GroupM’s Post

We're proud to announce our partnership with the inclusive fashion and homeware digital retail platform, #JDWilliams (N Brown Group), in collaboration with Channel 5 and the7stars, for its new Spring campaign targeting its midlife audience. Starring TV personalities Judi Love, Helen Skelton, and fashion icon Gok Wan, the campaign aims to combat the 'invisibility' of midlife women, celebrating their relevance, roles and individuality. The partnership will utilise both JD Williams and Sky Media's rich data capabilities to target specific customer groups effectively, maximising relevance and engagement. Plus, leveraging Sky's full ecosystem of content platforms (linear TV, BVOD, Shortform VOD and AdSmart from Sky), a QR code will be used to direct viewers to jdwilliams.co.uk, allowing the campaign to gain deeper insights into customer behaviours while reinforcing its message across #digital and #social channels. Sam Walker, Director of Group Marketing and Creative at N Brown Group, said: "We understand our customers better than anyone, so we’ve worked with Sky Media to ensure that our campaign messages are more targeted across Sky’s platforms and to benefit from the wealth of data that we’ll gain through Sky’s ability to engage with their audience. JD Williams is all about making women feel amazing, and we’re confident that our new campaign will resonate with our customers.” #partnership #brandedcontent #talent #tvadvertising #data

The game is changing. For brands to truly resonate in today’s world, working with credible figures is no longer optional—it’s essential. Take the recent Oatly x Giggs collaboration as a perfect example. This partnership didn’t just create a buzz; it captured authentic cultural relevance. The result? Unmatched exposure across social media and conversations that everyone is having. Remember this: the urban demographic is the driving force behind what’s in style. Tapping into this audience with authenticity is how brands stay ahead, stay relevant, and ultimately, stay winning. Let’s talk about how we can make this happen for your brand. 🚀 #BrandPartnerships

Major Hispanic brands such as Goya, Corona, and Bimbo have gained recognition in the U.S. market 🇺🇸 and established a digital connection with millions of consumers. 🌎 With a growing Hispanic community, the real question is: Does your brand have the right personality to resonate with this key audience? 🤔 Consider how these brands have developed an identity beyond their logo, connecting with their audience's values and personality. ❤️ What personality does your brand have? Comment below 💬 and schedule a call 📞, and let's explore how your brand can authentically connect with the Hispanic market. #HispanicMarketing #CulturalConnection #DigitalBusiness #BrandGrowth #BrandStrategy #BusinessEvolution #MoreThanASystem #TheMulticulturalApproachToBusinessEvolution

Lebara has had to make an important shift recently – from focusing on a single, niche demographic – to focusing on their consumers' mindset. As we’ve seen in much of the work we do with other Challenger brands, it’s this refocus on what a customer thinks and feels that allows Challengers to take risks when reaching out to new groups of people. We chatted with Group Brand Director David Clyde to explore exactly how they've navigated it and grown their audience in the process. Read our latest thinking now on The Challenger Project: https://lnkd.in/gWWNNJZC #challengermindset #thechallengerproject #lebara

Major Hispanic brands such as Goya, Corona, and Bimbo have gained recognition in the U.S. market 🇺🇸 and established a digital connection with millions of consumers. 🌎 With a growing Hispanic community, the real question is: Does your brand have the right personality to resonate with this key audience? 🤔 Consider how these brands have developed an identity beyond their logo, connecting with their audience's values and personality. ❤️ What personality does your brand have? Comment below 💬 and schedule a call 📞, and let's explore how your brand can authentically connect with the Hispanic market. #HispanicMarketing #CulturalConnection #DigitalBusiness #BrandGrowth #BrandStrategy #BusinessEvolution #MoreThanASystem #TheMulticulturalApproachToBusinessEvolution

Diverse. Adjective. Showing a great deal of variety; very different. KIBS Media decided in our conception that we would be diverse. Diversity to us is not just about inclusion, gender and race. Diversity for us also means diversity of thought. We full heatedly believe in the power of our members Voice and we encourage each other to think outside of the box and challenge norms. Our collective is an Omni-channel advertising agency. We believe in the power of Omni-channel advertising because it brings a diverse awareness to ad campaigns. Campaigns do not get held up by the whims of platforms and their algorithms. By spreading out ad campaigns amongst several channels at once, we ensure that your ads get seen by consumers at all times, everywhere they are. Visit www.kibsmedia.com for a breakdown on Omni-Channel Advertising! #kibsmedia #adagency #marketing #advertising #adstrategy

The Olympics isn’t just a stage for athletes—it’s also a powerful platform for brands to significantly improve its brand funnel metrics with the general audience. Notably, we’ve seen which brands that featured Carlos Yulo resonated very well and induced purchase interest among a significant number of people. Topping the list are: @Milo Philippines - #1; Jollibee Group- #2; McDonald's - #3. Ponderables: How can these brands sustain the potential ‘bump’ in their brand metrics beyond the event? What strategies can brands use to ensure that the interest sparked by Carlos Yulo’s endorsement translates into actual / real conversion? How did other brands that featured Carlos Yulo fare? Get results now! https://lnkd.in/dmESRbjt #Synergy #YouGov #ParisOlympics2024 #consumerinsights

In 2025, inclusivity will be essential in digital marketing. Brands that don’t embrace diversity and inclusivity risk alienating large segments of their audience. Being inclusive means more than just representing different groups—it means creating a brand message that resonates with all. Is your brand reflecting the diverse world we live in? Consult our diverse nexhorizon.io now! #InclusiveMarketing #DiversityInMarketing #BrandValues

My favourite Campaign from 2023 - 'Run With It' The commercial features Diana Flores, a powerful and inspiring figure in women's football. The campaign showcases the world trying to keep up with Flores as she skill-fully evades attempts to pull her flags, symbolising the unstoppable momentum of women pushing football forward. So why It is a good campaign? 1. Consumer Insights The 'Run With It' campaign leverages deep consumer insights to celebrate the growing interest in women's sports and football. By highlighting an inspiring female athlete, the NFL effectively resonates with a diverse audience and promotes inclusivity. 2. Emotional Connection One of the standout elements is the emotional connection it fosters. The storytelling is compelling, evoking pride and admiration for the athletes. It aligns perfectly with the values of empowerment and perseverance. 3. Innovative Use of Data Big data played a crucial role in the campaign's success. By analysing viewer preferences and social media trends, the NFL crafted a message that felt both relevant and engaging to its audience. 4. Multi-Channel Approach The campaign's strategic use of multiple channels ensured a cohesive and immersive brand experience. Whether through TV commercials, social media clips, or influencer collaborations, the message remained consistent and impactful. 5. Empowerment Focus Incorporating empowerment into the campaign added another layer of depth. It not only highlighted the NFL's commitment to promoting women's sports but also inspired viewers to support and celebrate female athletes. The 'Run With It' campaign is a masterclass in consumer engagement, showcasing how a deep understanding of consumer behaviour, combined with innovative use of data and a strong emotional narrative, can create a lasting impact. As a marketer, I draw inspiration from such campaigns to continually refine my approach and deliver exceptional results. #FavouriteCampaign #RunWithIt #NFL #SuperBowlLVII #DianaFlores #ConsumerEngagement #EmotionalMarketing #BigDataInMarketing #MultiChannelMarketing #Empowerment #MarketingExcellence #BrandStorytelling

Diverse audiences have been grossly underserved, yet they offer exponential benefits to your brand. But to champion them, you first need a foundational understanding of this wonderfully diverse and eclectic mix of people.     In Havas’ new Meaningful Brands™ US special report; “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,” our network explores how Meaningful Brands™ can better connect with Asian, Black and Hispanic populations across multiple generations. Connect with us so we can share our impactful, concrete guidelines to help you build more meaningful connections with your diverse audiences. https://lnkd.in/ed8sqhQP   #OneHavas #MeaningfulBrands #MeaningfulMedia