Customer preference when buying their next car 🚗 We enhanced our #digitalautomotivecommerce study with some more nuggets ⭐️ One of this is the customer's choice to purchase their next car at the dealer 🛍️ This implies the necessity to connect online (as this is #1 channel for sales qualification) even more with offline world 🔗 Furthermore, OEMs websites already today have gained a plateau in recognition, however its awareness needs to be boosted 📈 Stay tuned for next weeks nugget 🍿 In the meantime: thank you Pia, Philipp & Julian for prepping these insights! #berylls #digitalsales #automotiveecommerce #ecommerce
𝐖𝐡𝐲 𝐀𝐫𝐞 𝐎𝐄𝐌𝐬 𝐒𝐭𝐢𝐥𝐥 𝐅𝐚𝐜𝐢𝐧𝐠 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐢𝐧 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐚𝐫𝐬 𝐎𝐧𝐥𝐢𝐧𝐞? 🏎️💻 In our latest digital automotive commerce study, Berylls by AlixPartners sheds light on this question. 🔍 In collaboration with Civey, we surveyed customers across 🌍 Germany, China, the USA, and Korea to understand their online automotive buying preferences 🚗📲 and the key factors shaping a seamless experience. Our findings reveal that even with significant investments, OEMs struggle to raise awareness among customers about their online purchasing options, while customers still prefer the personal touchpoint of nearby dealerships. ➡️ Reach out to our Berylls by AlixPartners team: Henry Lundt, Philipp Purrucker, Julian Krugmann & Pia Wurst 🚀 #AutomotiveInnovation #DigitalSales #CustomerInsights #CarBuying #FutureOfMobility #BeryllsbyAlixPartners
Digitizing automotive sales & marketing for the last +15 years
4dOn the other Hand - there are +50% which are not considering purchasing the car at their local dealership. Huge potential for Digital Sales 🔑