Economic Development Center - a division of Great Plains Technology Center’s Post

Attention marketers! YouTube just dropped some game-changing updates for sellers. ️ I've been diving deep into these new features. And let me tell you, they're going to be a total revenue booster. Here's the lowdown: • Creators can now curate "Shopping Collections" featuring their fave products. Talk about inspo overload! • The new Affiliate Hub makes it a breeze to partner with top brands and score sweet commission rates. • Enhanced tagging lets you tag products across your entire video library in one go. Cha-ching! • Fourthwall integration means creating and managing your YouTube store just got a whole lot easier. These updates are a pretty big deal for anyone selling on YouTube. It's all about making it stupid simple to promote products and rake in that revenue. Check out the full scoop in this article from MarTech: "YouTube adds new shopping features to increase seller revenue" https://lnkd.in/gwTFtvK6 Happy Thursday! Let me know your thoughts. Are you pumped to try out these new YouTube shopping features? Casey Jones #YouTubeShopping #EcommerceMarketing #CreatorEconomy #MarketingTrends #DigitalMarketing

YouTube is expanding its shopping features, making it easier for merchants to sell directly through the platform. Basics: * More countries now have access to YouTube Shopping, including the US, UK, Brazil, India, and Indonesia. * Creators can now tag products in their Shorts, expanding monetization opportunities. * YouTube is introducing a "shop" tab on channel pages for easier product discovery. * New analytics tools are being rolled out to help creators understand their shopping performance. These changes are set to revolutionize how we think about content creation and e-commerce integration. #youtube #shopify #shopping #merch #video

The YouTube-Shopify partnership is indeed a strategic move to merge content and commerce, but it has limitations when compared to platforms like TikTok. YouTube’s ecosystem is primarily search-based, where users typically know what they are looking for before they engage. In contrast, TikTok thrives on discovery, exposing users to new content and products they might not have actively sought out. The difference in user behavior means that while YouTube’s integration with Shopify is powerful, it may not drive spontaneous purchases as effectively as TikTok’s discovery-driven model. In essence, the success of this partnership will hinge on whether YouTube can evolve beyond its search-driven roots to embrace more discovery-oriented interactions, encouraging users to explore and purchase products they hadn’t initially set out to find.

YouTube is ramping up the competition with TikTok by significantly expanding its partnership with Shopify, allowing creators access to thousands more brands for their shopping videos. This expansion is crucial, as it aims to challenge TikTok’s rapidly growing e-commerce footprint, which could reach a staggering $17.5 billion in U.S. sales this year alone. With YouTube users watching over 30 billion hours of shopping-related content last year, it's clear that viewers are keen on finding products through videos. For creators, this means more opportunities to earn and for brands, a chance to tap into a vast audience. This could fundamentally shift how creators and brands approach content monetization. What are your thoughts on how this competition will shape the future of social commerce? 📊🤔 https://lnkd.in/gT4H2j-C

Another partnership signed: YouTube is stepping up its e-commerce game with an expanded partnership with Shopify, aiming to take on TikTok Shop. This collaboration will enable YouTube creators to sell merchandise directly on their channels, offering a seamless shopping experience for viewers. This strategic move positions YouTube as a strong contender in the social commerce space, leveraging Shopify's powerful platform to boost sales and engagement. With this partnership, YouTube is set to provide creators with fresh monetization opportunities while enhancing the shopping experience for users. What do you think about this collaboration? Share your thoughts in the comments! Here's the full article: "YouTube takes on TikTok Shop with expanded Shopify partnership": https://lnkd.in/eXdbRSEC #Ecommerce #SocialCommerce #YouTube #Shopify #CreatorEconomy #SocialButterfly #LynnBruines ----------------------- Hi, I'm Lynn. I'm passionate about managing global business relationships and empowering entrepreneurs and business leaders to achieve success through meaningful connections. I share insights on LinkedIn and in my book "Secrets of a Social Butterfly." Follow the link to order your copy and join my exclusive mailing list. 🦋 https://lnkd.in/eyhJB5f5

$6 billion — that's how much GMV we estimate Linkers are driving each year using Linktree. $17M per day. $700K per hour. $12K in the minute it'll take you to read the linked article. Creators are not just the storefronts of the future, but of right now. They're key to unlocking the full funnel. And they need to be compensated for the outsized value they create. Which is why we're rolling out our social commerce Alpha to make this a reality — partnering with SEPHORA, REVOLVE and Urban Outfitters to offer Linkers best-in-class commissions. Our Beta waitlist is already filling up. If you’re a brand or creator interested in learning more, hit me up! https://lnkd.in/g3xx5hi4

I love what YouTube is doing in commerce 🛍️👏 Last week they launched new shopping features including Collections (a way for creators to set up virtual stores), and an Affiliate Hub that shows a list of e-commerce partners offering commission rates and promo codes. Both are going to help creators directly sell products featured in their videos and earn commission. What I love most about this is that while most of the industry speaks to affiliate partnerships as direct brand/creator collabs, this is affiliate on your own time. Brands can easily list affiliate links and provide further incentives any time they want, while creators can use those links on current or previous content whenever they want. And as AI detection gets even better the ability to automatically tag every product in every video is going to be a complete game changer. If passive income is the dream of most creators, this is a really attractive toolset to get there. Just when it seemed like TikTok was running away with the commerce torch, YouTube says not so fast. Meta your move… #influencermarketing #creatoreconomy #affiliate #socialcommerce https://lnkd.in/gfMX7kD2

💡 Ever wondered about the future of shopping and entertainment fusion? 🛍️🎬 TikTok Shop is America's latest craze, offering a blend of commerce and fun that mirrors Instagram Shopping. With a billion monthly active users and a whopping 90% taking action after watching a TikTok, the potential for brands and creators on this platform is massive. Dive into the details of TikTok Shop in this insightful article and stay ahead in the game! https://lnkd.in/gsseWQca

What’s the biggest opportunity in e-com? (For brands focused on profit) I’m not sure how long it’s going to stay this profitable for brands Here are 6 reasons to get on TikTok shop today: 1. TikTok often covers 15%+ discounts for your customers 2. It’s easy getting tons of affiliates 3. You’ll get tons of viral videos 4. TikTok pushes it organically 5. Shop ads Get higher CTRs and lower CPMs 6. Higher intend through shop Think of it as joining Amazon on steroids with affiliates and viral content build in What are your thoughts on Shop?

#YouTube is teaming up even more with Shopify to take on TikTok Shop, letting creators tag thousands of new brands in their videos. This feels like a smart move, especially since Google’s earlier attempts, like #Google Express (or whatever they ended up calling it), never really took off. I think that was because it got too mixed up with other Google Shopping and #AdWords stuff—no one knew what was going on. This kind of partnership is a much better way for Google to get into #ecommerce. https://lnkd.in/dd4Z8JGK