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Articles by Albert
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Excited to hang out with these educators!!
Excited to hang out with these educators!!
Liked by Albert Bothe Jr
Experience
Education
Volunteer Experience
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Alumni Board Member – Past President
Rice Business - Jones Graduate School of Business
- 7 years
Education
Projects
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Employer Flexible - An Exercise in Rebranding and Positioning
Employer Flexible, an emerging leader in the professional employer organization (PEO) arena, approached BrandExtract to gain increased visibility over larger competitors, grow and engage its customer base, build authority and showcase expertise in ways that would reflect its expanding influence in the industry.
What We Did
Assessed and benchmarked the brand
Strategically positioned the brand
Grew sales across all branches of the company
Launched a new digital…Employer Flexible, an emerging leader in the professional employer organization (PEO) arena, approached BrandExtract to gain increased visibility over larger competitors, grow and engage its customer base, build authority and showcase expertise in ways that would reflect its expanding influence in the industry.
What We Did
Assessed and benchmarked the brand
Strategically positioned the brand
Grew sales across all branches of the company
Launched a new digital presence
How We Did It
Refined customer messaging and framework
Created a platform to showcase insights and expertise
Launched lead generation and switching programs
Increased quality of leads and profits
Other creatorsSee project -
San Jacinto Museum of History Redesign
Houston brand experience firm, BrandExtract, LLC, renewed its partnership with the San Jacinto Museum of History to redesign the nonprofit organization’s website, focusing on dynamic, interactive features and increased access to regular and future patrons. Among other goals, the new San Jacinto Museum website is expected to:
• Increase museum attendance
• Increase website visibility and awareness of the Museum among new users
• Help with fundraising efforts
To kick off the…Houston brand experience firm, BrandExtract, LLC, renewed its partnership with the San Jacinto Museum of History to redesign the nonprofit organization’s website, focusing on dynamic, interactive features and increased access to regular and future patrons. Among other goals, the new San Jacinto Museum website is expected to:
• Increase museum attendance
• Increase website visibility and awareness of the Museum among new users
• Help with fundraising efforts
To kick off the project, the entire BrandExtract team visited the monument, museum and Albert and Ethel Herzstein Library. Located on the 2nd floor of the monument, the lbraryis one of state’s best-kept secrets and a treasure trove for history researchers and geneologists with a Texas hero in their ancestry.
After a research-intensive assessment process, led by Malcolm Wolter BrandExtract's creative and interactive teams freely explored leading edge tactics and technologies that were ultimately implemented to create a fully engaging website.
Some key features of the new site include:
• Searchable catalog of the museum's art and artifacts, including photos, descriptions and hundreds of biographical profiles.
• Access to the Herztstein library’s finding aids for both amateur and professional historians..
• Interactive map comparing the battleground in 1836 to the modern landscape
• Engaging, informative illustration of the San Jacinto Monument, built in 1936.
• Detailed timeline recounting the events leading up to the historically critical Battle of San Jacinto
• Battle reenactment videos
• Visitor and educator resources, including the acclaimed Curriculum Guide which has been downloaded and used by thousands of teachers across the Lone Star State
• and much more...
For more information read the full case study: http://www.brandextract.com/Case_Studies/By_Client_Name/San_Jacinto_Museum_of_History/
Visit the San Jacinto Museum of History website: http://www.sanjacinto-museum.orgOther creatorsSee project
Honors & Awards
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2014 Ignatian Award
Strake Jesuit College Prep
The Ignatian Award is bestowed upon Strake Jesuit Alumni that meet the following criteria: His life exemplifies the academic, religious, and social values of the Jesuit tradition; outstanding generosity to the community; professional achievement contributing to the advancement of his area of expertise, and he exemplifies a Man for Others.
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2010 Alumni Service Award
The Jesse H. Jones Graduate School of Business at Rice University
This award recognizes Jones School alumni for their service in support of the school.
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HBJ 40 Under 40
Houston Business Journal
The 40 under 40 award is the HBJ’s annual Celebrate! Enterprise program of business events and identifies 40 young leaders under 40 years old who excel in their industries, are respected business leaders and show dynamic leadership in their community.
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Jones Citizenship Award
The Jesse H. Jones Graduate School of Business at Rice University
This award is given by faculty and administration to graduating Rice Jones School students for excellence and service.
Organizations
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San Jacinto Museum of History Association
Advisory Board Member
- PresentThe San Jacinto Museum of History Association is a non-profit education organization whose purposes are to collect and preserve significant historical materials which relate to the early history and culture of Texas, and to promote the study of the history of Texas through exhibits, publications and educational programs. The Museum places special significance on interpreting the Texas Revolution and the Battle of San Jacinto, the period of the Republic of Texas, and the San Jacinto Battleground…
The San Jacinto Museum of History Association is a non-profit education organization whose purposes are to collect and preserve significant historical materials which relate to the early history and culture of Texas, and to promote the study of the history of Texas through exhibits, publications and educational programs. The Museum places special significance on interpreting the Texas Revolution and the Battle of San Jacinto, the period of the Republic of Texas, and the San Jacinto Battleground State Historical Park and all of its historical components.
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Camp Cho-Yeh
Board Member
- PresentEstablished in 1947, Cho-Yeh Camp and Conference Center is a premier Christian camp and retreat center in Livingston, TX. The organization's mission: To be "a place where Jesus Christ transforms lives through meaningful relationships and outdoor adventures." The name Cho-Yeh comes from the local Alabama-Coushatta Indian language and means "land of tall pines." For many years, Cho-Yeh has been a place where both young and mature have grown in their faith and character. We believe that…
Established in 1947, Cho-Yeh Camp and Conference Center is a premier Christian camp and retreat center in Livingston, TX. The organization's mission: To be "a place where Jesus Christ transforms lives through meaningful relationships and outdoor adventures." The name Cho-Yeh comes from the local Alabama-Coushatta Indian language and means "land of tall pines." For many years, Cho-Yeh has been a place where both young and mature have grown in their faith and character. We believe that the camp and retreat experience can be one of the most powerful and transformative times in a young person's life. While our mission statement is the lens through which we view all of our programs, our approach to ministry varies between our summer camp and retreat programs. Through summer camp, our goal in building the faith of our campers is not one driven by a conversion experience, but rather we hope to meet campers where they are in their faith and challenge them to grow in their relationship with Christ. Through guest retreats, we have a heart for the ministry of hospitality and work closely with group leaders to help them succeed in carrying out the goals of their retreat or event.
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Lemonade Day Houston
Board Member
-Lemonade Day is a free, fun, experiential learning program that teaches youth how to start, own and operate their own business – a lemonade stand. It began right here in Houston, Texas in 2007. Since then it has grown from 2,700 kids to over 57,000 kids in Houston. The foremost objective of Lemonade Day is to empower youth to take ownership of their lives and become productive members of society – the business leaders, social advocates, volunteers, and forward thinking citizens of…
Lemonade Day is a free, fun, experiential learning program that teaches youth how to start, own and operate their own business – a lemonade stand. It began right here in Houston, Texas in 2007. Since then it has grown from 2,700 kids to over 57,000 kids in Houston. The foremost objective of Lemonade Day is to empower youth to take ownership of their lives and become productive members of society – the business leaders, social advocates, volunteers, and forward thinking citizens of tomorrow. Each child that registers receives a backpack with an Entrepreneur Workbook that teaches them the 14 lessons of Lemonade Day like creating budgets, setting profit-making goals, serving customers, repaying investors, and giving back to the community. Along the way, they acquire skills in goal-setting, problem solving, and gain self-esteem critical for future success. They keep all the money they make and are encouraged to spend some, save some and share some.
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Young Catholic Professionals – Houston Chapter
Board Member
-YCP was founded in 2010 to help young professionals connect with one another and maintain their Catholic faith while pursuing demanding careers. Our mission is to encourage young adult professionals to Work in Witness for Christ. YCP brings young adults together for speaker events, panel discussions, and networking in order to foster Catholic identity, to encourage community, and to inspire a call to action.
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CancerForward
Co-Founder
-CancerForward™ is a nonprofit organization dedicated to connecting, educating and sharing information among cancer survivors, empowering them to move forward with their lives. By providing a virtual venue, we support cancer patients, their friends, family and caregivers – all considered survivors – from the time of diagnosis, through treatment and beyond. We offer guidance on cancer rehabilitation – the process of attaining the highest levels of physical, practical and emotional well being –…
CancerForward™ is a nonprofit organization dedicated to connecting, educating and sharing information among cancer survivors, empowering them to move forward with their lives. By providing a virtual venue, we support cancer patients, their friends, family and caregivers – all considered survivors – from the time of diagnosis, through treatment and beyond. We offer guidance on cancer rehabilitation – the process of attaining the highest levels of physical, practical and emotional well being – with articles by leading oncologists and rehabilitation experts as well as a library of information from more than 450 cancer-related organizations. We provide a forum where survivors – regardless of age, cancer type, finances or geography – can connect and share. And CancerForward provides support to healthcare and other community-based organizations to expand local cancer survivorship research and programs. See more at: http://www.cancerforward.org
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Owen Daniels – Catching Dreams Foundation
Board Member
-The mission of Owen Daniels' Catching Dreams Foundation is to provide opportunities, support and resources to children and families in need. Established in 2010, the primary focus of Owen Daniels' Catching Dreams Foundation is to provide critically and chronically ill children throughout Greater Houston with daily support and life changing experiences. Our goal is to have touched the lives of more than 1.3 million children and their family members by the end of 2014 and 1.7 million by the end…
The mission of Owen Daniels' Catching Dreams Foundation is to provide opportunities, support and resources to children and families in need. Established in 2010, the primary focus of Owen Daniels' Catching Dreams Foundation is to provide critically and chronically ill children throughout Greater Houston with daily support and life changing experiences. Our goal is to have touched the lives of more than 1.3 million children and their family members by the end of 2014 and 1.7 million by the end of 2015. See more at http://www.owendaniels.org
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Jones Graduate School Alumni Board – Rice University
President
-The Jones Graduate School Alumni Association (JGSAA) Board of Directors serve 3-year renewable terms. Their job is to act as an advisor to the Dean and the administration, and to serve as a voice for the alumni community. Their efforts are designed to continually examine and enhance programs and services, as well as avenues for engagement available to alumni.
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AIGA
Board Member and President
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