Shani Fay Allman’s Post

🔎 Brand Audit Takeaways You Can’t Afford to Miss! 🚀 Wondering how your brand measures up? In our latest podcast episode, we break down the key takeaways from our brand audits that can help you refine your strategy and elevate your business. If you’re ready to take your branding to the next level, this episode is a must-watch! 👉 Watch Episode 5 now: https://lnkd.in/eUHd-UbJ

You’ve been sold a lie about brand purpose. Let’s unravel it. The truth about brand purpose isn’t as simple as “do well by doing good.” In our latest episode of the JUST Branding Podcast, branding expert Nick Asbury, author of Road to Hell, joins co-host Matt Davies ⚡️ and me to challenge the conventional wisdom of purpose-driven marketing. Here’s what we dive into: ⚡️ The rise of corporate purpose post-2008 and the unintended consequences it has created. ⚡️ Case studies like Dove and Patagonia: when purpose hits the mark—and when it doesn’t. ⚡️ How overemphasizing purpose can stifle creativity and innovation. ⚡️ A fresh perspective: human-centered branding rooted in cognitive empathy. (See video!) This conversation unpacks the complexities of brand purpose and offers actionable insights on balancing creativity, authenticity, and ethical responsibility—without falling into the trap of overhyped narratives. Tune in to the full episode on YouTube or any major Podcast platform. #branding #brandpurpose #brandstrategy

| Brand The Gap Podcast by Nadine Elie |  I officially started a podcast 🙌 Focusing on branding, brand positioning and most importantly how do you brand your gap.Podcast name - Brand The Gap Link To Listen - https://lnkd.in/d8nn_SmB to stay tuned for the exciting other parts on the way.

You’ve been sold a lie about brand purpose.  The truth about brand purpose isn’t as simple as “do well by doing good.” In our latest episode of the JUST Branding Podcast, branding expert Nick Asbury, author of Road to Hell, joins co-host Jacob Cass 🦩 and me to challenge the conventional wisdom of purpose-driven marketing. Here’s what we dive into: ⚡️ The rise of corporate purpose post-2008 and the unintended consequences it has created. ⚡️ Case studies like Dove and Patagonia: when purpose hits the mark ... and when it doesn’t. ⚡️ How overemphasising purpose can stifle creativity and innovation. ⚡️ A fresh perspective: human-centered branding rooted in cognitive empathy. This conversation unpacks the complexities of brand purpose and offers actionable insights on balancing creativity, authenticity, and ethical responsibility—without falling into the trap of overhyped narratives. Tune in to the full episode on YouTube or any major Podcast platform. See you there! #branding #brandstrategy #purpose

It’s truly amazing to see such young minds building businesses and helping the community build up theirs. Check out our podcast on YouTube: Breaking the Myths of BRANDiNG & DiGiTaL MarKeting with Harsh Daga| CA Nidhi Malani | Think8! | https://lnkd.in/gqtUe2t2 Reach out to me or Harsh @grapdes to reach out for any of your branding and marketing solutions. Think ab8 i8! Share i8! with your business friends Think i8! Think 8! Think ab8 it

When you think of brand identity, do you think of client experience? Dave Imber is spot on with why you should. The full episode of Thirty21’s first podcast, Build a Business the World Needs, is out now. Give us a listen and tell us what you think. #buildabusinesstheworldneeds #branding

Looking to leverage the power of storytelling for your brand? In the latest episode of the Brand Enabled podcast, Gabriel Cohen sits down with Aidan McLaughlin, Global Director, ESG Brand at Indeed for an insightful conversation about aligning storytelling with brand purpose and the critical role it plays beyond marketing. Watch or listen to the full episode here: https://lnkd.in/gi98_9qv   #branding #podcast 

Brand ≠ Logo Brand = The sum of experiences your buyer has with the company. Want to build your brand up? Make your buyer feel good about using your product. Foster the holy grail of capital efficient growth -word of mouth- by making it fun and easy to use! If you'd like to hear more of Bill Macaitis insights, click the link in the comments to listen to our latest podcast.

According to Karley Cunningham, only about 28% of business owners are satisfied with their brands. That leaves a massive 72% open to or looking for an entirely new brand strategy. Are you a part of the 72%? In this week’s episode of the Progressive Agency Podcast, we chat with Karley about her approach to helping businesses implement new brand strategies that boost ROI. She explains her Surefire Method™ for giving businesses a new brand strategy and a toolkit to help ensure successful implementation. Check out the full episode to learn more about how to grow your business by getting clear on your brand strategy. Listen here: https://hubs.la/Q02K54Lf0

The secret to building a successful brand? It’s about truly knowing who you are and what your community expects. Today, we’re excited to have Bob Neville join us on the podcast. He’s a branding expert with years of experience helping companies craft their identity. The key is in understanding your brand’s story, creating products that embody that narrative, and constantly reinventing—not to seek validation, but to ensure continuous growth and future relevance. It’s not about becoming something you're not. Instead, it’s about staying true to your core while evolving to meet the needs of a changing world. By adopting this approach, brands can remain authentic, build stronger connections with their audience, and ensure long-term success. Watch the full episode on YouTube. https://lnkd.in/gCNJrCjR