Celebrating a culture, a spirit, and focus on achievement and optimal client success here at Publicis. Another great quarter for our company and the many clients and partners that play a key role in this momentum. https://lnkd.in/gi5iZvKD
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Have you explored our 𝗧𝗼𝗽 𝟭𝟱 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱 poster? The visual showcases each agency's revenue, along with a detailed breakdown of their networks and other key insights! Notable takeaways include: ► The combined worldwide revenue of the 15 biggest agency companies of 2023 reached approximately $134,223 million ► INNOCEAN Worldwide saw significant revenue growth in 2023, with its % change year over year up 19% ► U.S. agency revenue edged up 0.9% in 2023 based on disclosed organic growth for WPP, Publicis Groupe, Omnicom, and Interpublic Group (IPG) (Ad Age) ► Combined worldwide employment for the five largest legacy agency holding companies at year-end 2023 was 10.8% above the level at year-end 2019, before the COVID-19 pandemic Download the poster: https://lnkd.in/eTwhfptu #TopAgencies #AgencyRevenue #AgencyPerformance
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The recent verbal sparring between Publicis CEO Arthur Sadoun and WPP’s Mark Read over who’s more transparent and uses less Principal Media is a bit like watching two pots call each other black (you’ll find the link to the Ad Age article covering it in the comments). Meanwhile, IPG has announced plans to ramp up its investment in Principal Media, highlighting it as a key focus in their latest Q3 earnings report. With this backdrop, it's the perfect time to take a closer look at Principal Media Buying, its impact on advertisers' value, and what it means for the industry. In the article below, I define Principal Media, outline the associated risks, and share actionable steps to help minimize those risks. https://lnkd.in/eVAXmarJ And for those of you who just want the key takeaways, there's a little summary of the Risks and Remedies for Principal Media Buying ❗
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Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape. Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period. He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola. Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards. Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy
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𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐚 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮 𝐟𝐞𝐞𝐥 𝐭𝐫𝐮𝐥𝐲 𝐬𝐩𝐞𝐜𝐢𝐚𝐥? 𝐀 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮 𝐩𝐚𝐮𝐬𝐞 𝐚𝐧𝐝 𝐬𝐦𝐢𝐥𝐞? Earlier this year, I stepped into the exciting role of Performance Manager at Starcom Australia. It was a thrilling start to the year, but what came next was even more delightful. One of our esteemed partners, TripleLift, decided to congratulate me in a way that was far from ordinary. They crafted a mock Native ad featuring none other than - Yours Truly on Nine.com.au. A creative surprise that was more than just a congratulatory message. It was - 🔯 Personal 🔯 Unique 🔯 Created JUST FOR ME This thoughtful gesture didn't just make my day; it highlighted the essence of what we strive to achieve in media advertising - 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧. In our fast-paced digital world, we are constantly bombarded with information and advertisements. Amidst this noise, it is personalisation that captures attention. It's not just about using a customer's name or photo. There is immense opportunity. It is about - 🔯 Building a connection 🔯 Making your customer feel seen 🔯 Turning an ordinary interaction into an extraordinary experience Reflecting on my own experience and the lasting impression it left on me, I can tell you this - "𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒔𝒂𝒕𝒊𝒐𝒏 𝒘𝒐𝒓𝒌𝒔" It creates memorable moments, it adds a human touch to our digital interactions, and most importantly, it makes people feel special. Here's to creating more 'made my day' moments in advertising! P.S. - This is one of the most memorable wishes, Ayan Chakravarti! Thank you for the delightful surprise. #Personalisation #MediaAdvertising #CustomerExperience #TargetedAds #MarketingStrategy #DarshanPawani
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If you are a former employee of a holding company agency like Interpublic Group (IPG) or Omnicom, what resources do you miss that were readily available to you? As an example, I miss being able to access research and consumer insights from IPG's research and insights team with a quick email and a hypothesis. What do you miss that you wish you still had access to? #agencylife #advertisingagency #pragencies #digitalagencylife #sponsorshipagencies Pemberton
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Normal for the likes of Accenture to just 'buy' the talent to win. Says a lot about the culture and yes full service done correctly is going to be the new norm and yes you need heavy weights to go toe to toe with creatives and brand strategy teams to create amazing output..... Robert Tadros Detch S. Bryce Coombe Kristian Curcio Steve Douglas #agencymodels #brandstrategy #communicationstrategy #digitalcommunication #digitalstrategy
Founder of MSIX / DOA /Thinkerbell (Campaign’s Global Agency of the Year (2nd)). Author / speaker / radio and podcast host. Consumer psychologist
My thoughts expressed to Mediaweek Australia on Accenture Song and Mark Green bringing on Melissa Fein Sam Geer and Chris Colter much respect to all of them. It’s an interesting development for the industry as traditional ad and media agencies try and adapt. What do you think? https://lnkd.in/gGUUB_ui
'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
https://www.mediaweek.com.au
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🔑 This week we have Jessica Tamsedge, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑 Jessica Tamsedge is the CEO of Dentsu Creative UK, which includes 300 people across the 4 UK Dentsu Creative offices in the UK. 🧠 Jessica defines her role as “…bringing together the best of our brand, experience, content, influencer, social and entertainment brains to build brands for what’s next.” 🔥 Jessica is also very involved in helping the advertising and marketing industry be better, including roles with WACL (Women in Advertising & Communications Leadership ), The Women's Association, IPA (Institute of Practitioners in Advertising), Advertising Standards Authority and Chief. ❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less): ➡ ”Trust, partnership, ambition" ❓ Please expand on this (In 100 words or less): ➡ “The best client relationships start with a shared ambition. What does good look like, what might stand in our way, what are we prepared to tackle to the ground to get to better work. Trust means you can have the hard conversations, that you're talking about problems before they become briefs and that both sides will call it if the work's not good enough. Partnership means you do all of this as a team, sharing the responsibility for delivering brilliant, effective work.” ❓ What is your longest Client-Agency relationship? ➡ Waitrose & Partners: 25 years (and counting) 🎉 Dentsu Creative's 25 year relationship anniversary with Waitrose & Partners has just been celebrated and it goes from strength to strength, with them now working on content, commerce and entertainment, and having just launched "The Live Cookery School". Find out more about that here….I challenge you not to get hungry! 👩🍳 https://lnkd.in/e2dPwKHK 🔥 Thank you for sharing your great take on “The Key” 🔑 Jessica Tamsedge. Here’s to building more trust in our relationships! #trust #partnership #ambition #relationshipsmatter 🔑 “The Key”: Visit our website to see all of "The Key" insights so far https://lnkd.in/eeq_Sv7g
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🤔 What are the media industry's biggest misconceptions about news publishing? Sian Whitnall and Laura Nice, Co-CEOs at OMD Australia spoke to B&T recently for the ThinkNewsBrands video series titled 'Burning Questions: Agency Perspectives'. They shared their views on pertinent topics concerning the news publishing media, opportunities for agencies and brands, and how OMD is evolving and adapting to the changing landscape. 👀 Watch the interviews here: https://lnkd.in/dGHMhH9p #advertising #publishing
OMD Co-CEOs Sian Whitnall and Laura Nice recently spoke to B&T for ThinkNewsBrands’ video series ‘Burning Questions: Agency Perspectives’. Here they discussed important topics related to news publishing media, the opportunities for agencies and brands, the misconceptions around news, and how OMD evolves and adapts to the changing news landscape. Be sure to watch the interview here! https://lnkd.in/dGHMhH9p
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Happy Birthday to our amazing client of 5 years! 🎉 We sent her a little something special to show our appreciation for her continued support. Thank you for being a part of the OMD family! ❤️ _________________________________________ #businesssuccess #clientappreciation #onlinemarketing #digitalmarketing #smallbusiness #celebration #omdfamily #clientlove #clientappreciation #clientpartnership #teamomd
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