Fellow automotive retail colleagues, As we all know, the current market conditions in our industry are, well, interesting! Between supply chain issues, evolving customer preferences, and a constantly fluctuating market, it can feel like we're constantly on our toes. But here's the thing: I believe these challenges also present incredible opportunities. The future of automotive retail is being shaped right now, and those who can adapt and innovate will be the ones who thrive. That's why I'm reaching out to you all today. I'm keen to hear your thoughts and insights: What strategies are you using to gain market share in this ever-changing environment? Are there specific customer service initiatives that are proving successful? Have you found new ways to leverage technology to connect with potential buyers? Perhaps you've developed creative marketing campaigns that are resonating with today's car shoppers? Share your experiences and best practices in the comments below! By collaborating and learning from each other, we can all navigate these market shifts and come out stronger on the other side. Looking forward to the conversation! #automotive #retail #marketshare #innovation #customerservice #collaboration
Gerald Bentley
9mo
Great question Herschel M. I think the biggest opportunity is hitting the payment range that the brands have left behind. Find the vehicles that hit $350 to $450 payments! The buyers are still there!
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9moThrilling times ahead for automotive retail! Can't wait to hear about your strategies and experiences.