John Petropoulos’ Post

Gatekeeping does more harm than good. One of the main reasons I started Digital PR Explained was to shed light on media relations and help PR pros understand the steps, strategies, and insights that actually work. There's too much at stake when we keep the playbook to ourselves. ✨ Brands miss out on real, impactful coverage. ✨ Reporters drown in poorly targeted pitches, burning bridges for everyone. ✨ And our whole industry suffers when bad actors overpromise and underdeliver. When Brittanie joined me, we didn’t hold back because if we want a strong, trusted industry, it starts with transparency and collaboration.

MCN | Middle East Communications Network’s media agencies have retained their no. 1 ranking for the 4th consecutive year by RECMA - Research company evaluating the media agency industry. The bi-annual qualitative report from RECMA, which reviewed 16 agency networks in the Middle East, recognized only 3 Dominant profiles across all media agencies, two of which were MCN’s UM Worldwide and Initiative. The ranking sees UM MENA retain the number 1 spot for the 7th consecutive year and Initiative MENA ranked no. 2 both with ‘Dominant profiles’ and Magna MENA no. 4 with a ‘High profile’. Ghassan Harfouche #mediaagencies #mediabuying #toprankings #advertisingandmedia https://lnkd.in/dYQU8WsZ

How can one idea deliver maximum reach and impact across earned and owned media channels? Discover the power of integrated campaigns and unleash the full potential of your PR efforts with the latest article from the expert team at Broadcast Revolution 👇 #IntegratedCampaigns #CampaignStrategy #BroadcastRevolution https://lnkd.in/efVtzUDu

The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

Opinion Piece: "The Shifting Sands in Australian Media: Why Independent Media Agencies Now Have a True Seat at the Table." in B&T last week In this article, I explore the dynamic shifts happening in the Australian media landscape and how independent media agencies are now playing a pivotal role. With the evolution of client expectations and the growing demand for agility and innovation, independents are proving their strength and securing their place alongside the bigger players. https://lnkd.in/gvesd_k5 IMAA - Independent Media Agencies Australia

🔴 Breaking news: Havas agencies lose B Corp status over work for Shell. A good decision by B Lab, and well done to Clean Creatives for putting the pressure on. https://lnkd.in/eQksNxNU B Corp faces questions every day about legitimacy. It must continue to uphold standards and scrutinise companies as much as possible for it to mean something. Make it tougher. Make it true. Remember, the future of creativity is clean! Sign up to the 'Clean Creatives' pledge here: https://lnkd.in/e3r2RYur You'll be in good company with other 2200 creatives and 1057 agencies. 💡 🌳

𝐈𝐧𝐝𝐢𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐀𝐠𝐞𝐧𝐜𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 this post is for you... Don't have a budget for a full time PR person or agency? Cool, read more! Yes, I know you want someone to do it for you, but there's something to be said for those who want to learn about PR and how to best do it themselves and on a budget. The guys at Gus (Graham Douglas and Spencer LaVallee) engaged me and The Good Advice Company at the beginning of the year with high hopes and open minds. We not only worked on their individual personal brands, but we also dove into their behavioral analytics on how best to be founders and agency owners together. Then we walked through PR 101 - Everything from the importance of media relationships they needed to cultivate and nurture themselves to understanding what media find newsworthy to treating themselves as if they were a client. And they delivered on their OWN... They are not only on Ad Age's Small Agencies of the Year list, but they continue to be included in trade publication write ups about all the cool and unique things they are doing as an agency. (𝘚𝘦𝘦 𝘣𝘦𝘭𝘰𝘸... "𝘎𝘶𝘵 𝘥𝘦𝘤𝘭𝘪𝘯𝘦𝘥 𝘵𝘰 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘰𝘯 𝘵𝘩𝘦 𝘢𝘥𝘴." ☠) So, creative agencies leaders take note. With some investment in yourself and some insider knowledge about how PR really works, you could be the next Gus. #goodadvice #PR #creativeagency

Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity, often because they fail to be sensitive, authentic, and well-aligned with audience expectations and the current global context. Here are 10 examples. (Ronn Torossian, 5WPR) https://hubs.ly/Q02Qnvcv0 #PR #TravelPR #PRcampaigns #PRtips

US #PRagencies agree that generating #earnedmedia is harder than ever. Learn key insights and the implications they have for #PRpractitioners as we stive to secure earned media hits for our clients: https://bit.ly/3ThT1mX