing efficiency ratio (MER) Another customer success story, this time with Ashish Malhotra from SimplyInked. Ashish, found WorkMagic as he was looking for more accurate attribution. With 4 ad channels live, he needed to better understand the true impact of his ads to better optimize his campaigns. So, we got Ashish onboarded and launched his first incrementality test within a week. Using the results of their incrementality tests, we calibrated SimplyInked's attribution model allowing them to easily optimize for incrementality. And the results followed! We're helping brands learn the true impact of their ads, allowing them to cut wasted ad spend and reallocate to their most incremental channels and tactics. Interested in learning more or have any questions about attribution or incrementality? Shoot us a DM. We're here to help brands level-up their measurement to drive profitable growth. Read the full case study here: https://lnkd.in/gXWNnhMu
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🎉We are giving away $5k in value to the Fairing community in celebration of our new integration🎉 𝗧𝗵𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 Fairing customers can now easily send their survey results to WorkMagic to incorporate HDYHAU data into WorkMagic's Incrementality-based attribution model, helping you get a deeper understanding of the incrementality of your channels. 𝗧𝗵𝗲 𝗢𝗳𝗳𝗲𝗿 ✔️ 30-day free trial of the full WorkMagic platform ✔️ A free incrementality test + incrementality & survey calibrated attribution model ✔️ Limited 20 free measurement consultation slots with Frank Yang, WorkMagic's CEO and former Head of Growth at TikTok Ads—an exclusive opportunity for expert insights Claim offer here: https://lnkd.in/d8RApKUq