Mediaweek Australia

Sebastian Diaz: The AI gamble that can undermine business ‘While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.’

Lifting the bar together: Delivering solutions in Australia’s news publishing industry Michael Miller: ‘Our competition is probably not each other anymore. We’re now seeing [our competition] as the global tech platforms’

💥 Mediaweek Morning Report 💥 The most important media, marketing, and agency news delivered straight to your inbox every day. Sign up here: bit.ly/3V6tfDS #mediaweekau

Uncomfortable Growth® Uncut. Episode 9 – Unmasking the CEO: Jessica White’s Journey from Insecurity to Quiet Confidence ‘Being reserved, maybe more of an introverted leader, is not just okay, it’s actually a bit of a superpower.’

Ashton De Santis, director of inventory partnerships at The Trade Desk, shares key takeaways from Australia’s Upfronts season, and the message is clear: measurement and accountability are reshaping the advertising landscape. With premium content like BVOD, live sports, and seamless cross-channel strategies taking centre stage, publishers are driving a shift away from vanity metrics to real business outcomes. Case studies like the Kellogg Company leveraging Flybuys retail data – delivering a 156% surge in Nutri-Grain conversions – prove the power of this approach. Read more in the comments. #Upfronts2024 #unifiedmeasurement #digitaladvertising

Thanks to everyone at Vinyl Group and Mediaweek Australia for working so hard to make this event happen. 🙏

A huge thanks to everyone who came and supported the Mediaweek 100 on Friday. Here's a look at what happened...✨ #mw100 #mediaweekau

On behalf of all of us at Mediaweek Australia, we extend our deepest condolences to the family, friends, and colleagues of Lisa Ronson, who tragically passed away over the weekend. Lisa was an extraordinary talent in the marketing industry, a leader who inspired countless professionals through her innovative work and her kindness. As Medibank’s chief marketing officer, Lisa set a benchmark for excellence and brought a positive impact to every role she held. Our thoughts are with her husband, Chris, her son, Ben, and everyone who had the privilege of knowing and working with her. Lisa’s legacy will live on in the memories and admiration of those she touched. Rest in peace, Lisa.

The countdown for the Mediaweek 100 is complete! 📣See our picks from 20-1:https://bit.ly/4fvPAmp

The countdown for the Mediaweek Entertainment 50 is complete! 🎉 Names from 10-1 are officially out: https://bit.ly/40LWm2R