Harsh Singh

The ‘M’ in GTM strategy may mean ‘market’, but today, CMOs have been side-lined to just promotion. Here’s why 👇 In the past, CMOs owned all of the 4Ps across Product, Pricing, Place, and Promotion. That’s no longer the case and if you’re a senior marketing leader looking to secure a boardroom seat, it has to change. Find out how you match up to the 311 B2B CMOs surveyed for our ‘Building the Board-Ready CMO in B2B’ research report for go-to-market connectivity below! https://lnkd.in/eqvXxcTG NewtonX WARC | #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

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👀 7 core competencies separate high-performing #ABM programs from the rest. We are proud sponsors of the Demandbase and Momentum ITSMA 2024 ABM Benchmark Report (alongside NetLine and ON24), which reveals how 300+ global leaders are transforming their marketing results using AI, customer data, and proven frameworks. 👏 Get your copy: https://bit.ly/3O8zfIj

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ZoomInfo announced it was named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms. These platforms help demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement. https://lnkd.in/d82Ax2F2 #TechNews #StayInformed #StayAhead #dailydose #followus #staytuned #stayconnected #technews #technology #trending #trendingnow #trendingnews #explore #explorepage #techdogs

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“Personalization, or the ability to personalize, is a key concept within ABM. This ability to personalize depends on the information we gather through analysis and increasingly from two-way communications based on trust.” - Scott Hornstein via MarTech https://zurl.co/jr5s #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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"Tired of generic marketing campaigns that don’t hit the mark? AI-powered customer segmentation lets you create targeted messages for specific customer groups based on behavior, preferences, and demographics. Discover how AI can help you deliver personalized, data-driven campaigns that boost engagement and conversions! 🎯 #AISegmentation #MarketingTech #PersonalizedMarketing" https://lnkd.in/e6YvJs4z

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"Taking care of today’s problem doesn’t take care of tomorrow’s growth…progressive CMOs are shifting the data mindset from defense to offense. Defense justifies marketing with immediate-term metrics. Offense increases the flow of people to become customers and champions." Worldwide Partners CEO John Harris's recent piece in AdAge explains why CMOs, agencies, and media need a new approach for business strategy and brand growth in 2024 and beyond. #businessstrategy #cmos #brandgrowth #indieagencies

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64% of B2B marketing leaders don’t trust their own measurement systems. Marketing’s credibility hinges on data and insights, yet poor alignment with organizational objectives leaves marketers measuring the wrong things. It's time to ditch outdated sourcing metrics and refocus on what truly drives business growth. Is your marketing team measuring what matters? 📊 Forrester | Ross Graber | #MarketingStrategy #DataDriven #B2BMarketing #MarketingAnalytics #MarketingMetrics #BusinessGrowth #Activate_ms

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Thanks to Dave Rigotti and team for a wonderful #PLGTM conference in SF. I had great discussions with sales and marketing leaders and here are some observations on how PLG has evolved. Part 1: Time to rethink PLG practice ✔ While the core idea of PLG revolves around self-service adoption and user-driven growth, the practice has evolved, and companies are recognizing the need for a hybrid approach. ✔ For a lot of practitioners, PLG means self-service and users adopt the product without sales support. In practice, PLG leads to increases S&M costs increasing CAC. So, it no more just about building a product but putting the marketing $ behind it. ✔ Enterprise buyers are researching on their own and have good information before they come to the call. Huge number of prospects want sales help in navigating the value prop but want to try out themselves. ✔ PLG does lead to execution speed driving the awareness, showing the value, decreasing sales cycles and enabling simple and faster expansion. ✔ There is a myth that only startups or B2C companies use PLG and has to be bottom-up approach. While many of the companies we know and products we use might be B2C, lot of enterprise B2B companies are PLG as well. e.g. users can simply signup and start using Calendly, Canva or Airtable. teams can start using the products like loom, figma and datadog. ✔ Bringing customers need a hybrid approach in 2024. You need to provide user value created by the product and buyer value created by sales teams. Think about product market fit and product customer fit - leading to greater number of happy customers ✔ Every KPI you are measuring should drive an outcome. If you collect data, ask "what is it used for? " and "how does it help customer or adoption?" ✔ As the PLG model continues to evolve, companies must adapt and embrace a balanced approach that leverages the power of self-service adoption while providing sales support to drive customer success and long-term growth. Thanks to David Yockelson and Dave Boyce for providing engaging discussion on the core of PLG. #productledgrowth #productledsales #salesledgrowth #startups #salesleadership #productmanagement

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Supercharge your ABM campaigns with the essential tools and technologies that drive success. From account identification and data enrichment to personalization and automation, these solutions help you target high-value accounts, deliver tailored content, and align your sales and marketing teams. Unlock deeper insights, streamline engagement, and boost conversions with a tech stack built for B2B growth. Read the whole article here ➡️ https://lnkd.in/d_iHP-4D #ABM #AccountBasedMarketing #B2BMarketing #SalesAndMarketing #MarketingTech #Personalization #DataDrivenMarketing #B2BSales #Demandmediabpm #bestplacetowork

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We had a conversation with Abhinav Duggal (Partner at BCG, SaaS sales & GTM domain). Here's a short clip from our upcoming podcast episode (stay tuned!) with some advice for Sales leaders around AI tech adoption #sales #gtm #salesstrategy #AI #AItools #AIsoftware #GenAI

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Usage based pricing could be the key you need to improve your Net Revenue Retention. Join Saurabh Agrawal from Zenskar and Steven Forth from Ibbaka for an in depth conversation on how to execute on this strategy. https://lnkd.in/gwy7g35x #pricing #SaaS #usagebasedpricing #NRR #NDR #SaaSgrowth #SaaSmarketing

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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HG Insights releases the AI Partner 100 report, offering a comprehensive guide to identify top companies for AI partnerships. Leverage insights to drive successful AI initiatives and capitalize on market opportunities. Read the Latest full News - https://lnkd.in/dqXJPRhM #MarTech #MarTechedge #HGInsights #AIPartner100 #ArtificialIntelligence #AIMaturity #TechPartnerships #DataDrivenInsights #MarketingInnovation #AI #BusinessGrowth #AIIntelligence

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With the end of 2024 approaching, MarTech looks to what go-to-market strategy could look like in 2025. A key prediction revolves around a change in B2B thinking that leans closer to the way B2C does things.

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Content overload is real, but are leads finding what they need? Content sharing as part of the ABM strategy is a common tactic, but its impact can be questionable. Do leads that receive the information find real value in it? How can the content strategy be designed to be impactful and relevant? Read the blog to know how you can fuel ABM success through an optimized content strategy. #ABM #contentstrategy #qualifiedleads #sales

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