Steven Finch’s Post

🛍️ Exciting news for YouTube Shopping creators! YouTube has rolled out new features including Shopping Collections, Affiliate Hub, Enhanced tagging, and Fourthwall to help boost conversions and revenue. Now, creators can curate product lists, tag products across their entire library, and more easily promote their merchandise. Learn more about these game-changing updates and elevate your shopping experience on YouTube! #YouTubeShopping #Creators #Innovation 🎥🛒

The YouTube-Shopify partnership is indeed a strategic move to merge content and commerce, but it has limitations when compared to platforms like TikTok. YouTube’s ecosystem is primarily search-based, where users typically know what they are looking for before they engage. In contrast, TikTok thrives on discovery, exposing users to new content and products they might not have actively sought out. The difference in user behavior means that while YouTube’s integration with Shopify is powerful, it may not drive spontaneous purchases as effectively as TikTok’s discovery-driven model. In essence, the success of this partnership will hinge on whether YouTube can evolve beyond its search-driven roots to embrace more discovery-oriented interactions, encouraging users to explore and purchase products they hadn’t initially set out to find.

Attention marketers! YouTube just dropped some game-changing updates for sellers. ️ I've been diving deep into these new features. And let me tell you, they're going to be a total revenue booster. Here's the lowdown: • Creators can now curate "Shopping Collections" featuring their fave products. Talk about inspo overload! • The new Affiliate Hub makes it a breeze to partner with top brands and score sweet commission rates. • Enhanced tagging lets you tag products across your entire video library in one go. Cha-ching! • Fourthwall integration means creating and managing your YouTube store just got a whole lot easier. These updates are a pretty big deal for anyone selling on YouTube. It's all about making it stupid simple to promote products and rake in that revenue. Check out the full scoop in this article from MarTech: "YouTube adds new shopping features to increase seller revenue" https://lnkd.in/gwTFtvK6 Happy Thursday! Let me know your thoughts. Are you pumped to try out these new YouTube shopping features? Casey Jones #YouTubeShopping #EcommerceMarketing #CreatorEconomy #MarketingTrends #DigitalMarketing

#YouTube is teaming up even more with Shopify to take on TikTok Shop, letting creators tag thousands of new brands in their videos. This feels like a smart move, especially since Google’s earlier attempts, like #Google Express (or whatever they ended up calling it), never really took off. I think that was because it got too mixed up with other Google Shopping and #AdWords stuff—no one knew what was going on. This kind of partnership is a much better way for Google to get into #ecommerce. https://lnkd.in/dd4Z8JGK

Want to take your YouTube strategy to the next level? YouTube just dropped some game-changing updates for creators and brands. And let me tell you, these new features are seriously powerful. I'm talking about... • Shopping Collections - curate your own virtual store on YouTube • Affiliate Hub - get access to top brands, promo codes & more • Enhanced Tagging - tag products across your entire video library in one go • Fourthwall Integration - create & manage your store directly on YouTube This is HUGE for anyone using YouTube Shopping. You can showcase products better than ever before. Streamline your content creation process. And potentially boost your earnings! Check out the full scoop in this Search Engine Land article: "4 YouTube Shopping updates, including Collections and Affiliate Hub" https://lnkd.in/gT-5tY-M Happy Wednesday! Let me know your thoughts. Casey Jones #YouTubeShopping #EcommerceStrategy #CreatorEconomy #AffiliateMarketing #SocialCommerce

The battle of the channels continues. TikTok was (and continues to be) a major source of sales growth for many D2C and established brands. The challenges of operating in multiple channels and aligning #logistics operations across those channels can take it's toll on an operation. If you're struggling to scale your #fulfillment operation or just want to see what options exist then reach out. National Logistics Services is your one stop shop to support true omni-channel fulfillment at scale. Reach out and let's talk personalized #supplychain #optimization.

Another partnership signed: YouTube is stepping up its e-commerce game with an expanded partnership with Shopify, aiming to take on TikTok Shop. This collaboration will enable YouTube creators to sell merchandise directly on their channels, offering a seamless shopping experience for viewers. This strategic move positions YouTube as a strong contender in the social commerce space, leveraging Shopify's powerful platform to boost sales and engagement. With this partnership, YouTube is set to provide creators with fresh monetization opportunities while enhancing the shopping experience for users. What do you think about this collaboration? Share your thoughts in the comments! Here's the full article: "YouTube takes on TikTok Shop with expanded Shopify partnership": https://lnkd.in/eXdbRSEC #Ecommerce #SocialCommerce #YouTube #Shopify #CreatorEconomy #SocialButterfly #LynnBruines ----------------------- Hi, I'm Lynn. I'm passionate about managing global business relationships and empowering entrepreneurs and business leaders to achieve success through meaningful connections. I share insights on LinkedIn and in my book "Secrets of a Social Butterfly." Follow the link to order your copy and join my exclusive mailing list. 🦋 https://lnkd.in/eyhJB5f5

[NEW LAUNCH🚀] Co-Funded Free Shipping Program & Commission Rate Increase Dear Sellers, TikTok Shop is committed to enhancing the seller experience with continuous platform improvements and added functionalities. As part of our ongoing efforts, we are excited to announce two new initiatives launching in September 2024: **1. Commission Fee Increase** To support our growth plans and investment in campaigns and affiliate programs, the Commission Fee will increase from 5% to 9% starting at 00:00 on September 2nd, 2024 (UTC). This rate is inclusive of applicable taxes, including VAT. However, we offer incentives to potentially lower the Commission Fee for certain sellers: - **New Sellers**: Enjoy a 0% commission rate for up to 90 days by completing the Seller Mission (upload full product catalogue and create an affiliate open plan) within 45 days of onboarding. - **Category Reductions**: Sellers in the Electronics or Collectibles categories with a minimum average Shop Performance Score of 4.0 over the last 90 days may benefit from a reduced rate of 5%. - **Content-Based Reductions**: Sellers completing specific content-based Seller Missions can enjoy further reductions: - Sales from short videos: 7% - Sales from livestreams: 5% **2. Co-Funded Free Shipping** This initiative aims to expand free shipping coverage by sharing the cost between TikTok Shop and UK sellers. More details can be found in the policy document linked here. For comprehensive information on the new commission fee rate and associated reductions, please refer to the detailed policy. Best regards, TikTok Shop Team

Livestreaming commerce is massive business in China—we're talking about roughly US$700 billion in annual sales. It's a core marketing and sales tactic that WPIC Marketing + Technologies use to help our global brand partners drive revenue in China. Other platforms around the world are waking up to the potential of livestreaming—including Shoppee and TikTok Shop in Southeast Asia—and deploying their own livestreaming features. I spoke to Jofie Yordan from Tech in Asia about the global growth of livestreaming and why we are bullish on this trend in other markets.

With YouTube's latest power move—expanding its partnership with Shopify—the race to dominate social commerce is officially on. For brands and creators, this isn't just another update; it's a game-changer. 🔥 As someone who is both invested in and curious about the intersection of digital communications and e-commerce, I see this as a pivotal moment for brands and creators alike. YouTube's expanded affiliate program opens up new opportunities for creators to monetize their content while offering brands a direct line to consumers. This move is a clear signal that YouTube is not just competing but doubling down on its strategy to capture more of the lucrative e-commerce market, particularly in the face of TikTok's rapid growth in this space. But here's the real question: With YouTube and TikTok both vying for e-commerce dominance, how should brands and creators navigate this increasingly competitive landscape? Should they diversify their efforts across platforms or lean into one over the other? 🤔 One thing is certain: The lines between content creation, social media, and e-commerce are blurring faster than ever. For those of us in the digital communications field, this is an exciting challenge to tackle! What strategies are you considering to stay ahead in this evolving space? https://lnkd.in/eqUPeNaa #SocialMediaStrategy #Ecommerce #DigitalMarketing #YouTube #TikTok