Jacob Cass 🦩’s Post

You’ve been sold a lie about brand purpose.  The truth about brand purpose isn’t as simple as “do well by doing good.” In our latest episode of the JUST Branding Podcast, branding expert Nick Asbury, author of Road to Hell, joins co-host Jacob Cass 🦩 and me to challenge the conventional wisdom of purpose-driven marketing. Here’s what we dive into: ⚡️ The rise of corporate purpose post-2008 and the unintended consequences it has created. ⚡️ Case studies like Dove and Patagonia: when purpose hits the mark ... and when it doesn’t. ⚡️ How overemphasising purpose can stifle creativity and innovation. ⚡️ A fresh perspective: human-centered branding rooted in cognitive empathy. This conversation unpacks the complexities of brand purpose and offers actionable insights on balancing creativity, authenticity, and ethical responsibility—without falling into the trap of overhyped narratives. Tune in to the full episode on YouTube or any major Podcast platform. See you there! #branding #brandstrategy #purpose

It's one thing to yell at your audience; it's another to boldly present your message with a confidence that can be heard and resonates. In a universe commoditized by technology, access, and AI, standing out will be about more than just getting someone's attention; it will be about clearly differentiating your offering and letting those who matter understand your value. Knowing your brand's "voice" is essential so that it can be heard, especially in a world that is becoming increasingly noisy. It's one thing to scream at your audience and throw everything on the wall; it's another to communicate clearly and explain why you matter to them. A strong voice shared with confidence, more than irrelevant noise, will help your message stand out.

Have you heard our latest podcast episode? 🎙️ It's all about crafting a compelling brand voice, and it's a must-listen if you want to elevate your brand. Here are the tips you should know: 1. 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Understand who they are, what they value, and how they communicate.  2. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲: Choose traits that reflect your brand. Are you professional, friendly, innovative, or reliable?  3. 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐒𝐭𝐲𝐥𝐞 𝐆𝐮𝐢𝐝𝐞: Document tone, language, and key messages. This guide becomes the blueprint for all brand communications.  4. 𝐓𝐞𝐬𝐭 𝐚𝐧𝐝 𝐑𝐞𝐟𝐢𝐧𝐞: Start small, gather feedback, and adjust accordingly.  How do you ensure consistency in your brand voice? Share your thoughts below! 🗣️👇  #BrandVoice #BrandStrategy

"Why” Your Personal brand’s uniqueness is Its superpower? 🎙️ This podcast episode is about how you can learn from my transformation branding experiences. This time, I’m taking you to Times Square—one of the most overwhelming places I’ve ever been. Surrounded by flashing lights, constant noise, and ads fighting for attention, I felt a mix of chaos and overwhelming. Indeed, that was part of the intention using my senses to be fully present and get the most of this experience. And, what makes some brands stand out while others fade into the background? Here’s what I realised: ✳️ Clarity matters: Simplicity grabs attention in a sea of complexity. ✳️ Intentionality is key: The best brands aren’t louder—they’re more focused. ✳️ Your story is your superpower: The brands that stood out had something unique to say. This episode of The Brilliantly Branded Podcast is a reflection on vision—how we see and build our #personalbrands—and how to rise above the noise with purpose. Listen to this episode to learn from my experiences, how you can get the #empowerment to embrace your uniqueness and communicate it brilliantly. ⭐️ Make your brand Brilliantly Branded ⭐️ What about your story? How do you keep your voice clear and intentional? I’d love to hear your thoughts—share them below! 

When it comes to presenting your brand, it’s not just about looks—it’s about impact! In our latest "Between Two Creeks" Podcast, Erica Griffin, Teresa Doulos and James Shaw dive into the essential marketing assets every business needs to thrive. From a rock-solid logo to eye-catching visuals, consistent messaging, strategic digital touchpoints, and everything in between, these are the tools that turn heads, build trust, and drive results. Takeaways? You’ll get actionable tips to strengthen your brand's visibility across platforms. And don’t forget to download our essential asset list for a smooth start! Watch the podcast & click here to grab your checklist now: https://bit.ly/406pDoy #MarketingTools #BrandStrategy #TwinCreekMedia

This week on the podcast, I'm chatting with brand strategist Javanna Kimberly, and let me tell you, we're diving deep into the world of mompreneur branding. If you've ever felt stuck trying to figure out how to make your brand pop, this episode is for you!

How does strategy work? Here's a clip from our chat with Mark Pollard, Strategy Friend on the JUST Branding Podcast. Our latest episode focuses on how to simplify strategy! Mark explains his approach to strategy, highlighting the pivotal role of #storytelling and #empathy in shaping effective brand narratives. We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that actually drives results. Plus practical guidance on how to create clear, actionable brand strategies through his 4-Point Framework. My co-hosting superstar Matt Davies ⚡️ and I also discuss the biggest challenges facing strategists today, offering advice on avoiding common pitfalls and staying ahead in a rapidly evolving industry! Tune in here: https://lnkd.in/d_8Cc8h #branding #brandingpodcast

Gimme a YES if you want people to have a positive perception of you ;) I had the best time on The Branding Business School podcast with Victoria Marcouillier. We covered so much including how to align your appearance with your brand identity - so you avoid missed opportunities and build lasting, trustworthy relationships with your audience. Have a listen to the full episode via your favorite podcast player. . . . . #success #branding #personabranding #brandingtips #style #personalstylist #brandingstrategy

According to Karley Cunningham, only about 28% of business owners are satisfied with their brands. That leaves a massive 72% open to or looking for an entirely new brand strategy. Are you a part of the 72%? In this week’s episode of the Progressive Agency Podcast, we chat with Karley about her approach to helping businesses implement new brand strategies that boost ROI. She explains her Surefire Method™ for giving businesses a new brand strategy and a toolkit to help ensure successful implementation. Check out the full episode to learn more about how to grow your business by getting clear on your brand strategy. Listen here: https://hubs.la/Q02K54Lf0

Brand purpose 🤝 Evolving customer needs. It’s the sweet spot for every brand manager. Or, as we like to call it, a joined up brand journey. In our Brand Bites podcast, find out why a brand that marries up with your customers' needs matters more now than ever. In this episode Lee Morton, Head of Brand and Proposition Development at Arco: Experts In Safety, gives us the lowdown on what a joined up brand journey is and how it worked for his business. Watch now or listen online - links in the comments below. 👇 #brand #brandstrategy #digitalmarketing #podcast