JUST Branding Podcast

The JUST Branding Podcast ↳ Tune in: https://lnkd.in/gRjZwSg

What a treat it was to sit down with Ian Paget, the creative mastermind behind Logo Geek to tuck into #logodesign. Our conversation with strategist superstar, Matt Davies ⚡️ and Jacob Cass 🦩 begins with Ian sharing his journey into logo design. Then we delve into the value of logos, their role in branding, and examine real-world examples of impactful logos. Plus: → What makes a good logo → Common logo design pitfalls → How to choose the right logo designer! Plus we explore the logo design process, current logo trends, and touch on the future of logo design, including Ian’s thoughts on AI’s role in the field. Tune in here to unlock secrets of logo design in the latest JUST Branding Podcast episode: https://lnkd.in/gsgMXY9u #logodesign #branding

The secret to a successful rebrand isn’t a new logo. It’s this… But first, let’s address the tip of the iceberg. When most people think of #rebranding, their minds immediately jump to new logos, color schemes, and updated visuals. While these elements are important, they are merely the tip of the iceberg. In our recent JUST Branding Podcast episode with ShannaRae Dennis and co-host luminaries Matt Davies ⚡️ and Jacob Cass 🦩 we discuss the true secret to a successful rebrand, which lies much deeper below the surface. Here is a short summary of a successful rebranding process: 1. Identify and Clarify Brand Values: ↳ Ensure values, mission, and vision are clear. 2. Focus on Emotional Connections: ↳ A brand is more than a logo; it’s an emotional connection with your audience. Build emotional bonds with your audience. 3. Engage Your Entire Team: ↳ Involve everyone for a cohesive message. 4. Customer-Centric Approach: ↳ Prioritize your customers’ needs and experiences. 5. Comprehensive Strategy: ↳ Develop a strategy beyond just visuals. 6. Consistent Implementation: ↳ Implement across all touchpoints consistently. Successful rebranding isn’t just about changing how you look; it’s about transforming how you’re perceived. By focusing on core values, emotional connections, and strategic implementation (and more) your rebrand can achieve lasting impact and growth. Tune in to our latest episode for a deep dive into the real secrets of rebranding. Link: https://lnkd.in/g4zRqZPK

Think creating a brand name is easy? Alexandra Watkins reveals the hidden pitfalls in her book and our latest JUST Branding Podcast episode focused on Brand Naming. In the pod, we discuss the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH name evaluation test. (Link: https://lnkd.in/dkHBqwXc) And also check out Alexandra's book ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ which JUST Creative just happens to feature in as a 'Top Brand Identity Firm'. In the podcast, co-host Matt Davies ⚡️, Alexandra and Jacob Cass 🦩 delve into challenges like trademark availability, domain names and the future of brand naming in the age of AI. Tune in for practical tips on how to create brand names that stick! Podcast Link: https://lnkd.in/gUPyv78A Book Link: http://justc.co/ztX6 #naming #branding

We love branding. And we bet you do too! ↳ Here are 11 more branding podcasts to tune into: https://lnkd.in/gdCrav8G (And thanks to Meltwater for featuring JUST Branding Podcast as #2 in your list of the Best Branding Podcasts.) #branding #brandingpodcast

In the latest episode of the JUST Branding Podcast, we are pleased to welcome back Rob Meyerson, who makes history as our first returning guest! Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of #BrandIdentity, with a special emphasis on #BrandArchitecture. Matt Davies ⚡️ and Jacob Cass 🦩 explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape. Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies. This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last! 📒 The 6th Edition of 'Designing Brand Identity' can be pre-ordered here: http://justc.co/ixmUj7D Listen to the podcast here: https://lnkd.in/d_8Cc8h #branding #brandingpodcast

Sick of long winded brand building processes that take months and loose momentum? Then you need to know about “Brand Sprints”! We tuck into the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them with Eden Vidal, Jacob Cass 🦩 and Matt Davies ⚡️ Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting! Tune in: https://lnkd.in/gxJX58BP #branding #brandingpodcast