Jan Michael Madrigal’s Post

Linear TV networks on streaming platforms ❓ Is that confusing to the modern consumer? Read more below! #directavenue #tvads #linear #streaming #datadriven #marketing

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD

I’m a big believer in a free ad-supported streaming TV (FAST) future. Reports like these bolster my enthusiasm for these channels, which give viewers a traditional TV experience and offer advertisers impressive reach and attention. This research found that 33% of surveyed viewers watch FAST channels in the early evening. That’s nearly the same percentage who watch broadcast, cable and advertising-based video on demand (AVOD). In addition, the average FAST user spends one hour and 40 minutes watching FAST channels between 5pm and midnight. That’s not too far off cable, broadcast and SVOD at around 2 hours. https://lnkd.in/gA8UYfy2

SPORTS PART 1: Another Report Confirms Sports Alone Keeping Traditional TV on Life Support—New numbers verify what has long been known. If there’s one thing keeping people subscribed to traditional cable or satellite TV, it’s probably sports. And outside of sports and news, streaming is the dominant entertainment medium. 61% of viewing on connected TV devices was via streaming services, but for sports and news, 70-80% still takes place via traditional TV. While these two types of content have been slower to make the transition over-the-top compared to scripted programming, if one or two companies are able to figure it out, that could be a knock-out blow to traditional TV. The upcoming joint venture from ESPN, Warner Bros, and Fox could be just that if it proves successful.  https://lnkd.in/dpM45RK9 

To keep down the churn, there has to be choices that the consumer makes that fits their tastes at a price point and content they expect. If they don’t, streaming platforms will continue to churn and get the same perceptions as cable….and the churn will continue.

Today we're proud to announce our personalized TV recommendation app, #Watchworthy launched 2 new features that solve major pain points plaguing most streaming TV subscribers:    1)  “Worthy Services” feature: helps viewers determine which streaming service’s catalog aligns best with their tastes, allowing them to get the most from their budget     2) “Watch Together” feature: helps multiple viewers create a collaborative watchlist that provides “Group Worthy Suggestions” of what to watch based on their combined personal tastes   TechCrunch dives into how these personalization-powered features are fueled by Ranker's first-party consumer sentiment data to help consumers make smarter choices with their entertainment. Click the link below to learn more:    https://lnkd.in/g6tD7scU     Operators, streaming platforms, and OEMs can also leverage the underlying data and APIs that power these innovative features on Watchworthy to improve their own services. Contact us to license the data that's right for your needs at [email protected]. Special thanks to Lauren Forristal for reporting the story! #Watchworthy #StreamingWars #Television #AudienceInsights #AudienceTargeting

How many TV subscriptions do you currently have? The streaming wars have sparked a consolidation wave reshaping the market, presenting platforms with a unique opportunity to diversify and solidify their offerings in an increasingly competitive environment. But what does this mean for the viewer? Are we witnessing the dawn of a new era in streaming, where convenience, diversity, and quality converge to redefine our entertainment experiences? Let's delve into this fascinating journey together. #Technology #streamingservices #digital #future https://lnkd.in/dYTCe7Fc

👩🏼💻Nearly 70% of FAST users said they can always find something to watch on free streaming channels. FAST channels have fast become a big part of how Americans consume content. 💻 On average a FAST viewer spends 1 hour and 40 minutes watching FAST channels in the evening. 🎮 A gamer typically spends 1 hour and 42 minutes playing video or mobile games during this same time frame. 📱 Consumers said they scroll social media for 1 hour and 53 minutes. 📺 Cable TV customers spend 1 hour and 58 minutes watching cable network programming. #FASTchannels #FASTtv #safestreaming #freeatreaming #letswatchsomething

How To Watch Newsmax TV on Smart TV Without Cable? Simple Guide We’ve noticed a lot of content on our site about various streaming services. To watch movies and TV series online. But there’s something odd about this content. This article will show you how to watch Newsmax TV on Smart TV without cable. https://lnkd.in/d5cStf5p