UnityWorks, Part of J.D. Power

Did you know each generation shops for cars differently—and video is key to reaching them all? Gen Z, Millennials, Gen X and Boomers each have unique preferences for content and platforms. To maximize conversions, tailor your video strategy: 1️⃣ Research your audience. 2️⃣ Create platform-specific content. 3️⃣ Leverage personalization. 4️⃣ Use first-party data for retargeting. 5️⃣ Add video across the entire customer journey. The future of automotive retail is video—are you ready to embrace it? 🚀 Learn more from Timothy Copacia, executive vice president at J.D. Power, as he explores what makes video content resonate with each generation on Digital Dealer Conference & Expo: https://hubs.la/Q02-dvWR0 #AutoRetail #AutoMarketing #AutoIndustry #AutomotiveIndustry

The results are in! 🗳️✅ When asked on their thoughts regarding AI technology in vehicles, 34% of our LinkedIn audience said they would pass on selecting those features in their new vehicle. However, is this result representative of vehicle owners at large? The J.D. Power 2024 U.S Tech Experience Index (TXI) Study results are based on survey responses from more than 80,000 owners of 2024 model year vehicles. Of the 40 automotive technologies included in the survey, three are AI-driven. With automakers making plans to incorporate smart technology in the next few years, timely Voice of the Customer feedback like this will be critical. While you wait for the public release on Thursday, Aug. 22, learn more → https://hubs.la/Q02LXGFC0 #JDPower #JDPowerTXI #Technology #Automotive

Explore the world of EV economics with data from the J.D. Power EV Index in this week's Automotive News Topics include: - EV vs. ICE Cost of Ownership across the U.S. - New Jersey case study on state incentives - Tackling affordability with pricing, incentives, and trim packages - Premium makes leveraging tax credits for EV leasing - Predictability of used EV values - Impact of the IRA on EV sales prices - Limitations of EV tax credits and OEM strategies ⚡⚡⚡Read more at the link! #AutomotiveNews #EVEconomics #EVIndex #ElectricVehicles #AutomotiveIndustry

The 2024 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study results are coming next week! Benefits for study subscribers will include: 🚘 An understanding of how well each new vehicle provides positive experiences, based on feedback from nearly 85,000 new vehicle owners 🚘 Fresh insight into the most loved and marketable aspects of this year's new vehicles to inform strategy for boosting Net Promoter Scores 🚘 Additional actionability to ALG valuations and resulting strategic decisions Subscribing clients will receive access on July 23, and high-level findings will be released publicly on Thursday, July 25. Sign up to receive a copy of the press release → https://lnkd.in/g3zZn6hW #APEALStudy #Automotive #CustomerExperience #NetPromoterScore

⚡ ⚡ ⚡ Richard Hall, head of ZappyRide EV products at J.D. Power, delves into the complexities of calculating the true total cost of ownership (TCO) for EVs. Hall highlights the importance of considering various cost factors, including purchase price, incentives, maintenance, insurance, and infrastructure expenses. While EVs often have higher initial costs, they can offer significant savings over time through lower fuel and maintenance expenses. Hall emphasizes that understanding TCO requires a data-driven approach, considering all relevant factors and projecting costs and savings over time. This approach is critical for making informed decisions about transitioning to EVs. To read more about Hall’s insights and detailed analysis, click the link below. 👉 https://hubs.la/Q02G-dXv0 #EVs #Sustainability #TCO #ElectricVehicles #FleetManagement #JDPower #ZappyRide #AutomotiveInnovation #GreenFleet

Overall satisfaction with car manufacturer websites is the highest it has been in 3.5 years, thanks to an increase in inventory and incentives! Congratulations to Mercedes-Benz USA and Chevrolet for ranking highest in their respective segments! Read more results from the 2024 U.S. Manufacturer Website Evaluation Study—Summer release and access full brand rankings → https://hubs.la/Q02GQKl40 #JDPower #MWES #ManufacturerWebsite #Automotive #Auto #Cars

It’s time to take it to a more personal level. Get ready to elevate your marketing game to the next level with Dynamic Audience Video Experiences from J.D. Power UnityWorks! Harness the power of AI and precise custom audience data to create unforgettable, personalized experiences for your ideal audience—just a click away. Contact [email protected] for more information on how to get started! #AI #AIVideo #ArtificialIntelligence

We wrapped up the 2024 #NYAutoForum with a day packed with phenomenal speakers and actionable insights. Mark your calendars and join us next year on April 15, 2025, for another engaging experience. #AutomotiveIndustry #FutureTrends Photo Credit: Drake Sorey

Home charging emerges as a beacon of satisfaction for EV owners, says the J.D. Power 2024 U.S. Electric Vehicle Experience (EVX) Home Charging Study. With overall satisfaction scores climbing, particularly for Level 1 portable chargers, the convenience of home charging underscores its importance in the EV ecosystem. Despite this, a need for improved consumer education on installation incentives and utility programs remains. Tesla leads for the fourth year in Level 2 permanently mounted charging stations. Read more about the insights and rankings here: https://hubs.la/Q02qKN-h0 #ElectricVehicles #HomeCharging

🚗 The 2024 Automotive Forum is TOMORROW! Join us for an unparalleled lineup of industry experts ready to dive into the crucial trends shaping the automotive world. From challenges to opportunities, gain the insights needed to navigate the future of the industry. 🔗 Last chance to register for #AutoForumNY!  https://hubs.la/Q02qzpRm0