Malik Rashid’s Post

𝑨𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒄𝒐𝒔𝒕𝒔 𝒂𝒓𝒆 𝒓𝒊𝒔𝒊𝒏𝒈. 𝑹𝒆𝒕𝒖𝒓𝒏𝒔 𝒂𝒓𝒆 𝒔𝒉𝒓𝒊𝒏𝒌𝒊𝒏𝒈. 𝑾𝒉𝒂𝒕’𝒔 𝒚𝒐𝒖𝒓 𝒏𝒆𝒙𝒕 𝒎𝒐𝒗𝒆? It’s time to adapt. The game has changed, and relying solely on ad spend won’t cut it anymore. Here’s how smart businesses are staying ahead: 1️⃣ Optimize the post-click experience. A great ad can grab attention, but a high-performing landing page seals the deal. If your landing pages aren’t converting, you’re leaving money on the table. 2️⃣ Double down on retention. Acquisition is expensive—retention is where the magic happens. Build email flows that nurture relationships, foster communities that create advocates, and prioritize loyalty to keep customers coming back. 🗣️Remember 80% of your ad visitors are not ready to buy first time they visit your ad. Increasing customer retention, increases the chance that a customer will become a loyal and can massively increase profits. #digitalmarketing #sales #businessowners

Ever had one of those “oops” moments at work? 🥴 We learned a valuable lesson when we launched a pay-per-click (PPC) campaign without setting specific goals. At first, our ads were live and we expected great things. But soon we realized we were flying blind without a clear direction. 🙈 Recognizing the issue was the first step. We took a step back and defined what success looked like—traffic, conversions, maybe even brand awareness. It was a game-changer! 🚀 We re-focused our efforts and optimized our campaigns based on those specific goals, and the results were incredible. Here are some tips to avoid similar pitfalls: 1. Set clear objectives before launching your campaigns. 2. Regularly monitor and optimize based on what the data tells you. 3. Don’t forget to test different components of your ads. Mistakes are just stepping stones to improvement! Growing from them not only sharpens your skills but also leads to better results in the long run. 😊 #GrowthMindset #LearningFromMistakes #PPC #DigitalMarketing #MarketingTips

Here's how we turned a 7 figure brand profitable in 30 days... 1. Identified that customer acquisition was unprofitable 2. Increased creative velocity from 10 ads p/m to 35 ads p/m 3. Performed a regression & decomposition analysis to find the optimal paid ads spend level 4. Identified Google as the more incremental platform 5. Turned November's acquisition profitable For a more detailed breakdown, the full video is in the comments below. (One of our best videos to date)

Struggling to #ConvertTraffic into #Customers? You could be missing critical opportunities due to an ineffective #ConversionRate strategy. Imagine boosting #Conversions without inflating your ad spend—it’s possible with the right #Optimization techniques. Implement smarter tactics to make every visitor count. Don’t let potential leads slip away. Save this post and share it if you're ready to maximize results and elevate your digital performance.📈 Comment #LeadConversions and I'll DM you the link! #CROStrategy #OptimizeYourSite #SalesAndMarketing #BoostSales #ConversionMasters #MarketingTactics #SalesFunnel

Boost Your Home Service Business with Facebook Advertising! Are you a home service business owner looking to reach new customers and grow your business? Look no further! Our latest blog post reveals the power of Pay Per Click (PPC) advertising on Facebook, and how it can help you: Target specific audiences and increase conversions Measure your ROI and make data-driven decisions Build brand awareness and establish your business as a trusted authority Read the full article to learn more about the benefits of Facebook Advertising for home service businesses and how to get started with PPC. At Nutmeg State Marketing Agency, we're dedicated to helping home service businesses succeed with Facebook Advertising. Contact us to schedule a consultation and take the first step towards growing your business! #FacebookAdvertising #PPC #HomeServiceBusiness #MarketingTips #GrowYourBusiness

🏆 Back-to-back wins as the Best Digital Ad Network in the 2024 MarTech Breakthrough Awards! This award cements our Outcome Engine’s dedication to enhancing brands' customer acquisition success across the digital landscape. Learn more about the award and what it means for our clients: #MarTechBreakthrough #digitalmarketing #outcomebasedmarketing #digitaladnetwork

𝗗𝗶𝗱 𝗥𝗢𝗜 𝗠𝗶𝗻𝗱𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝟯𝟬𝟬+ 𝗖𝗿𝗼𝗿𝗲𝘀 𝗼𝗳 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀? You might be curious to know how, right? Ever wondered what truly sets us apart, beyond our hard work and dedication? It’s a set of core values that have been pivotal in our success. Curious to know what they are? Read on to discover the secrets behind our achievements. 1. 𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱: We keep an eye on market trends and client needs, adjusting our strategies to stay one step ahead. This approach helps us navigate the ever-changing digital world. 2. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗙𝗼𝗰𝘂𝘀: We design our strategies to fit the unique goals and challenges of each client. By putting our clients first, we make sure their goals are our top priority. 3. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: We take the time to understand our clients and their customers, creating campaigns that connect on a deeper level and achieve better results. 4. 𝗔𝗹𝘄𝗮𝘆𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴: The digital world never stops changing, and neither do we. We’re committed to learning new things so we can serve our clients better. 5. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: We embrace new ideas and technologies, ensuring our strategies are fresh and effective. 6. 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Our success is built on teamwork. By working together and valuing everyone’s input, we create stronger, more successful campaigns. Ever wondered how we stay on top in the E-commerce marketing world? It's our dedication to constant learning and improvement! By always updating our knowledge and skills, we make sure we’re ready to serve our clients in the best way possible. But what really drives our success? It's not just the numbers—it’s the relationships we build. Curious how we do it? Our core values are the key. These values have helped us achieve great financial success and become a trusted partner for our clients. Want to know more? Let’s dive in and discuss! #mediabuying #dtc #ecommercemarketing #ppc #marketingagency #agency #performancemarketing #facebookads #creativeagency

The job of a performance marketer is never ending. A failed campaigns leads to lessons. A successful campaign is a benchmark to work better for next time. With changing landscapes, the strategy that worked today might obselete tommorow. Embracing changing is the key, working on constant innovation is the key. #googleads #facebookads #performancemarketing #ecommerce

In my first week of working with a new client their Google Ads conversions dropped by 50% 😲 Not typically the kind of thing you'd boast about. But knew it was going to happen - and I was surprised it wasn't more. 🤔 Why? Because over 70% of their conversions came from branded searches on their broad match keywords. And the first thing we did was turn that off. They had great brand presence and few competitors - no need to waste a limited budget which could have gone into generating new revenue for the business. But its not exactly the start of a great client relationship if your first report shows numbers in the red. So whats the lesson? Communicate expectations early. Know what you are going to do and the impact it will have. And then back yourself to deliver 🎉 Don't panic when things look like they are going in the wrong direction.