ThinkNewsBrands

In a shifting media landscape and amid rising misinformation, the Australian news publishing industry stays strong through collaboration, creating trusted and audience-first environments. As Vanessa Lyons says, “Collaboration is the heartbeat of the news publishing industry.” Together, we strengthen our offerings, build trust in journalism, and enhance advertising effectiveness. Read more here: https://lnkd.in/gymBHYe3

News publishing continues to shine, from seasoned veterans to rising stars! This year, 10% of the prestigious Mediaweek Australia 100 are news publishing professionals - showcasing the exceptional talent and leadership driving the industry forward. https://lnkd.in/gczJ2FUH A special shoutout to our very own CEO, Vanessa Lyons (#60 on the list). Congratulations to all the incredible leaders recognised for their impact on Australia’s media landscape! 

What an amazing evening at The Australian Marketing Institute Marketing Perspectives Series! Senior marketers gathered at News Corp Australia HQ to hear from experts Amanda Gordon AM, Kerry Warren and Kathryn Illy on navigating today’s shifting consumer landscape. Here are some highlights!

Roy Morgan's latest audience data highlights how Total News Publishing reaches 21.8 million Australians, engaging audiences across multiple trusted news brands and diverse content categories. Explore the full insights in the fact pack: https://lnkd.in/gN3SnN4S

“I think you've really got to think about triple screening, doing all you can to spend as much money as possible on the opportunity to be consumed.” Russel Howcroft on the balance between brand building and performance marketing. Kate Young - MAMI CPM Vanessa Lyons

"Big events like the AFL Grand Final and Melbourne Cup bring Australians together—and drive huge surges in news media engagement. For advertisers, it’s a powerful way to reach audiences where they’re most engaged, seeking analysis, updates, and highlights. With Black Friday, summer sports, and election season on the horizon, news media offers a unique opportunity to connect with people during key moments."

Sydney marketers, this event is not to be missed! 🌟 We’re partnering with the Australian Marketing Institute to host an inspiring thought leadership event, where top industry experts will share their insights and strategies. It's shaping up to be an excellent discussion with plenty of networking opportunities! 🔗Limited seats—register your interest to secure your complimentary spot here: https://lnkd.in/gT9_M4G5. Vanessa Lyons Amanda Gordon AM Kathryn Illy Kerry Warren

Sydney marketers - join us and the Australian Marketing Institute for our next thought leadership event! Expect an incredible line-up and unlock powerful insights and perspectives from some of the most experienced and dynamic minds in the field. Spaces are limited—grab your tickets now! https://lnkd.in/gT9_M4G5 Vanessa Lyons Amanda Gordon AM Kathryn Illy Kerry Warren

“Organisations need to get big on re-segmenting what the market opportunity is... How are we making sure that we’re really understanding those shifts and the market more broadly to work out where future growth might come from.” - Kate Young - MAMI CPM on consumer behaviour & market segmentation. Vanessa Lyons Russel Howcroft

Huge congratulations to all the finalists and winners of the 2024 Australian Marketing Institute Marketing Excellence Awards! Your creativity, innovation, and hard work continue to set the bar for marketing brilliance. At ThinkNewsBrands, we’re proud to partner and support initiatives that recognise such incredible talent and celebrates these outstanding achievements.