OMD APAC

🌟 Congratulations to our Thailand rockstars on winning Gold in Highest Media Efficiency at last week's Meta Agency First Awards for the third consecutive year! The team also won Gold for DAAT Campaign of the Year (Eucerin), Silver for Best in Data Strategy & Acquisition (Mercedes Benz) and Bronze for Best in Branding Effectiveness (Beiersdorf). Jinnarat Sampuntharat, Chief Operating Officer, OMG Thailand, said, "These achievements are a true testament to our team’s dedication and expertise, highlighting our strong partnership with Meta and reflecting the high standard of excellence we deliver for our clients. I’m incredibly proud of our team and grateful for the shared commitment to driving transformative results for our clients." Kudos to everyone involved. Your passion and innovative thinking is inspiring! #OneOMD #MetaAgencyFirstAwards Rochelle Chhaya Rerngrith Jindaporn Pittayaphan Sriweawnetr

OMD China's General Manager, Strategy, Jamie Zhan, recently participated in a roundtable discussion about Generative AI and its impact on media and creativity, as part of an annual industry dialogue series. She also delved deeper into the topic of GenAI and how it will shape the future of marketing. Additionally, Jamie shared how OMD China is prioritising GenAI to develop more effective advertising and media strategies for clients like Philips. Read more on OMD China's Weixin/WeChat here: https://lnkd.in/gKbBEFky #GenerativeAI #ThoughLeadership

What's one thing OMD Australia's Co-CEO Laura Nice would change to make the industry better? Laura spills it all in B&T's Fast 10, sharing valuable insights into her career journey, leadership development, and industry perspectives. From her early work on Diageo in her 20s to building a longstanding partnership with McDonald’s, she reflects on the importance of innovation, collaboration, and continuous learning. Read more here: https://lnkd.in/g7VdRrxW #Leadership #Advertising #OneOMD

"We’ll see more virtual influencers owning the culture and the content in the space," said OMD APAC's Head of Digital Dileep Raj Singh in the latest episode of OMD Digest. Together with OMD China CEO, Connie Chan, they share insights on the key trends shaping the APAC market and the implications of market shifts – including the rise of virtual influencers, the integration of social media networks in China, and the decentralisation of social media networks in India. Watch the full episode here: https://lnkd.in/g87nji4m #SocialCommerce #CommerceCentricity #VirtualInfluencers

👀 DON'T MISS: What are the three non-negotiables for brands entering the social commerce space? Connie Chan (CEO, OMD China) and Dileep Raj Singh (Head of Digital, OMD APAC) share their three must-haves and the latest social commerce trends that brands can capitalise on today. Watch the full episode: https://lnkd.in/g87nji4m #OMDDigest #SocialCommerce #CommerceCentricity

In the latest episode of OMD Digest, Connie Chan, CEO of OMD China, and Dileep Raj Singh, Head of Digital, OMD APAC, discuss the rapidly evolving state of social commerce in APAC — which owns nearly 50% of global market share — and how to leverage the latest trends to drive growth. Watch the full episode here: https://lnkd.in/g87nji4m #OMDDigest #SocialCommerce #CommerceCentricity

OMD Worldwide has again been named the #1 best performing global media network in RECMA’s Diagnostics Report, for the 8th consecutive session. Australia, Singapore, and New Zealand were among the nine local OMD markets that earned "Dominant" rankings.   According to RECMA, the agency “confirms its leadership, far ahead of its direct competitors". Charlotte Lee, CEO, OMD Asia Pacific said, "I am proud of our teams for constantly setting the industry standard. This achievement highlights the success of our creative media practice, connected culture, and business transformation initiatives that have helped deliver client growth. OMD's digital leadership, fuelled by Omnicom Media Group's Agency as a Platform proposition, positions us as a crucial partner to help clients remain competitive and transform with our best talent, capabilities, and tools." Read the full announcement here: https://lnkd.in/eaAWPywd #OneOMD #RECMA #Rankings RECMA - Research company evaluating the media agency industry David McCallen Dileep Raj Singh Sadhan Mishra Laura Nice Sian Whitnall Adamson A. Nigel Douglas Jinnarat Sampuntharat Mayank Bhatnagar Bambang Hariwijoyo Jason Chen Connie Chan Florence Wong Jacky Ho Anisha Iyer

🙌 Shout out to our amazing talent at OMD New Zealand! APAC CEO Charlotte Lee and APAC Chief Strategy Officer David McCallen had lunch with our rising stars this week, discussing their journeys with OMD and future ambitions. It was a fruitful session and we are pleased to have these bright, young talents represent the OMD brand. Thank you for your hard work! #OneOMD #TalentExperience Rachel Stewart

Earlier this week, our CEO Charlotte Lee hosted a special town hall for colleagues at OMD New Zealand and shared a comprehensive review of 2024 and key priorities for 2025. She stressed the role of business transformation and fostering a connected culture for accelerating growth, providing invaluable insights to inspire the team. Let's continue to create what's next in the coming year and help clients deliver on their business ambitions. #OneOMD

👀 NEW WORK: OMD India's new campaign for British Airways celebrates the airline's 100th anniversary in India. 'Family in the Skies' spotlights the airline's unwavering passion and commitment to delivering exceptional service, driven by its most valuable asset – its people. This marks British Airways' first full-fledged campaign in India since 2016. OMD India was responsible for local media planning, collaborating closely with MG OMD and the brand's creative agency, Uncommon Creative Studio. Watch the film below and read more on LBBonline - Little Black Book: https://lnkd.in/eiUfKaMp #OneOMD #CreativeMedia