Harsh Singh’s Post

#YouTube is teaming up even more with Shopify to take on TikTok Shop, letting creators tag thousands of new brands in their videos. This feels like a smart move, especially since Google’s earlier attempts, like #Google Express (or whatever they ended up calling it), never really took off. I think that was because it got too mixed up with other Google Shopping and #AdWords stuff—no one knew what was going on. This kind of partnership is a much better way for Google to get into #ecommerce. https://lnkd.in/dd4Z8JGK

Want to take your YouTube strategy to the next level? YouTube just dropped some game-changing updates for creators and brands. And let me tell you, these new features are seriously powerful. I'm talking about... • Shopping Collections - curate your own virtual store on YouTube • Affiliate Hub - get access to top brands, promo codes & more • Enhanced Tagging - tag products across your entire video library in one go • Fourthwall Integration - create & manage your store directly on YouTube This is HUGE for anyone using YouTube Shopping. You can showcase products better than ever before. Streamline your content creation process. And potentially boost your earnings! Check out the full scoop in this Search Engine Land article: "4 YouTube Shopping updates, including Collections and Affiliate Hub" https://lnkd.in/gT-5tY-M Happy Wednesday! Let me know your thoughts. Casey Jones #YouTubeShopping #EcommerceStrategy #CreatorEconomy #AffiliateMarketing #SocialCommerce

YouTube is ramping up the competition with TikTok by significantly expanding its partnership with Shopify, allowing creators access to thousands more brands for their shopping videos. This expansion is crucial, as it aims to challenge TikTok’s rapidly growing e-commerce footprint, which could reach a staggering $17.5 billion in U.S. sales this year alone. With YouTube users watching over 30 billion hours of shopping-related content last year, it's clear that viewers are keen on finding products through videos. For creators, this means more opportunities to earn and for brands, a chance to tap into a vast audience. This could fundamentally shift how creators and brands approach content monetization. What are your thoughts on how this competition will shape the future of social commerce? 📊🤔 https://lnkd.in/gT4H2j-C

With YouTube's latest power move—expanding its partnership with Shopify—the race to dominate social commerce is officially on. For brands and creators, this isn't just another update; it's a game-changer. 🔥 As someone who is both invested in and curious about the intersection of digital communications and e-commerce, I see this as a pivotal moment for brands and creators alike. YouTube's expanded affiliate program opens up new opportunities for creators to monetize their content while offering brands a direct line to consumers. This move is a clear signal that YouTube is not just competing but doubling down on its strategy to capture more of the lucrative e-commerce market, particularly in the face of TikTok's rapid growth in this space. But here's the real question: With YouTube and TikTok both vying for e-commerce dominance, how should brands and creators navigate this increasingly competitive landscape? Should they diversify their efforts across platforms or lean into one over the other? 🤔 One thing is certain: The lines between content creation, social media, and e-commerce are blurring faster than ever. For those of us in the digital communications field, this is an exciting challenge to tackle! What strategies are you considering to stay ahead in this evolving space? https://lnkd.in/eqUPeNaa #SocialMediaStrategy #Ecommerce #DigitalMarketing #YouTube #TikTok

Another partnership signed: YouTube is stepping up its e-commerce game with an expanded partnership with Shopify, aiming to take on TikTok Shop. This collaboration will enable YouTube creators to sell merchandise directly on their channels, offering a seamless shopping experience for viewers. This strategic move positions YouTube as a strong contender in the social commerce space, leveraging Shopify's powerful platform to boost sales and engagement. With this partnership, YouTube is set to provide creators with fresh monetization opportunities while enhancing the shopping experience for users. What do you think about this collaboration? Share your thoughts in the comments! Here's the full article: "YouTube takes on TikTok Shop with expanded Shopify partnership": https://lnkd.in/eXdbRSEC #Ecommerce #SocialCommerce #YouTube #Shopify #CreatorEconomy #SocialButterfly #LynnBruines ----------------------- Hi, I'm Lynn. I'm passionate about managing global business relationships and empowering entrepreneurs and business leaders to achieve success through meaningful connections. I share insights on LinkedIn and in my book "Secrets of a Social Butterfly." Follow the link to order your copy and join my exclusive mailing list. 🦋 https://lnkd.in/eyhJB5f5

Attention marketers! YouTube just dropped some game-changing updates for sellers. ️ I've been diving deep into these new features. And let me tell you, they're going to be a total revenue booster. Here's the lowdown: • Creators can now curate "Shopping Collections" featuring their fave products. Talk about inspo overload! • The new Affiliate Hub makes it a breeze to partner with top brands and score sweet commission rates. • Enhanced tagging lets you tag products across your entire video library in one go. Cha-ching! • Fourthwall integration means creating and managing your YouTube store just got a whole lot easier. These updates are a pretty big deal for anyone selling on YouTube. It's all about making it stupid simple to promote products and rake in that revenue. Check out the full scoop in this article from MarTech: "YouTube adds new shopping features to increase seller revenue" https://lnkd.in/gwTFtvK6 Happy Thursday! Let me know your thoughts. Are you pumped to try out these new YouTube shopping features? Casey Jones #YouTubeShopping #EcommerceMarketing #CreatorEconomy #MarketingTrends #DigitalMarketing

🛍️ Exciting news for YouTube Shopping creators! YouTube has rolled out new features including Shopping Collections, Affiliate Hub, Enhanced tagging, and Fourthwall to help boost conversions and revenue. Now, creators can curate product lists, tag products across their entire library, and more easily promote their merchandise. Learn more about these game-changing updates and elevate your shopping experience on YouTube! #YouTubeShopping #Creators #Innovation 🎥🛒

If your brand isn’t on TikTok, now’s the time to reconsider! 🤳  With a huge amount of consumer downloads daily, TikTok is the fastest-growing social media app in the market. But how does #affiliatemarketing work on its platform? From its AI-powered algorithm to its short-form user-generated content, creativity, and collaboration are everything in this app. Our blog article looks at what makes TikTok ‘tick’ and how brands can advertise on #TikTok to capture the younger market. Read it below in the Commission Factory blog. #CommissionFactory #MarTech #GenZ

YouTube is expanding its shopping features, making it easier for merchants to sell directly through the platform. Basics: * More countries now have access to YouTube Shopping, including the US, UK, Brazil, India, and Indonesia. * Creators can now tag products in their Shorts, expanding monetization opportunities. * YouTube is introducing a "shop" tab on channel pages for easier product discovery. * New analytics tools are being rolled out to help creators understand their shopping performance. These changes are set to revolutionize how we think about content creation and e-commerce integration. #youtube #shopify #shopping #merch #video

If your brand isn’t on TikTok, now’s the time to reconsider! 🤳  With a huge amount of consumer downloads daily, TikTok is the fastest-growing social media app in the market. But how does #affiliatemarketing work on its platform? From its AI-powered algorithm to its short-form user-generated content, creativity, and collaboration are everything in this app. Our blog article looks at what makes TikTok ‘tick’ and how brands can advertise on #TikTok to capture the younger market. Read it below in the Commission Factory blog. #CommissionFactory #MarTech #GenZ